Advances in tourism destination marketing : managing networks /
Advances in tourism destination marketing : managing networks /
edited by Metin Kozak, Juergen Gnoth and Luisa Andreu.
- xxii, 257 pages : illustrations ; 25 cm.
- Routledge advances in tourism ; 16 .
- Routledge advances in tourism ; 16. .
Includes bibliographical references and index.
Destination marketing and management -- Research in tourism marketing: an analysis of topics and methodologies / Diversity, devolution and disorder: the management of tourism destinations / Success factors of tourism networks / Strategic positioning and performance of tourism destinations / Destination branding -- A movie map conversion study: a case study of Pride & Prejudice / Music-tourism networks: a study of three festivals in Queensland / Destination brand licensing / Destinations as gadgets: co-creating a sportive identity for Voss / Destination networks -- Networking approaches for sustainable destination management / Tourism destinations: a network analysis of the web space / Exploring stakeholder roles in destination management networks / Vacation decision making and choice -- Influence of women's lifestyles on holiday decisions / Access and use of e-commerce in the Spanish tourism market / The formation of destination choice sets: an interpretative approach / Risk perceptions and risk reduction strategies as determinants of destination choice / Identification of important service factors in group package tours / Consumer experiences and perceptions -- Holiday resort visitor motivations and their relationship with satisfaction / Building a tourist typology based on motivations for visiting a cultural city / Effect of complaint management on loyalty versus probability of ending relationship / Enrique Bigne and Alejandro Alvarado Herrera and Isabel Sanchez Garcia -- Alan Fyall and John Fletcher and Thanasis Spyriadis -- Eduardo Parra-Lopez and Francisco Calero-Garcia -- Ruggero Sainaghi -- Stephen Pratt -- Breda McCarthy and Gianna Moscardo and Laurie Murphy and Philip Pearce -- Michal Zemla -- Szilvia Gyimothy and Reidar Johan Mykletun -- Francesco Polese and Antonio Minguzzi -- Rodolfo Baggio and Magda Antonioli Coriglian -- Meredith Lawrence -- M. Jose Barles and Rafael Bravo and Elena Fraj -- Juan Muro and Cristina Suarez and Maria Del Mar Zamora -- Alain Decrop -- Arie Reichel, Galia Fuchs and Natan Uriely -- Yu-Shan Lin -- Sara Capo and Joan B. Garau-Vadell -- Miguel Angel Gomez-Borja, Carlota Lorenzo Romero, Alejandro Molla Descals and Juan Antonio Mondejar Jimenez -- Leticia Suarez-Alvarez, Ana Maria Diaz-Martin and Rodolfo Vazquez-Casielles. Part I. 1. 2. 3. 4. Part II. 5. 6. 7. 8. Part III. 9. 10. 11. Part IV. 12. 13. 14. 15. 16. Part V. 17. 18. 19.
"This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry."--Publisher's website.
0415492386 9780415492386
2009002266
Tourism--Marketing
G155.A1 / A283 2010
910.688
Includes bibliographical references and index.
Destination marketing and management -- Research in tourism marketing: an analysis of topics and methodologies / Diversity, devolution and disorder: the management of tourism destinations / Success factors of tourism networks / Strategic positioning and performance of tourism destinations / Destination branding -- A movie map conversion study: a case study of Pride & Prejudice / Music-tourism networks: a study of three festivals in Queensland / Destination brand licensing / Destinations as gadgets: co-creating a sportive identity for Voss / Destination networks -- Networking approaches for sustainable destination management / Tourism destinations: a network analysis of the web space / Exploring stakeholder roles in destination management networks / Vacation decision making and choice -- Influence of women's lifestyles on holiday decisions / Access and use of e-commerce in the Spanish tourism market / The formation of destination choice sets: an interpretative approach / Risk perceptions and risk reduction strategies as determinants of destination choice / Identification of important service factors in group package tours / Consumer experiences and perceptions -- Holiday resort visitor motivations and their relationship with satisfaction / Building a tourist typology based on motivations for visiting a cultural city / Effect of complaint management on loyalty versus probability of ending relationship / Enrique Bigne and Alejandro Alvarado Herrera and Isabel Sanchez Garcia -- Alan Fyall and John Fletcher and Thanasis Spyriadis -- Eduardo Parra-Lopez and Francisco Calero-Garcia -- Ruggero Sainaghi -- Stephen Pratt -- Breda McCarthy and Gianna Moscardo and Laurie Murphy and Philip Pearce -- Michal Zemla -- Szilvia Gyimothy and Reidar Johan Mykletun -- Francesco Polese and Antonio Minguzzi -- Rodolfo Baggio and Magda Antonioli Coriglian -- Meredith Lawrence -- M. Jose Barles and Rafael Bravo and Elena Fraj -- Juan Muro and Cristina Suarez and Maria Del Mar Zamora -- Alain Decrop -- Arie Reichel, Galia Fuchs and Natan Uriely -- Yu-Shan Lin -- Sara Capo and Joan B. Garau-Vadell -- Miguel Angel Gomez-Borja, Carlota Lorenzo Romero, Alejandro Molla Descals and Juan Antonio Mondejar Jimenez -- Leticia Suarez-Alvarez, Ana Maria Diaz-Martin and Rodolfo Vazquez-Casielles. Part I. 1. 2. 3. 4. Part II. 5. 6. 7. 8. Part III. 9. 10. 11. Part IV. 12. 13. 14. 15. 16. Part V. 17. 18. 19.
"This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry."--Publisher's website.
0415492386 9780415492386
2009002266
Tourism--Marketing
G155.A1 / A283 2010
910.688