Advances in tourism destination marketing : managing networks / edited by Metin Kozak, Juergen Gnoth and Luisa Andreu.

Includes bibliographical references and index.

Part I. Destination marketing and management -- 1. Research in tourism marketing: an analysis of topics and methodologies / Enrique Bigne and Alejandro Alvarado Herrera and Isabel Sanchez Garcia -- 2. Diversity, devolution and disorder: the management of tourism destinations / Alan Fyall and John Fletcher and Thanasis Spyriadis -- 3. Success factors of tourism networks / Eduardo Parra-Lopez and Francisco Calero-Garcia -- 4. Strategic positioning and performance of tourism destinations / Ruggero Sainaghi -- Part II. Destination branding -- 5. A movie map conversion study: a case study of Pride & Prejudice / Stephen Pratt -- 6. Music-tourism networks: a study of three festivals in Queensland / Breda McCarthy and Gianna Moscardo and Laurie Murphy and Philip Pearce -- 7. Destination brand licensing / Michal Zemla -- 8. Destinations as gadgets: co-creating a sportive identity for Voss / Szilvia Gyimothy and Reidar Johan Mykletun -- Part III. Destination networks -- 9. Networking approaches for sustainable destination management / Francesco Polese and Antonio Minguzzi -- 10. Tourism destinations: a network analysis of the web space / Rodolfo Baggio and Magda Antonioli Coriglian -- 11. Exploring stakeholder roles in destination management networks / Meredith Lawrence -- Part IV. Vacation decision making and choice -- 12. Influence of women's lifestyles on holiday decisions / M. Jose Barles and Rafael Bravo and Elena Fraj -- 13. Access and use of e-commerce in the Spanish tourism market / Juan Muro and Cristina Suarez and Maria Del Mar Zamora -- 14. The formation of destination choice sets: an interpretative approach / Alain Decrop -- 15. Risk perceptions and risk reduction strategies as determinants of destination choice / Arie Reichel, Galia Fuchs and Natan Uriely -- 16. Identification of important service factors in group package tours / Yu-Shan Lin -- Part V. Consumer experiences and perceptions -- 17. Holiday resort visitor motivations and their relationship with satisfaction / Sara Capo and Joan B. Garau-Vadell -- 18. Building a tourist typology based on motivations for visiting a cultural city / Miguel Angel Gomez-Borja, Carlota Lorenzo Romero, Alejandro Molla Descals and Juan Antonio Mondejar Jimenez -- 19. Effect of complaint management on loyalty versus probability of ending relationship / Leticia Suarez-Alvarez, Ana Maria Diaz-Martin and Rodolfo Vazquez-Casielles.

"This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry."--Publisher's website.

Machine converted from AACR2 source record.