Image from Coce

Advances in consumer research. Volume XXXV /

Contributor(s): Material type: TextTextPublisher: Duluth, MN : Association for Consumer Research, c2008Description: lix, 1053 p. : ill. ; 29 cmISBN:
  • 9780915552610 (hbk.)
  • 0915552612 (hbk.)
Other title:
  • ACR07 Memphis
  • ACR07Memphis
Subject(s): DDC classification:
  • 658.834 22
LOC classification:
  • HF5415.3 .A84 2007
Contents:
1. Choices in Consumer Research: Unintended Consequences / Merrie Brucks -- 2. Acr Fellows Address / Donald R Lehmann -- 3. Acr Fellows Address Acr and Me / Kent B Monroe -- 4. Consumer Freedom from Consumer Culture Theory Perspectives / David Glen Mick -- 5. What Counts as Knowledge in Judgment and Decision Making? / Joel Huber -- 6. Rigor in Information Processing Research / Miguel Brendl -- 7. Consumers' Construal Levels: Organic Manipulations and Implications for Choice / Kelly Goldsmith -- 8. Bridging Cultures: Theorizing the Spaces between Disciplines, Peoples and Consumer Identities / Laurel Anderson -- 9. Money Makes the World Go 'Round- and Other Interesting Effects on Affect, Consumption, Goal Pursuit, and Generosity / Kathleen Vohs -- 10. Health Marketing: Understanding Consumer Response to Risk and Remedy Messages / Lisa E Bolton -- 11. Understanding the Role of Co-Creation in Fantasy and Fun / Andrew Baker -- 12. What Drives Word of Mouth: A Multi-Disciplinary Perspective / Peeter W. J. Verlegh -- 13. New Insights in Consumer Point-of-Purchase Decision Making / Ryan Hamilton -- 14. Temporal Consumption: How Time Influences our Memories of the Past, our Enjoyment of the Present, and our Preference for the Future / Lief Nelson -- 15. The Multiple Routes of Affective Influences on Consumer Behavior / Jiewen Hong -- 16. Understanding Collaboration and Collective Production: New Insights on Consumer Co-Production / Ashlee Humphreys -- 17. Commercial Mythology and the Global Organization of Consumption / Eric Arnould -- 18. Consumption, Health, and Consumer Wellbeing / Jason Riis -- 19. Consumption over Time: Predictions of Future Use and Value / Anastasiya Pocheptsova -- 20. Categories in Context / Kristin Diehl -- 21. Is Beauty Only Screen Deep? Perceptions of Avatars in Computer-Mediated Environments / Natalie T. Wood -- 22. Erroneous Lay Theories of Future Affect: Processes and Consequences / Cecile Cho -- 23. Consumer Motivation: Identifying Factors that Increase Goal Adherence / Minjung Koo -- 24. Sex and Consumption: Empirical and Theoretical Advances / Darren Dahl -- 25. Mindset-Dependent Consumer Decision Making / Michal Maimaran -- 26. Bridging the Gap between Behavioral and Humanistic Perspectives to Improve Consumer Welfare: A Focus on Communication of Prescription Drug Information / David Brinberg -- 27. Social Contagion Effects in Marketing / Suresh Ramanathan -- 28. Feeling Mixed? Emerging Perspectives on Mixed Emotions and Consumer Responses / A. Peter McGraw -- 29. Health Communication and Consumer Action: Promise and Pitfalls / Christine Moorman -- 30. Attraction and Compromise Effects Revisited: The Role of Attribute Characteristics and Representation in Context Effects / Selin A Malkoc -- 31. Breaking Behavior Repetition: New Insights on the Role of Habits and Intentions / Pierre Chandon -- 32. Deal or no Deal? The Neural Basis of Decision Utility and Loss Aversion During Consumer Decision-Making / Hilke Plassmann -- 33. On the Metacognition of Emotions: What I Think about How I Feel / Aparna A. Labroo -- 34. Indulgence and Guilt: Evaluating the Boundaries of Consumers' Guilt-Management Strategies / Patti Williams -- 35. Consumer Response to Aesthetic Aspects of Product Design: 1-, 2-, and 3-Dimensional Perspectives / Wes Hutchinson -- 36. Entertainment-Education: Dramatic Vehicles and Health Education / Barbara Stern -- 37. To Breakup or Make Up? The Psychology of Consumer Forgiveness / Cassie Mogilner -- 38. Ownership: How Thought, Effort, Emotion, and Memory Influence the Desirability of Possessions / Carey Morewedge -- 39. Subjective Time and Decisions: The Role of Perception and Experience of Time in Consumer Decision Making / Selin A Malkoc -- 40. Influences on Spending: Mental Accounts and Self-Control / Karen Stilley -- 41. The Ties That Bind: Transnational Families, Transnational Consumption / Mary C Gilly -- 42. Alternative Perspectives on Consumer Judgment and Choice / Itamar Simonson -- 43. What's Your Motivation? Affective and Cognitive Processes that Motivate Behavior and Choices / Kelly Goldsmith -- 44. There is a Time and Place and a Person to Vote for: Issues in Political Persuasion / Akshay Rao -- 45. From Tools to Theories: How Different Methodologies May Impact Theory Development in Brand Relationship Research / Christie Nordhielm -- 46. The Social Nature of Consumer Behavior / Debora Viana Thompson -- 47. Consuming Uncertainty: Feelings, Expectations, and Wishful Thinking in Consumer Choice and Experience / Eduardo B Andrade -- 48. Doing Family: The Temporal and Spatial Structuring of Family Consumption / Linda Price -- 49. The Role of Power In Consumer Behavior: New Perspectives and Insights / Derek D Rucker -- 50. How Stock Prices Influence Investment Behavior / Susan Jung Grant --
51. Considering the Alternatives: Cognitive Mechanisms Underlying Choice Processes / Karim Kassam -- 52. Real Consumers Have Curves: The Effects of Body Esteem and Weight on Consumer Responses to Marketing Stimuli / Elizabeth Gelfand Miller -- 53. Exploring The Evolving Terrain of Consumer-Generated Brand Content / Susan Fournier -- 54. Politics and Consumption / Yesim Ozalp -- 55. The Role of Cognitive Processes in Overcoming Self-Control Failures / Sabrina Bruyneel -- 56. What Do You Think: The Role of Others' Opinions in the Marketplace / Rohini Ahluwalia -- 57. Homo Consumicus: Emerging Research in Evolutionary Consumer Behavior / Nicole L. Mead -- 58. Advances in Regulatory Focus and Regulatory Fit Theory: Effects on Consumer Search, Consumer Satisfaction, and Self-Control / Michel Tuan Pham -- 59. Advances in Judgmental and Inferential Heuristics / Xianchi Dai -- 60. The Best Offense is a Good Defense: Consumers' Defense-Motivated Strategies and their Effects on Memory, Choice, Preferences and Tastes / Martin Zemborain -- 61. Truth or Consequences: The Ups and Downs of Perspective-Taking on the Accuracy of Predictions / Katherine Burson -- 62. Resolving Dilemmas Posed by Personal Sacrifices: Facilitators and Hindrances to Charitable Giving / Sergio Carvalho -- 63. Dazed and Confused by Choice: Antecedents and Consequences of Consumers' Desire for Choice Freedom / Simona Botti -- 64. "Do Unto Others.": The Influence of Others on Perceptions of Price (Un)Fairness / A. Peter McGraw -- 65. Having vs. Doing: Materialism, Experientialism, and the Experience of Materiality / Michelle F. Weinberger -- 66. Should Marketers Use Price Partitioning or Total Prices? / Silke Bambauer -- 67. The Influence of Culture on Responses to the Globe Dimension of Performance Orientation in Advertising Messages - Results from the U.S., Germany, France, Spain, and Thailand / Sandra Diehl -- 68. Unsuccessful Purchase Experiences and Future Consumer Decisions: Effects of Initial Goal Setting Processes and Counterfactual Thoughts / June-Hee Na -- 69. Effect of Goal Salience and Goal Conflict on Typicality: The Case of "Health Food" / Hiba El Dahr -- 70. Verticalization: The Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry / Hanna Schramm-Klein -- 71. The Influence of In-Store Experiential Events on Shopping Value Perceptions and Shopping Behavior / Sean Sands -- 72. Consuming $30-a-Pound Cheese: The Role of the Retail Cheesemonger as CICERONE / Scott D. Roberts -- 73. Drunk and (Dis) Orderly: The Role of Alcohol in Supporting Liminality / Emma N. Banister -- 74. A Qualitative Approach for Conceptualizing Consumer Decision-Making in Online Auctions / Mengkuan Lai -- 75. To Start Being.The Anticipation of a Social Role Through Consumption in Life Transition: The Case of the First-Time Pregnancy / Elodie Sevin -- 76. Exploring Consumer Fanaticism: Extraordinary Devotion in the Consumption Context / Emily Chung -- 77. Are McNoodles and McDonald's Kinship Connected? Effects of Linguistic Information on Consumers' Categorization of New Products / Dengfeng Yan -- 78. Time Pressure and the Compromise and Attraction Effects in Choice / Chien-Huang Lin -- 79. How Argument Structure Biases Acceptance of Advertising Claims: Explaining Deviations from Logical Reasoning in Terms of Subjective Probabilities / Charles S Areni -- 80. How Brands Enchant: Insights from Observing Community Driven Brand Creation / Johann Fuller -- 81. Relationship Glue: Customers and Marketers Co-Creating a Purchase Experience / Edwin Rajah -- 82. Cultural Syncretism and Ramadan Observance: Consumer Research Visits Islam / Mourad Touzani -- 83. Place Attachment: The Social Dimensions of the Retail Environment and the Need for Further Exploration / Micael-Lee Johnstone -- 84. The Mediating Role of Consumer Conformity in E-compulsive Buying / Yun Jung Lee -- 85. Fashion and the College Transition: Liminality, Play, and the Structuring Power of the Habitus / Mark A Rademacher -- 86. Heard but Not Seen: A Teenage Centric Approach to Music Consumption Research / Peter Nuttall -- 87. On the Role of Materialism in the Relationship Between Death Anxiety and Quality of Life / Bertrand Urien -- 88. Factors Influencing Consumers' Evaluation and Adoption Intention of Really-New Products or Services: Prior Knowledge, Innovativeness and Timing of Product Evaluation / Qing Wang -- 89. "Set the table": Women Communicating Status at Home / Katherine Sredl -- 90. Peeps, Beemers and Scooby-doos: Exploring Community Value amongst Scottish Car Cruisers / Paul Hewer -- 91. Driven by Devotion-How Consumers Interact with their Objects of Devotion / Elisabeth A. Pichler -- 92. Skin Lightening and Beauty in Four Asian Cultures / Eric P. H. Li -- 93. Keeping it in the Family: How Teenagers Use Music to Bond, Build Bridges and Seek Autonomy / Peter Nuttall -- 94. The Effects of Trust Dimensions on Relationship Commitment: The Relative Efficacy and Effect Symmetry / Dong-Jin Lee -- 95. Consumers Faced with Telephone Selling: Metacognition, Resistance and Strategies / Dominique Roux -- 96. The Relationships Between Dissatisfaction, Complaints and Subsequent Behavior in Electronic Marketplace / Anne-Francoise Audrain-Pontevia -- 97. The "Dark Side" of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions / David M. Woisetschlager -- 98. The Entropy of Symbolic Consumption: Demand Side Market Failure and the Counterproposals / Soonkwan Hong -- 99. Who Uses Stereotypes Against Saleswomen? Femininity as Self-Schema and Biases in Trust Judgment / Eun-Ju Lee -- 100. Satisfied Customers' Love toward Retailers: A Cross-Product Exploration / Hye-Young Kim --
101. Customer Emotion Management and Symmetrical Emotional Exchange in (Extended) Service Encounters / Gulnur Tumbat -- 102. The Effects of Service Quality Dimentsions on Customer Satisfaction Across Different Service Types: Alternative Differentiation As a Moderator / Nai-Hwa Lien -- 103. An Empirical Comparison of Ambushing and Sponsorship Effects: The Case of 2006 FIFA World Cup Germany / Manuel Michaelis -- 104. Profiling the Brand Personality of Specific Brands / Annie Peng Cui -- 105. Taking Control: An Integrated Model of Dispositional Self-Control and Measure / Danit Ein-Gar -- 106. "I Can Do It!" Consumer Coping and Poverty / Kathy Hamilton -- 107. Examining Non-Medical Service Needs of Women Living with HIV /AIDS / Yelena Tsarenko -- 108. A Comparison of Advertising, Social, and Cognitive Predictors of Overeating Behavior / Brian R. Kinard -- 109. Hard-Core Members' of Consumption-Oriented Subcultures Enactment of Identity: The Sacred Consumption of Two Subcultures / Tandy D. Chalmers -- 110. Musical Effects: Glocal Identities and Consumer Activism / E. Tacli Yazicioglu -- 111. The Antecedents of the Consumer Complaining Behavior (CCB) / Daniel von der Heyde Fernandes -- 112. Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates / Douglas R. Ewing -- 113. Visual Velocity: Content Font Effects and Incidental Online Ad Exposure / Francesca Baraggioli -- 114. Balance and Word-of-Mouth Communication: A Signed Digraph Analysis of Consumers' Cognitive Networks / Andrea Wojnicki -- 115. How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement As Signals of Quality? / Jie Feng -- 116. For Those about to Rock: A New Understanding of Adolescent Music Consumption / Peter Nuttall -- 117. Too Old to Choose? The Effects of Age and Age Related Constructs on Consumer Decision Making / Heiner Evanschitzky -- 118. Dynamic Pricing on the Internet: A Price Framing Approach / Fei Lee -- 119. The Effects of Contextual Prices on Consumers' Price Evaluation: A Test of Alternative Reference Price Models / Kwanho Suk -- 120. The Impact of Price Sequences on Preference and Choice / Eric Dolansky -- 121. Culture Matters: The Impract of Power-Distance Belief on Consumers' Impulsive Buying Tendency / Yinlong Zhang -- 122. The Effect of Self-Construal on Impulsive Consumption / Yinlong Zhang -- 123. Promotion Matching: The Role of Promotion Type and Self-Construal on Purchase Intentions / Karen Page Winterich -- 124. A Social Approach to Voter Vengeance / Nada Nasr Bechwati -- 125. Anti-Consumers in Action: Coping with the Challenges and Consequences of 'drinking Sensibly' / Maria G. Piacentini -- 126. All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing / Chun-Tuan Chang -- 127. Avoiding the Debt Trap: How Attributional Retraining Can Influence Consumers' Perceived Control Over and Behavioural Intentions Towards Debt / Kelley Main -- 128. NUKI Emotion Measurement Instrument: Development of a Non-Verbal Self-Report Emotion Measurement Instrument for Children / Joelle Vanhamme -- 129. The Short Term Stability of Response Styles / Bert Weijters -- 130. Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making / Blair Kidwell -- 131. Measurement Invariance Assessment in Cross-National Marketing Research: A Status Quo Analysis of its Application / Yi He -- 132. Background Goals in the Foreground: The Overriding Effect of Nonconscious Goals on Consumer Choice / Hae Joo Kim -- 133. Is Failure a Blessing or a Curse? Behavioral Goal Violation, Cognitive Dissonance and Consumer Welfare / Berna Devezer -- 134. Decomposition Model of the Total Store Purchase and Its Application / Songting Dong -- 135. Tracing Cognitive Processes at the Point of Sale: New Developments and a Comparison of Methods / Oliver B. Buttner -- 136. Evaluations of Bilingual Product Descriptions on Boxes / Mahesh Gopinath -- 137. Exploratory Behavior: A Portuguese and British Study / Ana Maria Soares -- 138. Cross-cultural Differences in Delight / Ana Valenzuela -- 139. Cultural Differences in Brand Extension Evaluations: The Moderating Role of Functional and Prestige Brand Concepts / Alokparna Basu Monga -- 140. Food Shopping in Urban China in 1996 and 2006: Homogenization and Stratification / Ann Veeck -- 141. Guiltless Gluttony: The Asymmetric Effect of Size Labels On Size Perceptions and Consumption / Aradhna Krishna -- 142. Conspicuous Consumption: A Preliminary Report of Scale Development and Validation / Etta Y. I. Chen -- 143. Assessing the Consumer Perceived Value Scale / Gianfranco Walsh -- 144. When Uncertainty Brings Pleasure: The Role of Outcome Imageability and Mental Imagery / Cheng Qiu -- 145. Situation-Based Shifts in Consumer Benefit Salience: The Joint Role of Affect and Cognition / Sonja Wendel -- 146. The Affective-Cognitive Model of Stimulus-Based Affect: Individual Differences in Response to the Vividness of Product Descriptions / David J. Moore -- 147. The Effect of Weather on Consumer Spending / Kyle B. Murray -- 148. Mood Influence on the Valuation of Multiple Gains and Losses / Dorothea Schaffner -- 149. The Effect of Primed Reference Points on the Shape of Attribute-Value Functions, Attribute Importance, and Choice / Koert van Ittersum -- 150. Driving the Extra Mile: The Interplay between Psychophysics and Loss Aversion in Determining Consumer Search Intensity / Ritesh Saini --
151. The Endowment Effect and Its Reversal: Examining Possession Loss Aversion and Focus of Attention / Mauricio Palmeira -- 152. Bipolar Scales Mask Loss Aversion / A. Peter McGraw -- 153. The Hungry Ghost Dinner and Auction: Real-World Auction, Other-World Meanings / Siok Kuan Tambyah -- 154. Triggers of Extraordinary Experiences Within A Sub-cultural Consumption Event / Jeffrey Allen -- 155. Procedural Priming and Consumer Judgments: Effects on the Impact of Positively and Negatively Valenced Information / Hao Shen -- 156. Left-Right, Left-Right: The Effects of Digit-Direction On Eye Movement Bias and Price Encoding Strategy / Keith S Coulter -- 157. The Effect of Communication Norms on Interpretations of Meaningless Information / Alison Jing Xu -- 158. Sunk Cost Effects in Consumer Decisions: Role of Anticipated Regret / Junsik Kwak -- 159. The Perceived Value of Time in a Transaction / Yu-Tse Lin -- 160. The Mental Accounting of Gift Card versus Cash Gift Funds / Rebecca White -- 161. The Tri-Mediation Model of Persuasion: Incorporating Negative Advertising Appeals / Keith S Coulter -- 162. Permission to be Prejudiced: Legitimacy Credits in the Evaluation of Advertisements with Black and White Models / Beomjoon Choi -- 163. The Role of Product Category Familiarity in Self-Referent Advertising / Claudiu Dimofte -- 164. The Impact of Narrative Immersion and Perceived Self-Character Similarity on Evaluations of Product Placements / Namita Bhatnagar -- 165. Anti-consumption: Now on Sale / Ahir Gopaldas -- 166. A Qualitative Study of Mother-Adolescent Daughter-Vicarious Role Model Consumption Interactions / Yossi Gavish -- 167. Intergenerational Influence in Consumer Deal Proneness / Robert M. Schindler -- 168. Not Me or Not Them?: The Role of Culture in Discrepant Effects of Health Communication on Self and Others / Sukki Yoon -- 169. When the Loss of Free Will Can Be Costly: A Novel Approach to an Anti-Smoking Campaign / Aditi Grover -- 170. Reward or Punish: Willingness to Pay for Ethically-Produced Goods / Remi Trudel -- 171. The Influence of the Online Decision Environment Characteristics on Consumer Selective Information Processing and Choice / Ying Jiang -- 172. The Impact of Online Information on the Purchase of Certified Used Cars / Vandana Ramachandran -- 173. The Multiple Source Effect of Online Consumer Reviews on Brand Evaluations: Test of the Risk Diversification Hypothesis / Do-Hyung Park -- 174. Time versus Money: Differential Use of Heuristics / Ashwani Monga -- 175. Achieving the Compromise Effect with Missing Attribute Information: Introducing Shadow Options / Kunter Gunasti -- 176. Would Perceived Unfairness Lead to Regret? / Felix Tang -- 177. Big Raccoons and Small Giraffes: Anchoring in Sequential Judgments / Daniel Mochon -- 178. If I Want You to Like Me, Should I Be Like You or Unlike You? The Effect of Prior Positive Interaction with a Group on Conformity and Distinctiveness in Consumer Decision-Making / Veronika Papyrina -- 179. A Psychophysiological Perspective of the Stress-buffering and Persuasive Impact of Positive Communication Style / Zhenfeng Ma -- 180. The Evolution of New Product Rumors in Online Consumer Communities: Social Identity or Social Impact? / Scott A. Thompson -- 181. A Life Course Perspective of Family Meals Via the Life Grid Method / Robert Harrison -- 182. Cognitive Load, Need for Closure, and Socially Desirable Responding: Cognitively Constrained versus Motivated Response Biases in Cross-Cultural Consumer Research / Ashok K. Lalwani -- 183. Construction of Country-Specific, Yet Internationally Comparable Short Form Marketing Scales / Martijn G. de Jong -- 184. A Test of the Validity of Hofstede's Cultural Framework / Jeffrey Blodgett -- 185. To Have and to Hold? Implications of Disposition Tendencies for Consumer Research / Rebecca W. Naylor -- 186. The Role of Uniqueness Motivations in Social Comparison Processes / Caglar Irmak -- 187. The Effects of Product Quality and the Perceived Structural Relation Between Functions on the Value Inference of Convergence Products / Sara Kim -- 188. Let it Rock: The Effects of Brand Name Placement in Songs on Attitudes toward the Artist and the Brand / Bruno Kocher -- 189. A Friend and /or A Foe?: Exploring Activeness of Objects in Consumption / Olga Kravets -- 190. Tinsel, Trimmings, and Tensions: Consumer Negotiations of a Focal Christmas Artifact / Cele C. Otnes -- 191. Protecting the Portals of Home / Karen V Fernandez -- 192. The "Shaken Self": Product Choice as a Means of Restoring Self-View Confidence / Leilei Gao -- 193. Flattery and Persuasion: A Dual Attitudes Perspective / Elaine Chan -- 194. The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing / Chun-Tuan Chang -- 195. The Role of Mortality Salience in Consumer Persuasion / Javier Horcajo -- 196. The Impact of Goal Framing on the Choose-Reject Discrepancy / Parthasarathy Krishnamurthy -- 197. When Regulatory Fit Does Not 'Feel Right': The Inhibiting Effect of Contextually Dominant Decision Strategies / Mehdi Mourali -- 198. When Do Consumers Prefer More Choice? Moderating Effects of Regulatory Focus / H. Onur Bodur -- 199. Bystanders Don't Just Stand By: The Influence of Social Presence on Service Experience / Yi He -- 200. Proximity to or Progress toward Receiving a Telephone Service? An Experimental Investigation of Customer Reactions to Features of Telephone Auditory Messages / Liad Weiss --
201. The Value of Human Warmth: Social Presence Cues and Computer-Mediated Communications / Ji Hee Song -- 202. The Influence of Art Infusion on the Perception and Evaluation of Consumer Products / Henrik Hagtvedt -- 203. Persuasion Pleasure and Selling Stress: The Role of Non-Verbal Communication in Consumer Influence Settings / Bob M Fennis -- 204. Effect of Delay on Perceptions of Bargaining Outcomes: Moderating Role of Persuasion Knowledge / Shweta Oza -- 205. Inferences of Interpersonal Preference Similarity Based on Unrelated Product Categories / Valeria Noguti -- 206. "Size Counts": The Effect of Queue Length on Choice between Similar Restaurants / Ornit Raz -- 207. The Impact of Size of Self-Generated Consideration Set on Post-Choice Regret / Song Su -- 208. When Starbucks Meets Turkish Coffee: Cultural Imperialism and Islamism as 'Other' Discourses of Consumer Resistance / Elif Izberk-Bilgin -- 209. Cries from the Goblin Market: Consumer Narratives in the Marketplace / Shakeel Siddiqui -- 210. Contested Consumption in Everyday Life / Marius K. Luedicke -- 211. Choice with Inference is Different From Choice without Inference / Kunter Gunasti -- 212. Effects of Two Dimensions of Psychological Distance on Consumer Judgments / Kyeongheui Kim -- 213. Feast or Famine: How Expectations Polarize Judgments of Ambiguous Alternative Set Sizes / S. Adam Brasel -- 214. The Learning (and not) of Effort and Accuracy Tradeoffs / Jeffrey S Larson -- 215. The Global Brand's Meaning Melange: Seeking Home Abroad through Global Brands / Anders Bengtsson -- 216. Do Sales Promotions Necessarily Erode Brand Equity? Maybe Not / Joshy Joseph -- 217. The Effects of Centrality and Distinctiveness on the Usage of Co-promotions / Hurrem Yilmaz -- 218. Brand Visualization: Effects of 'Product Shape-Typeface Design' Congruence on Brand Perceptions and Price Expectations / Thomas Van Rompay -- 219. Remembering Words and Brands after a Perception of Discrepancy / Antonia Mantonakis -- 220. Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference / Nancy M. Puccinelli -- 221. The Impact of Language Code-Switching on Ad Claim Recall / Melissa Maier Bishop -- 222. Pick me, Pick me! An Extension of Theory Regarding Human Branding through Investigation of Editorial Fashion Models / Marie-Agnes Parmentier -- 223. The Branding of Next-Generation Products / Marco Bertini -- 224. Effectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands / Kalpesh Kaushik Desai -- 225. Whatever People Say I Am That's What I Am: Social Labeling as a Social Marketing Tool / Gert Cornelissen -- 226. How Self-View and Type of Processing Affect Context Effects Produced by Viewing Products on Various Display Table Surfaces / Rui Zhu -- 227. Temporal Response to Opportunities: A Look at the Last Name Effect / Kurt A. Carlson -- 228. Self-Construal and Temporal Distance / Gerri Spassova -- 229. Sneaky Small Sins Flying Under the Radar: Package Sizes and Consumption Self-Regulation / Rita Coelho do Vale -- 230. Self-Medication versus Pure Pleasure Seeking Compulsive Consumption / Xiuping Li -- 231. Is High-Caloric Food Consumption an Addictive Behavior in Our Modern World of Plenty? A Test of the Relationship between Inhibitory Performance in a Neuropsychological Positive- Emotion Shifting Task and Everyday Snacking Behavior in Non-Obese Adult Women / Ji Lu -- 232. Exploring Needs, Desires, and Hopes: A Study of Impoverished Migrant Consumers / Berna Tari -- 233. We Happy Few: Redefining Community in Marketing / Aubrey Fowler III -- 234. The Relationship between Online Brand Community Participation and Consciousness of Kind, Moral Responsibility, and Shared Rituals and Traditions / Vivek Madupu -- 235. Responding to Ethical and Competence Failures / Sekar Raju -- 236. Making Probability Judgments of Future Product Failures: Packing versus Unpacking the Problem / Dipayan Biswas -- 237. Consumers' Evaluation After a Service Encounter: The Effects of the Actions of Company Unrelated Party / Jessica Y. Y. Kwong -- 238. It is not Whether You Win or Lose, But How You Play the Game: The Role of Memory in How Consumers Feel After Lying / Christina Anthony -- 239. The Role of Creative Cognitions on Consumer Feature Reliance / Huifang Mao -- 240. A ReExamination of Post-Experience Advertising Effects: The Moderating Role of Accuracy Motivation / Kunter Gunasti -- 241. Protection of Prior Learning in Complex Consumer Learning Environments / Juliano Laran -- 242. The Effects of Outcome versus Process-Oriented Thinking on Decision Difficulty / Debora Thompson -- 243. The Persistence of Fictional Character Images beyond the Program and their Use in Celebrity Endorsement: Experimental Results from a Media Context Perspective / Anja Spilski -- 244. Evaluation of Brand Alliances: Product Fit and the Moderating Role of Brand Concept Consistency / Even Johan Lanseng -- 245. Need for Closure and Media Use and Preference of Young Adults / Iris Vermeir -- 246. When I Grow Up: The Moderating Role of Aspiration in Intergenerational Code-switching / Sangwon Lee -- 247. "Cross Border Shopping: Family Narratives" / Raquel Castano -- 248. "Disney Dreams in China" / Eric Li -- 249. "Hoarding Behavior & Attachment to Material Possessions" / Tresa Ponner -- 250. "Stay-at-Home Dads Unite: Coping with Stigma and Isolation" / Gokcen Coskuner-Balli --
251. "Living a Theme" / A. Fuat Firat -- 252. "Consumer Innovation in Online Computer Tuning Communities" / Johannes Gebauer -- 253. "Luxury Value Pyramid: What are the Dimensions of Luxury" / Junko Kimura -- 254. "Body and Appearance Perceptions of Latino Youth" / Samuel Doss -- 255. "The Responsibility of Respect in the Marketplace: Opening Doors for Community" / Carolyn Costley -- 256. Introduction to Structural Equations Models and Lisrel.Full Text Available / 257. Defining and Exploring Exorbitant Buying Behavior.Full Text Available -- 258. Philosophy and Consumption: Discussions on Trust and Brands.Full Text Available / 259. Internet Tracking and Clickstream Data: Methodological Issues.Full Text Available -- 260. Conducting Consumer Research in India and China: Issues, Challenges and New Directions.Full Text Available / 261. Interrogating Fashion: Fashion Cultures and Fashion Discourses.Full Text Available -- 262. If Only I Switched Instead: Exploring the Consequence of Regret & Consumer Brand Switching Behaviors / My Bui -- 263. The Effect of Surplus Avoidance on Completing a Goal in Loyalty Program / Jessica Y. Y. Kwong -- 264. On the Compatibility of Orientation, Task and Preference: The Role of Brand Information / Jingjing Ma -- 265. The "Sticky Choice" Bias in Sequential Decision-Making / Aaron Brough -- 266. Fantasizing About Winning: Motivational and Cognitive Determinants of Narrative Transportation / Brent McFerran -- 267. Friend and Foe? The paradoxical Dynamics of Intergroup Conflict in a Cooperative / Katherine Loveland -- 268. The Role of Congruence Theory in Consumer Response to Business-to-Consumer Gift Giving / Atul Kulkarni -- 269. Luxury Versus Humor: Contrasting the Use of Art in Advertising / Henrik Hagtvedt -- 270. Social Identity Threat and Consumer Preferences: The Role of Self-Protection / Katherine White -- 271. I Know a "Guy": The Consequences of Using Social Capital to Facilitate Consumption Experiences / Bryan Johnson -- 272. Making Choices Depletes the Self's Resources and Impairs Subsequent Self-Regulation / Noelle M. Nelson -- 273. Developing a New Measure of Materialism / Eda Gurel Atay -- 274. End of Life Decision Making: Examining Factors that Lead to Planning / Elyria Kemp -- 275. The Moderate Effect of Customer's Brand Awareness on Attitude Change of a Well-Known Brand / Jinsong Huang -- 276. More Than Meets the Eye: The Influence of Implicit versus Explicit Self-Esteem on Materialism / Ji Kyung Park -- 277. The Effect of Regulatory Focus on the Anchoring Bias / Shenghui Zhao -- 278. Getting Begets Wanting: A New Theory about Long-term Changes in Strength of Motivation / Kathleen D. Vohs -- 279. Remembering What Was New: The Role of Stimlus Novelty in Retrospective Evaluation of Experiences / Rajesh Bhargave -- 280. Sources of Brand Personality: A Survey of Ten Brands / Natalia Maehle -- 281. Transferring Meaning from Cultural Entities to Brands / Margaret C. Campbell -- 282. The Everyday Practices Surrounding Young People's Food Consumption / Pepukayi David Chitakunye -- 283. Toward a Better Understanding of the Effects of Customer Education on Usage Behavior and Satisfaction / Benoit Aubert -- 284. Cause Related Marketing: Improving People Willingness to Donate by Selling Them a Product / Ilaria Baghi -- 285. Who Has Mixed Feelings About Consumption? Self-Monitoring and the Antecedents of Attitude Ambivalence / Sandor Czellar -- 286. The Dynamic Nature of Customers' Criteria for Assessing Customer Value: A Longitudinal Investigation / Jeroen Bleijerveld -- 287. The Incremental Utility of Adding New Functionalities to Products: The Role of Goal Congruence and Perceived Brand Quality / Tripat Gill -- 288. Developing a Better Understanding of Co-Creation: Consumers' Motivations to Create and the Underlying Processes / C. Page Moreau -- 289. Formation of Consideration Set and Consumer Decision-Making Process under Brand Extension Signal / Yi Zhang -- 290. Effects of Spatial Location of Price Information on Consumers' Perception of Prices and Products / Rajneesh Suri -- 291. Information Sort and Consumers' Evaluation of Prices / Rajneesh Suri -- 292. Discounting Pleasure? Lay Intuitions about the Value of Deferred Hedonic Experience / Elaine Chan -- 293. The Single Consumer: Avoiding Tradition and Extending the Self / Angeline G. Close -- 294. "Effort-as-Information": The Impact of Decision-Related Effort on Subsequent Evaluation and Price Judgment / Jungkeun Kim -- 295. Commodifying the Self: Online Social Networking Profiles as Brand Communities / Lucy Atkinson -- 296. Fairness in Consumer Markets: Price Expectation, Cost Saliency, and Competition / Mark Ratchford -- 297. The Antecedents of Image Transfer-An Empirical Study of Event Sponsorship / Lee Zhang -- 298. Avatar and Extended Self in Online Gaming / Jeff Wang -- 299. The Role of Commitment on the Customer Benefits-Loyalty Relationship in the Service Context / Won-Moo Hur -- 300. The Velocity of Time: Primacy and Recency Effects on Time Perception / Doreen Kum --
301. A Meta-Analysis of the Moderation Effect of Regulatory Focus / Ahmad Daryanto -- 302. Development of an Instrument for Measuring Consumers' Perception of Atmosphere / Morten Heide -- 303. The Impact of Regulatory Focus on the Effect of Two-sided Advertising / Arnd Florack -- 304. Negative Emotions as Motivators of Consumption / Harish Kapoor -- 305. Narrative Transportation in Concept Tests for Really New Products: Are All Protagonists Equally Convincing? / Ellis A. van den Hende -- 306. Transforming Self and by Extension Society. An Exploration of Activism Against Consumerism / Simona Romani -- 307. When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials / Joseph Lajos -- 308. Being Hedonic and Becoming Prudent / Camille S. Johnson -- 309. Nice Guys Finish First: An Examination Customer-First Strategies on Consumer Attitudes and Loyalty / Rishtee Kumar -- 310. Leapfrogging over the Joneses: Can Wealth Redistribution Reduce Conspicuous Consumption by Relatively Worse-Off Consumers? / Nailya Ordabayeva -- 311. 'When the Chips are Down': The Relation between Stress, Social Support, and Food Product Attitudes / Claartje L. ter Hoeven -- 312. Who's Got the Power? A Social Power Perspective on Teen Purchase Influences / Kendall Goodrich -- 313. Exploring the Role of Shopping Efficacy on Customer Satisfaction and Behavioral Intentions / Eda Gurel Atay -- 314. Nature and Function of Scripts in the Evaluation of Service Experiences / Mark P Healey -- 315. The Effect of Promotion Framing on the Evaluation of Price Bundling / Nai-Chi Yeh -- 316. Examining Advertising Practitioners' Ethical Considerations and its Implications for Consumer Welfare / Linda Tuncay -- 317. The Activation-Striving Model: When Will the Same Prime Lead to Goal Activation and When Will It Lead to Trait Activation? / Aner Sela -- 318. Is the Internet a New Eldorado for Counterfeits? / Bruno Kocher -- 319. International Festivals: Reverse Acculturation or the Peddling of Ethnicity / L. Wakiuru Wamwara-Mbugua -- 320. Language Domain Effects on Bilingual Advertising / Ryall Carroll -- 321. The Morphing Self: Changing Self-Concept as a Response to Threats / Christian Schmid -- 322. A Bibliographic Survey of Experiential Consumption Research / Johnny Chen -- 323. When Images and Words don't Agree, Images Win: the Shielding Effect of Imagination on Attitude Change / Massimiliano Ostinelli -- 324. Accessibility and Availability: The Role of Prior Preferences in Judgment Formation / Maria Kratcholova -- 325. Perhaps it Would be Better if Materialistic Birds of a Feather Did Not Shop Together: Materialism, Accountability, and Luxury Brand Consumption Experiences / Dan Freeman -- 326. Much Ado about Nothing: Avoiding Products Because of the Negative Impressions They Never Create / Laurence Ashworth -- 327. Assessing Consumer Reaction to New Product Ideas: Does it Matter Where You Live and How Old You Are? / Jing Wang -- 328. Power and Donation: Does Perceived Power Decrease or Increase Charitable Contribution? / Xianchi Dai -- 329. Do All-or-Nothing Reference Points Support Regular Savings? / Caezilia Loibl -- 330. Culture, Social Comparison and Responses to Advertising / Theresa A. Wajda -- 331. The Effect of Brand Personality on Evaluations of Utilitarian Product Benefits / Adrian Peretz -- 332. "Want to watch? You've got to pay": The Link between Intrusiveness and Outcomes Typifying the Customer-Firm Relationship / Marco Lalos -- 333. From Luxury to Populence: Inconspicuous Consumption as Described by Female Consumers / Elad Granot -- 334. The Surprising Influencers: How the Inferred Attributes of Observed Consumers Shape Observer Consumers' Buying Intentions / Edith Shalev -- 335. How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments / Sandor Czellar -- 336. Impact of Value Aspirations, Age, and Gender on Television Viewing Connectedness among Preteens and Teens / David S. Bickham -- 337. The Use of Humor in Promoting Healthy Eating and Better Communication in Parent-Child Dyads and the Moderating Role of Attachment: A Web-Related Intervention / Aida Faber -- 338. Effect of Country-of-Targeting on Product Evaluations / Mahesh Gopinath -- 339. Anticipating Consumption: The Impact of Expectations on Decision-Making for Healthy Products / Diane M. Phillips -- 340. Consider the Consequences: The Effect of Consequence Information on Consumer Choice of Snack Foods / Andrew Wilson -- 341. How Media and Advertising Jointly Affect Ad Effectiveness / Jing Wang -- 342. How Embarrassing: An Examination of the Sources of Consumer Embarrassment and the Role of Self-Awareness / Rishtee Kumar -- 343. Product Failure and Warranty Purchase: Their Effects on Target-Specific Emotions and Attitude toward the Brand / Kiran Karande -- 344. The Impact of Brand Relatedness on Negative Spillover Effects in Brand Portfolios / Jing Lei -- 345. Self and Social Signaling Explanations for Consumption of CSR-Associated Products / Aronte Bennett -- 346. Consumers' Elaboration of Really-New-Product Messages / David Alexander -- 347. The Cross-Cultural Effect of Trust on Subjective Well-Being / Dante Pirouz -- 348. The Subjective Well-Being of Buying: A Grounded Theory Analysis of Habitual Acts of Consumption / Dante Pirouz -- 349. Consumers' Reactions to Acquisitions of Socially Responsible Companies / Eleni Zoi Papavasileiou -- 350. MySimon Sez: Reducing Negative Consequences of Missed Sales via Online Shopping Agents / Demetra Andrews --
351. A Psychophysical Approach to Assessment of Relationship between Vehicle Color and Purchase Price / Keiko I Powers -- 352. Airing Dirty Laundry in the Public Square: An Examination of Public Complaining and the Mitigating Effects of Branding / Andrew Wilson -- 353. Two Designer Skill Sets: Perspective Taking and Creativity / Jaewoo Joo -- 354. The Robin Hoods of the Information Age: The Differential Effects of Financial and Time Expenditures on Sharing / Yuliya Komarova -- 355. A Three-Factor Model of Consumer Preference for Self-Designed Products / Xiaoyan Deng -- 356. When Social Influences Have Far Reaching Implications / Monica Popa -- 357. You and Us: Causal Effects of Language Use on Consumers' Perceptions of Brands / Aner Sela -- 358. Investigating the Motivational Processes Underlying Bicultural Consumer Response to Cultural Product Cues / Alexandra Aguirre-Rodriguez -- 359. Country-of-Origin Effects on Consumers' Attributions and Word-of-Mouth Communications about Services / Kachat Andrew Wong -- 360. Role of Incongruity and 'Aha' Effect in Positive Affect Experienced from Visual Metaphors / Praggyan Mohanty -- 361. The "Kick Him While He's Down" Effect: Consumers' Responses to Unfortunate Leaders when Judging Corporate Crime / Morgan K. Ward -- 362. Examining the Effects of Narrators' Accents When Informational Programming Has Verbal and Visual Cues / Juliana Renovato -- 363. The Lifestyle Consumer Confidence Index: Detecting the Undercurrents and Dynamics of Consumer Confidence / Michael Merz -- 364. Parenting, Peer Influence, and Role Model on Compulsive Buying Tendencies of Early Adolescent Consumers / Chuanlan Liu -- 365. The Good, the Bad, and the Red: Does "Giving" through Buying Replace Direct Giving? / Aner Tal -- 366. Consumer Inferences about Hybrid Goods and Services from Pricing and Innovation / Nita Umashankar -- 367. Think Fast, Feel Good? Thought Speed Enhances Mood and Product Trial / Brittany Duff -- 368. It Tastes Better Conscious: The Role of Attention in Hedonic Consumption Experience / Aner Tal -- 369. The Sins of the Father Shall Be Visited Upon the Sons: The Effect of Corporate Parent Affiliation on Consumers' Perceptions of Corporate Societal Marketing / Andrew E. Wilson -- 370. Experts, Novices, and Non-consumption among Appalachian Trail Thru-hikers / Jon Littlefield.
Tags from this library: No tags from this library for this title. Log in to add tags.

"0098-9258".

Includes bibliographical references and index.

1. Choices in Consumer Research: Unintended Consequences / Merrie Brucks -- 2. Acr Fellows Address / Donald R Lehmann -- 3. Acr Fellows Address Acr and Me / Kent B Monroe -- 4. Consumer Freedom from Consumer Culture Theory Perspectives / David Glen Mick -- 5. What Counts as Knowledge in Judgment and Decision Making? / Joel Huber -- 6. Rigor in Information Processing Research / Miguel Brendl -- 7. Consumers' Construal Levels: Organic Manipulations and Implications for Choice / Kelly Goldsmith -- 8. Bridging Cultures: Theorizing the Spaces between Disciplines, Peoples and Consumer Identities / Laurel Anderson -- 9. Money Makes the World Go 'Round- and Other Interesting Effects on Affect, Consumption, Goal Pursuit, and Generosity / Kathleen Vohs -- 10. Health Marketing: Understanding Consumer Response to Risk and Remedy Messages / Lisa E Bolton -- 11. Understanding the Role of Co-Creation in Fantasy and Fun / Andrew Baker -- 12. What Drives Word of Mouth: A Multi-Disciplinary Perspective / Peeter W. J. Verlegh -- 13. New Insights in Consumer Point-of-Purchase Decision Making / Ryan Hamilton -- 14. Temporal Consumption: How Time Influences our Memories of the Past, our Enjoyment of the Present, and our Preference for the Future / Lief Nelson -- 15. The Multiple Routes of Affective Influences on Consumer Behavior / Jiewen Hong -- 16. Understanding Collaboration and Collective Production: New Insights on Consumer Co-Production / Ashlee Humphreys -- 17. Commercial Mythology and the Global Organization of Consumption / Eric Arnould -- 18. Consumption, Health, and Consumer Wellbeing / Jason Riis -- 19. Consumption over Time: Predictions of Future Use and Value / Anastasiya Pocheptsova -- 20. Categories in Context / Kristin Diehl -- 21. Is Beauty Only Screen Deep? Perceptions of Avatars in Computer-Mediated Environments / Natalie T. Wood -- 22. Erroneous Lay Theories of Future Affect: Processes and Consequences / Cecile Cho -- 23. Consumer Motivation: Identifying Factors that Increase Goal Adherence / Minjung Koo -- 24. Sex and Consumption: Empirical and Theoretical Advances / Darren Dahl -- 25. Mindset-Dependent Consumer Decision Making / Michal Maimaran -- 26. Bridging the Gap between Behavioral and Humanistic Perspectives to Improve Consumer Welfare: A Focus on Communication of Prescription Drug Information / David Brinberg -- 27. Social Contagion Effects in Marketing / Suresh Ramanathan -- 28. Feeling Mixed? Emerging Perspectives on Mixed Emotions and Consumer Responses / A. Peter McGraw -- 29. Health Communication and Consumer Action: Promise and Pitfalls / Christine Moorman -- 30. Attraction and Compromise Effects Revisited: The Role of Attribute Characteristics and Representation in Context Effects / Selin A Malkoc -- 31. Breaking Behavior Repetition: New Insights on the Role of Habits and Intentions / Pierre Chandon -- 32. Deal or no Deal? The Neural Basis of Decision Utility and Loss Aversion During Consumer Decision-Making / Hilke Plassmann -- 33. On the Metacognition of Emotions: What I Think about How I Feel / Aparna A. Labroo -- 34. Indulgence and Guilt: Evaluating the Boundaries of Consumers' Guilt-Management Strategies / Patti Williams -- 35. Consumer Response to Aesthetic Aspects of Product Design: 1-, 2-, and 3-Dimensional Perspectives / Wes Hutchinson -- 36. Entertainment-Education: Dramatic Vehicles and Health Education / Barbara Stern -- 37. To Breakup or Make Up? The Psychology of Consumer Forgiveness / Cassie Mogilner -- 38. Ownership: How Thought, Effort, Emotion, and Memory Influence the Desirability of Possessions / Carey Morewedge -- 39. Subjective Time and Decisions: The Role of Perception and Experience of Time in Consumer Decision Making / Selin A Malkoc -- 40. Influences on Spending: Mental Accounts and Self-Control / Karen Stilley -- 41. The Ties That Bind: Transnational Families, Transnational Consumption / Mary C Gilly -- 42. Alternative Perspectives on Consumer Judgment and Choice / Itamar Simonson -- 43. What's Your Motivation? Affective and Cognitive Processes that Motivate Behavior and Choices / Kelly Goldsmith -- 44. There is a Time and Place and a Person to Vote for: Issues in Political Persuasion / Akshay Rao -- 45. From Tools to Theories: How Different Methodologies May Impact Theory Development in Brand Relationship Research / Christie Nordhielm -- 46. The Social Nature of Consumer Behavior / Debora Viana Thompson -- 47. Consuming Uncertainty: Feelings, Expectations, and Wishful Thinking in Consumer Choice and Experience / Eduardo B Andrade -- 48. Doing Family: The Temporal and Spatial Structuring of Family Consumption / Linda Price -- 49. The Role of Power In Consumer Behavior: New Perspectives and Insights / Derek D Rucker -- 50. How Stock Prices Influence Investment Behavior / Susan Jung Grant --

51. Considering the Alternatives: Cognitive Mechanisms Underlying Choice Processes / Karim Kassam -- 52. Real Consumers Have Curves: The Effects of Body Esteem and Weight on Consumer Responses to Marketing Stimuli / Elizabeth Gelfand Miller -- 53. Exploring The Evolving Terrain of Consumer-Generated Brand Content / Susan Fournier -- 54. Politics and Consumption / Yesim Ozalp -- 55. The Role of Cognitive Processes in Overcoming Self-Control Failures / Sabrina Bruyneel -- 56. What Do You Think: The Role of Others' Opinions in the Marketplace / Rohini Ahluwalia -- 57. Homo Consumicus: Emerging Research in Evolutionary Consumer Behavior / Nicole L. Mead -- 58. Advances in Regulatory Focus and Regulatory Fit Theory: Effects on Consumer Search, Consumer Satisfaction, and Self-Control / Michel Tuan Pham -- 59. Advances in Judgmental and Inferential Heuristics / Xianchi Dai -- 60. The Best Offense is a Good Defense: Consumers' Defense-Motivated Strategies and their Effects on Memory, Choice, Preferences and Tastes / Martin Zemborain -- 61. Truth or Consequences: The Ups and Downs of Perspective-Taking on the Accuracy of Predictions / Katherine Burson -- 62. Resolving Dilemmas Posed by Personal Sacrifices: Facilitators and Hindrances to Charitable Giving / Sergio Carvalho -- 63. Dazed and Confused by Choice: Antecedents and Consequences of Consumers' Desire for Choice Freedom / Simona Botti -- 64. "Do Unto Others.": The Influence of Others on Perceptions of Price (Un)Fairness / A. Peter McGraw -- 65. Having vs. Doing: Materialism, Experientialism, and the Experience of Materiality / Michelle F. Weinberger -- 66. Should Marketers Use Price Partitioning or Total Prices? / Silke Bambauer -- 67. The Influence of Culture on Responses to the Globe Dimension of Performance Orientation in Advertising Messages - Results from the U.S., Germany, France, Spain, and Thailand / Sandra Diehl -- 68. Unsuccessful Purchase Experiences and Future Consumer Decisions: Effects of Initial Goal Setting Processes and Counterfactual Thoughts / June-Hee Na -- 69. Effect of Goal Salience and Goal Conflict on Typicality: The Case of "Health Food" / Hiba El Dahr -- 70. Verticalization: The Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry / Hanna Schramm-Klein -- 71. The Influence of In-Store Experiential Events on Shopping Value Perceptions and Shopping Behavior / Sean Sands -- 72. Consuming $30-a-Pound Cheese: The Role of the Retail Cheesemonger as CICERONE / Scott D. Roberts -- 73. Drunk and (Dis) Orderly: The Role of Alcohol in Supporting Liminality / Emma N. Banister -- 74. A Qualitative Approach for Conceptualizing Consumer Decision-Making in Online Auctions / Mengkuan Lai -- 75. To Start Being.The Anticipation of a Social Role Through Consumption in Life Transition: The Case of the First-Time Pregnancy / Elodie Sevin -- 76. Exploring Consumer Fanaticism: Extraordinary Devotion in the Consumption Context / Emily Chung -- 77. Are McNoodles and McDonald's Kinship Connected? Effects of Linguistic Information on Consumers' Categorization of New Products / Dengfeng Yan -- 78. Time Pressure and the Compromise and Attraction Effects in Choice / Chien-Huang Lin -- 79. How Argument Structure Biases Acceptance of Advertising Claims: Explaining Deviations from Logical Reasoning in Terms of Subjective Probabilities / Charles S Areni -- 80. How Brands Enchant: Insights from Observing Community Driven Brand Creation / Johann Fuller -- 81. Relationship Glue: Customers and Marketers Co-Creating a Purchase Experience / Edwin Rajah -- 82. Cultural Syncretism and Ramadan Observance: Consumer Research Visits Islam / Mourad Touzani -- 83. Place Attachment: The Social Dimensions of the Retail Environment and the Need for Further Exploration / Micael-Lee Johnstone -- 84. The Mediating Role of Consumer Conformity in E-compulsive Buying / Yun Jung Lee -- 85. Fashion and the College Transition: Liminality, Play, and the Structuring Power of the Habitus / Mark A Rademacher -- 86. Heard but Not Seen: A Teenage Centric Approach to Music Consumption Research / Peter Nuttall -- 87. On the Role of Materialism in the Relationship Between Death Anxiety and Quality of Life / Bertrand Urien -- 88. Factors Influencing Consumers' Evaluation and Adoption Intention of Really-New Products or Services: Prior Knowledge, Innovativeness and Timing of Product Evaluation / Qing Wang -- 89. "Set the table": Women Communicating Status at Home / Katherine Sredl -- 90. Peeps, Beemers and Scooby-doos: Exploring Community Value amongst Scottish Car Cruisers / Paul Hewer -- 91. Driven by Devotion-How Consumers Interact with their Objects of Devotion / Elisabeth A. Pichler -- 92. Skin Lightening and Beauty in Four Asian Cultures / Eric P. H. Li -- 93. Keeping it in the Family: How Teenagers Use Music to Bond, Build Bridges and Seek Autonomy / Peter Nuttall -- 94. The Effects of Trust Dimensions on Relationship Commitment: The Relative Efficacy and Effect Symmetry / Dong-Jin Lee -- 95. Consumers Faced with Telephone Selling: Metacognition, Resistance and Strategies / Dominique Roux -- 96. The Relationships Between Dissatisfaction, Complaints and Subsequent Behavior in Electronic Marketplace / Anne-Francoise Audrain-Pontevia -- 97. The "Dark Side" of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions / David M. Woisetschlager -- 98. The Entropy of Symbolic Consumption: Demand Side Market Failure and the Counterproposals / Soonkwan Hong -- 99. Who Uses Stereotypes Against Saleswomen? Femininity as Self-Schema and Biases in Trust Judgment / Eun-Ju Lee -- 100. Satisfied Customers' Love toward Retailers: A Cross-Product Exploration / Hye-Young Kim --

101. Customer Emotion Management and Symmetrical Emotional Exchange in (Extended) Service Encounters / Gulnur Tumbat -- 102. The Effects of Service Quality Dimentsions on Customer Satisfaction Across Different Service Types: Alternative Differentiation As a Moderator / Nai-Hwa Lien -- 103. An Empirical Comparison of Ambushing and Sponsorship Effects: The Case of 2006 FIFA World Cup Germany / Manuel Michaelis -- 104. Profiling the Brand Personality of Specific Brands / Annie Peng Cui -- 105. Taking Control: An Integrated Model of Dispositional Self-Control and Measure / Danit Ein-Gar -- 106. "I Can Do It!" Consumer Coping and Poverty / Kathy Hamilton -- 107. Examining Non-Medical Service Needs of Women Living with HIV /AIDS / Yelena Tsarenko -- 108. A Comparison of Advertising, Social, and Cognitive Predictors of Overeating Behavior / Brian R. Kinard -- 109. Hard-Core Members' of Consumption-Oriented Subcultures Enactment of Identity: The Sacred Consumption of Two Subcultures / Tandy D. Chalmers -- 110. Musical Effects: Glocal Identities and Consumer Activism / E. Tacli Yazicioglu -- 111. The Antecedents of the Consumer Complaining Behavior (CCB) / Daniel von der Heyde Fernandes -- 112. Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates / Douglas R. Ewing -- 113. Visual Velocity: Content Font Effects and Incidental Online Ad Exposure / Francesca Baraggioli -- 114. Balance and Word-of-Mouth Communication: A Signed Digraph Analysis of Consumers' Cognitive Networks / Andrea Wojnicki -- 115. How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement As Signals of Quality? / Jie Feng -- 116. For Those about to Rock: A New Understanding of Adolescent Music Consumption / Peter Nuttall -- 117. Too Old to Choose? The Effects of Age and Age Related Constructs on Consumer Decision Making / Heiner Evanschitzky -- 118. Dynamic Pricing on the Internet: A Price Framing Approach / Fei Lee -- 119. The Effects of Contextual Prices on Consumers' Price Evaluation: A Test of Alternative Reference Price Models / Kwanho Suk -- 120. The Impact of Price Sequences on Preference and Choice / Eric Dolansky -- 121. Culture Matters: The Impract of Power-Distance Belief on Consumers' Impulsive Buying Tendency / Yinlong Zhang -- 122. The Effect of Self-Construal on Impulsive Consumption / Yinlong Zhang -- 123. Promotion Matching: The Role of Promotion Type and Self-Construal on Purchase Intentions / Karen Page Winterich -- 124. A Social Approach to Voter Vengeance / Nada Nasr Bechwati -- 125. Anti-Consumers in Action: Coping with the Challenges and Consequences of 'drinking Sensibly' / Maria G. Piacentini -- 126. All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing / Chun-Tuan Chang -- 127. Avoiding the Debt Trap: How Attributional Retraining Can Influence Consumers' Perceived Control Over and Behavioural Intentions Towards Debt / Kelley Main -- 128. NUKI Emotion Measurement Instrument: Development of a Non-Verbal Self-Report Emotion Measurement Instrument for Children / Joelle Vanhamme -- 129. The Short Term Stability of Response Styles / Bert Weijters -- 130. Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making / Blair Kidwell -- 131. Measurement Invariance Assessment in Cross-National Marketing Research: A Status Quo Analysis of its Application / Yi He -- 132. Background Goals in the Foreground: The Overriding Effect of Nonconscious Goals on Consumer Choice / Hae Joo Kim -- 133. Is Failure a Blessing or a Curse? Behavioral Goal Violation, Cognitive Dissonance and Consumer Welfare / Berna Devezer -- 134. Decomposition Model of the Total Store Purchase and Its Application / Songting Dong -- 135. Tracing Cognitive Processes at the Point of Sale: New Developments and a Comparison of Methods / Oliver B. Buttner -- 136. Evaluations of Bilingual Product Descriptions on Boxes / Mahesh Gopinath -- 137. Exploratory Behavior: A Portuguese and British Study / Ana Maria Soares -- 138. Cross-cultural Differences in Delight / Ana Valenzuela -- 139. Cultural Differences in Brand Extension Evaluations: The Moderating Role of Functional and Prestige Brand Concepts / Alokparna Basu Monga -- 140. Food Shopping in Urban China in 1996 and 2006: Homogenization and Stratification / Ann Veeck -- 141. Guiltless Gluttony: The Asymmetric Effect of Size Labels On Size Perceptions and Consumption / Aradhna Krishna -- 142. Conspicuous Consumption: A Preliminary Report of Scale Development and Validation / Etta Y. I. Chen -- 143. Assessing the Consumer Perceived Value Scale / Gianfranco Walsh -- 144. When Uncertainty Brings Pleasure: The Role of Outcome Imageability and Mental Imagery / Cheng Qiu -- 145. Situation-Based Shifts in Consumer Benefit Salience: The Joint Role of Affect and Cognition / Sonja Wendel -- 146. The Affective-Cognitive Model of Stimulus-Based Affect: Individual Differences in Response to the Vividness of Product Descriptions / David J. Moore -- 147. The Effect of Weather on Consumer Spending / Kyle B. Murray -- 148. Mood Influence on the Valuation of Multiple Gains and Losses / Dorothea Schaffner -- 149. The Effect of Primed Reference Points on the Shape of Attribute-Value Functions, Attribute Importance, and Choice / Koert van Ittersum -- 150. Driving the Extra Mile: The Interplay between Psychophysics and Loss Aversion in Determining Consumer Search Intensity / Ritesh Saini --

151. The Endowment Effect and Its Reversal: Examining Possession Loss Aversion and Focus of Attention / Mauricio Palmeira -- 152. Bipolar Scales Mask Loss Aversion / A. Peter McGraw -- 153. The Hungry Ghost Dinner and Auction: Real-World Auction, Other-World Meanings / Siok Kuan Tambyah -- 154. Triggers of Extraordinary Experiences Within A Sub-cultural Consumption Event / Jeffrey Allen -- 155. Procedural Priming and Consumer Judgments: Effects on the Impact of Positively and Negatively Valenced Information / Hao Shen -- 156. Left-Right, Left-Right: The Effects of Digit-Direction On Eye Movement Bias and Price Encoding Strategy / Keith S Coulter -- 157. The Effect of Communication Norms on Interpretations of Meaningless Information / Alison Jing Xu -- 158. Sunk Cost Effects in Consumer Decisions: Role of Anticipated Regret / Junsik Kwak -- 159. The Perceived Value of Time in a Transaction / Yu-Tse Lin -- 160. The Mental Accounting of Gift Card versus Cash Gift Funds / Rebecca White -- 161. The Tri-Mediation Model of Persuasion: Incorporating Negative Advertising Appeals / Keith S Coulter -- 162. Permission to be Prejudiced: Legitimacy Credits in the Evaluation of Advertisements with Black and White Models / Beomjoon Choi -- 163. The Role of Product Category Familiarity in Self-Referent Advertising / Claudiu Dimofte -- 164. The Impact of Narrative Immersion and Perceived Self-Character Similarity on Evaluations of Product Placements / Namita Bhatnagar -- 165. Anti-consumption: Now on Sale / Ahir Gopaldas -- 166. A Qualitative Study of Mother-Adolescent Daughter-Vicarious Role Model Consumption Interactions / Yossi Gavish -- 167. Intergenerational Influence in Consumer Deal Proneness / Robert M. Schindler -- 168. Not Me or Not Them?: The Role of Culture in Discrepant Effects of Health Communication on Self and Others / Sukki Yoon -- 169. When the Loss of Free Will Can Be Costly: A Novel Approach to an Anti-Smoking Campaign / Aditi Grover -- 170. Reward or Punish: Willingness to Pay for Ethically-Produced Goods / Remi Trudel -- 171. The Influence of the Online Decision Environment Characteristics on Consumer Selective Information Processing and Choice / Ying Jiang -- 172. The Impact of Online Information on the Purchase of Certified Used Cars / Vandana Ramachandran -- 173. The Multiple Source Effect of Online Consumer Reviews on Brand Evaluations: Test of the Risk Diversification Hypothesis / Do-Hyung Park -- 174. Time versus Money: Differential Use of Heuristics / Ashwani Monga -- 175. Achieving the Compromise Effect with Missing Attribute Information: Introducing Shadow Options / Kunter Gunasti -- 176. Would Perceived Unfairness Lead to Regret? / Felix Tang -- 177. Big Raccoons and Small Giraffes: Anchoring in Sequential Judgments / Daniel Mochon -- 178. If I Want You to Like Me, Should I Be Like You or Unlike You? The Effect of Prior Positive Interaction with a Group on Conformity and Distinctiveness in Consumer Decision-Making / Veronika Papyrina -- 179. A Psychophysiological Perspective of the Stress-buffering and Persuasive Impact of Positive Communication Style / Zhenfeng Ma -- 180. The Evolution of New Product Rumors in Online Consumer Communities: Social Identity or Social Impact? / Scott A. Thompson -- 181. A Life Course Perspective of Family Meals Via the Life Grid Method / Robert Harrison -- 182. Cognitive Load, Need for Closure, and Socially Desirable Responding: Cognitively Constrained versus Motivated Response Biases in Cross-Cultural Consumer Research / Ashok K. Lalwani -- 183. Construction of Country-Specific, Yet Internationally Comparable Short Form Marketing Scales / Martijn G. de Jong -- 184. A Test of the Validity of Hofstede's Cultural Framework / Jeffrey Blodgett -- 185. To Have and to Hold? Implications of Disposition Tendencies for Consumer Research / Rebecca W. Naylor -- 186. The Role of Uniqueness Motivations in Social Comparison Processes / Caglar Irmak -- 187. The Effects of Product Quality and the Perceived Structural Relation Between Functions on the Value Inference of Convergence Products / Sara Kim -- 188. Let it Rock: The Effects of Brand Name Placement in Songs on Attitudes toward the Artist and the Brand / Bruno Kocher -- 189. A Friend and /or A Foe?: Exploring Activeness of Objects in Consumption / Olga Kravets -- 190. Tinsel, Trimmings, and Tensions: Consumer Negotiations of a Focal Christmas Artifact / Cele C. Otnes -- 191. Protecting the Portals of Home / Karen V Fernandez -- 192. The "Shaken Self": Product Choice as a Means of Restoring Self-View Confidence / Leilei Gao -- 193. Flattery and Persuasion: A Dual Attitudes Perspective / Elaine Chan -- 194. The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing / Chun-Tuan Chang -- 195. The Role of Mortality Salience in Consumer Persuasion / Javier Horcajo -- 196. The Impact of Goal Framing on the Choose-Reject Discrepancy / Parthasarathy Krishnamurthy -- 197. When Regulatory Fit Does Not 'Feel Right': The Inhibiting Effect of Contextually Dominant Decision Strategies / Mehdi Mourali -- 198. When Do Consumers Prefer More Choice? Moderating Effects of Regulatory Focus / H. Onur Bodur -- 199. Bystanders Don't Just Stand By: The Influence of Social Presence on Service Experience / Yi He -- 200. Proximity to or Progress toward Receiving a Telephone Service? An Experimental Investigation of Customer Reactions to Features of Telephone Auditory Messages / Liad Weiss --

201. The Value of Human Warmth: Social Presence Cues and Computer-Mediated Communications / Ji Hee Song -- 202. The Influence of Art Infusion on the Perception and Evaluation of Consumer Products / Henrik Hagtvedt -- 203. Persuasion Pleasure and Selling Stress: The Role of Non-Verbal Communication in Consumer Influence Settings / Bob M Fennis -- 204. Effect of Delay on Perceptions of Bargaining Outcomes: Moderating Role of Persuasion Knowledge / Shweta Oza -- 205. Inferences of Interpersonal Preference Similarity Based on Unrelated Product Categories / Valeria Noguti -- 206. "Size Counts": The Effect of Queue Length on Choice between Similar Restaurants / Ornit Raz -- 207. The Impact of Size of Self-Generated Consideration Set on Post-Choice Regret / Song Su -- 208. When Starbucks Meets Turkish Coffee: Cultural Imperialism and Islamism as 'Other' Discourses of Consumer Resistance / Elif Izberk-Bilgin -- 209. Cries from the Goblin Market: Consumer Narratives in the Marketplace / Shakeel Siddiqui -- 210. Contested Consumption in Everyday Life / Marius K. Luedicke -- 211. Choice with Inference is Different From Choice without Inference / Kunter Gunasti -- 212. Effects of Two Dimensions of Psychological Distance on Consumer Judgments / Kyeongheui Kim -- 213. Feast or Famine: How Expectations Polarize Judgments of Ambiguous Alternative Set Sizes / S. Adam Brasel -- 214. The Learning (and not) of Effort and Accuracy Tradeoffs / Jeffrey S Larson -- 215. The Global Brand's Meaning Melange: Seeking Home Abroad through Global Brands / Anders Bengtsson -- 216. Do Sales Promotions Necessarily Erode Brand Equity? Maybe Not / Joshy Joseph -- 217. The Effects of Centrality and Distinctiveness on the Usage of Co-promotions / Hurrem Yilmaz -- 218. Brand Visualization: Effects of 'Product Shape-Typeface Design' Congruence on Brand Perceptions and Price Expectations / Thomas Van Rompay -- 219. Remembering Words and Brands after a Perception of Discrepancy / Antonia Mantonakis -- 220. Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference / Nancy M. Puccinelli -- 221. The Impact of Language Code-Switching on Ad Claim Recall / Melissa Maier Bishop -- 222. Pick me, Pick me! An Extension of Theory Regarding Human Branding through Investigation of Editorial Fashion Models / Marie-Agnes Parmentier -- 223. The Branding of Next-Generation Products / Marco Bertini -- 224. Effectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands / Kalpesh Kaushik Desai -- 225. Whatever People Say I Am That's What I Am: Social Labeling as a Social Marketing Tool / Gert Cornelissen -- 226. How Self-View and Type of Processing Affect Context Effects Produced by Viewing Products on Various Display Table Surfaces / Rui Zhu -- 227. Temporal Response to Opportunities: A Look at the Last Name Effect / Kurt A. Carlson -- 228. Self-Construal and Temporal Distance / Gerri Spassova -- 229. Sneaky Small Sins Flying Under the Radar: Package Sizes and Consumption Self-Regulation / Rita Coelho do Vale -- 230. Self-Medication versus Pure Pleasure Seeking Compulsive Consumption / Xiuping Li -- 231. Is High-Caloric Food Consumption an Addictive Behavior in Our Modern World of Plenty? A Test of the Relationship between Inhibitory Performance in a Neuropsychological Positive- Emotion Shifting Task and Everyday Snacking Behavior in Non-Obese Adult Women / Ji Lu -- 232. Exploring Needs, Desires, and Hopes: A Study of Impoverished Migrant Consumers / Berna Tari -- 233. We Happy Few: Redefining Community in Marketing / Aubrey Fowler III -- 234. The Relationship between Online Brand Community Participation and Consciousness of Kind, Moral Responsibility, and Shared Rituals and Traditions / Vivek Madupu -- 235. Responding to Ethical and Competence Failures / Sekar Raju -- 236. Making Probability Judgments of Future Product Failures: Packing versus Unpacking the Problem / Dipayan Biswas -- 237. Consumers' Evaluation After a Service Encounter: The Effects of the Actions of Company Unrelated Party / Jessica Y. Y. Kwong -- 238. It is not Whether You Win or Lose, But How You Play the Game: The Role of Memory in How Consumers Feel After Lying / Christina Anthony -- 239. The Role of Creative Cognitions on Consumer Feature Reliance / Huifang Mao -- 240. A ReExamination of Post-Experience Advertising Effects: The Moderating Role of Accuracy Motivation / Kunter Gunasti -- 241. Protection of Prior Learning in Complex Consumer Learning Environments / Juliano Laran -- 242. The Effects of Outcome versus Process-Oriented Thinking on Decision Difficulty / Debora Thompson -- 243. The Persistence of Fictional Character Images beyond the Program and their Use in Celebrity Endorsement: Experimental Results from a Media Context Perspective / Anja Spilski -- 244. Evaluation of Brand Alliances: Product Fit and the Moderating Role of Brand Concept Consistency / Even Johan Lanseng -- 245. Need for Closure and Media Use and Preference of Young Adults / Iris Vermeir -- 246. When I Grow Up: The Moderating Role of Aspiration in Intergenerational Code-switching / Sangwon Lee -- 247. "Cross Border Shopping: Family Narratives" / Raquel Castano -- 248. "Disney Dreams in China" / Eric Li -- 249. "Hoarding Behavior & Attachment to Material Possessions" / Tresa Ponner -- 250. "Stay-at-Home Dads Unite: Coping with Stigma and Isolation" / Gokcen Coskuner-Balli --

251. "Living a Theme" / A. Fuat Firat -- 252. "Consumer Innovation in Online Computer Tuning Communities" / Johannes Gebauer -- 253. "Luxury Value Pyramid: What are the Dimensions of Luxury" / Junko Kimura -- 254. "Body and Appearance Perceptions of Latino Youth" / Samuel Doss -- 255. "The Responsibility of Respect in the Marketplace: Opening Doors for Community" / Carolyn Costley -- 256. Introduction to Structural Equations Models and Lisrel.Full Text Available / 257. Defining and Exploring Exorbitant Buying Behavior.Full Text Available -- 258. Philosophy and Consumption: Discussions on Trust and Brands.Full Text Available / 259. Internet Tracking and Clickstream Data: Methodological Issues.Full Text Available -- 260. Conducting Consumer Research in India and China: Issues, Challenges and New Directions.Full Text Available / 261. Interrogating Fashion: Fashion Cultures and Fashion Discourses.Full Text Available -- 262. If Only I Switched Instead: Exploring the Consequence of Regret & Consumer Brand Switching Behaviors / My Bui -- 263. The Effect of Surplus Avoidance on Completing a Goal in Loyalty Program / Jessica Y. Y. Kwong -- 264. On the Compatibility of Orientation, Task and Preference: The Role of Brand Information / Jingjing Ma -- 265. The "Sticky Choice" Bias in Sequential Decision-Making / Aaron Brough -- 266. Fantasizing About Winning: Motivational and Cognitive Determinants of Narrative Transportation / Brent McFerran -- 267. Friend and Foe? The paradoxical Dynamics of Intergroup Conflict in a Cooperative / Katherine Loveland -- 268. The Role of Congruence Theory in Consumer Response to Business-to-Consumer Gift Giving / Atul Kulkarni -- 269. Luxury Versus Humor: Contrasting the Use of Art in Advertising / Henrik Hagtvedt -- 270. Social Identity Threat and Consumer Preferences: The Role of Self-Protection / Katherine White -- 271. I Know a "Guy": The Consequences of Using Social Capital to Facilitate Consumption Experiences / Bryan Johnson -- 272. Making Choices Depletes the Self's Resources and Impairs Subsequent Self-Regulation / Noelle M. Nelson -- 273. Developing a New Measure of Materialism / Eda Gurel Atay -- 274. End of Life Decision Making: Examining Factors that Lead to Planning / Elyria Kemp -- 275. The Moderate Effect of Customer's Brand Awareness on Attitude Change of a Well-Known Brand / Jinsong Huang -- 276. More Than Meets the Eye: The Influence of Implicit versus Explicit Self-Esteem on Materialism / Ji Kyung Park -- 277. The Effect of Regulatory Focus on the Anchoring Bias / Shenghui Zhao -- 278. Getting Begets Wanting: A New Theory about Long-term Changes in Strength of Motivation / Kathleen D. Vohs -- 279. Remembering What Was New: The Role of Stimlus Novelty in Retrospective Evaluation of Experiences / Rajesh Bhargave -- 280. Sources of Brand Personality: A Survey of Ten Brands / Natalia Maehle -- 281. Transferring Meaning from Cultural Entities to Brands / Margaret C. Campbell -- 282. The Everyday Practices Surrounding Young People's Food Consumption / Pepukayi David Chitakunye -- 283. Toward a Better Understanding of the Effects of Customer Education on Usage Behavior and Satisfaction / Benoit Aubert -- 284. Cause Related Marketing: Improving People Willingness to Donate by Selling Them a Product / Ilaria Baghi -- 285. Who Has Mixed Feelings About Consumption? Self-Monitoring and the Antecedents of Attitude Ambivalence / Sandor Czellar -- 286. The Dynamic Nature of Customers' Criteria for Assessing Customer Value: A Longitudinal Investigation / Jeroen Bleijerveld -- 287. The Incremental Utility of Adding New Functionalities to Products: The Role of Goal Congruence and Perceived Brand Quality / Tripat Gill -- 288. Developing a Better Understanding of Co-Creation: Consumers' Motivations to Create and the Underlying Processes / C. Page Moreau -- 289. Formation of Consideration Set and Consumer Decision-Making Process under Brand Extension Signal / Yi Zhang -- 290. Effects of Spatial Location of Price Information on Consumers' Perception of Prices and Products / Rajneesh Suri -- 291. Information Sort and Consumers' Evaluation of Prices / Rajneesh Suri -- 292. Discounting Pleasure? Lay Intuitions about the Value of Deferred Hedonic Experience / Elaine Chan -- 293. The Single Consumer: Avoiding Tradition and Extending the Self / Angeline G. Close -- 294. "Effort-as-Information": The Impact of Decision-Related Effort on Subsequent Evaluation and Price Judgment / Jungkeun Kim -- 295. Commodifying the Self: Online Social Networking Profiles as Brand Communities / Lucy Atkinson -- 296. Fairness in Consumer Markets: Price Expectation, Cost Saliency, and Competition / Mark Ratchford -- 297. The Antecedents of Image Transfer-An Empirical Study of Event Sponsorship / Lee Zhang -- 298. Avatar and Extended Self in Online Gaming / Jeff Wang -- 299. The Role of Commitment on the Customer Benefits-Loyalty Relationship in the Service Context / Won-Moo Hur -- 300. The Velocity of Time: Primacy and Recency Effects on Time Perception / Doreen Kum --

301. A Meta-Analysis of the Moderation Effect of Regulatory Focus / Ahmad Daryanto -- 302. Development of an Instrument for Measuring Consumers' Perception of Atmosphere / Morten Heide -- 303. The Impact of Regulatory Focus on the Effect of Two-sided Advertising / Arnd Florack -- 304. Negative Emotions as Motivators of Consumption / Harish Kapoor -- 305. Narrative Transportation in Concept Tests for Really New Products: Are All Protagonists Equally Convincing? / Ellis A. van den Hende -- 306. Transforming Self and by Extension Society. An Exploration of Activism Against Consumerism / Simona Romani -- 307. When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials / Joseph Lajos -- 308. Being Hedonic and Becoming Prudent / Camille S. Johnson -- 309. Nice Guys Finish First: An Examination Customer-First Strategies on Consumer Attitudes and Loyalty / Rishtee Kumar -- 310. Leapfrogging over the Joneses: Can Wealth Redistribution Reduce Conspicuous Consumption by Relatively Worse-Off Consumers? / Nailya Ordabayeva -- 311. 'When the Chips are Down': The Relation between Stress, Social Support, and Food Product Attitudes / Claartje L. ter Hoeven -- 312. Who's Got the Power? A Social Power Perspective on Teen Purchase Influences / Kendall Goodrich -- 313. Exploring the Role of Shopping Efficacy on Customer Satisfaction and Behavioral Intentions / Eda Gurel Atay -- 314. Nature and Function of Scripts in the Evaluation of Service Experiences / Mark P Healey -- 315. The Effect of Promotion Framing on the Evaluation of Price Bundling / Nai-Chi Yeh -- 316. Examining Advertising Practitioners' Ethical Considerations and its Implications for Consumer Welfare / Linda Tuncay -- 317. The Activation-Striving Model: When Will the Same Prime Lead to Goal Activation and When Will It Lead to Trait Activation? / Aner Sela -- 318. Is the Internet a New Eldorado for Counterfeits? / Bruno Kocher -- 319. International Festivals: Reverse Acculturation or the Peddling of Ethnicity / L. Wakiuru Wamwara-Mbugua -- 320. Language Domain Effects on Bilingual Advertising / Ryall Carroll -- 321. The Morphing Self: Changing Self-Concept as a Response to Threats / Christian Schmid -- 322. A Bibliographic Survey of Experiential Consumption Research / Johnny Chen -- 323. When Images and Words don't Agree, Images Win: the Shielding Effect of Imagination on Attitude Change / Massimiliano Ostinelli -- 324. Accessibility and Availability: The Role of Prior Preferences in Judgment Formation / Maria Kratcholova -- 325. Perhaps it Would be Better if Materialistic Birds of a Feather Did Not Shop Together: Materialism, Accountability, and Luxury Brand Consumption Experiences / Dan Freeman -- 326. Much Ado about Nothing: Avoiding Products Because of the Negative Impressions They Never Create / Laurence Ashworth -- 327. Assessing Consumer Reaction to New Product Ideas: Does it Matter Where You Live and How Old You Are? / Jing Wang -- 328. Power and Donation: Does Perceived Power Decrease or Increase Charitable Contribution? / Xianchi Dai -- 329. Do All-or-Nothing Reference Points Support Regular Savings? / Caezilia Loibl -- 330. Culture, Social Comparison and Responses to Advertising / Theresa A. Wajda -- 331. The Effect of Brand Personality on Evaluations of Utilitarian Product Benefits / Adrian Peretz -- 332. "Want to watch? You've got to pay": The Link between Intrusiveness and Outcomes Typifying the Customer-Firm Relationship / Marco Lalos -- 333. From Luxury to Populence: Inconspicuous Consumption as Described by Female Consumers / Elad Granot -- 334. The Surprising Influencers: How the Inferred Attributes of Observed Consumers Shape Observer Consumers' Buying Intentions / Edith Shalev -- 335. How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments / Sandor Czellar -- 336. Impact of Value Aspirations, Age, and Gender on Television Viewing Connectedness among Preteens and Teens / David S. Bickham -- 337. The Use of Humor in Promoting Healthy Eating and Better Communication in Parent-Child Dyads and the Moderating Role of Attachment: A Web-Related Intervention / Aida Faber -- 338. Effect of Country-of-Targeting on Product Evaluations / Mahesh Gopinath -- 339. Anticipating Consumption: The Impact of Expectations on Decision-Making for Healthy Products / Diane M. Phillips -- 340. Consider the Consequences: The Effect of Consequence Information on Consumer Choice of Snack Foods / Andrew Wilson -- 341. How Media and Advertising Jointly Affect Ad Effectiveness / Jing Wang -- 342. How Embarrassing: An Examination of the Sources of Consumer Embarrassment and the Role of Self-Awareness / Rishtee Kumar -- 343. Product Failure and Warranty Purchase: Their Effects on Target-Specific Emotions and Attitude toward the Brand / Kiran Karande -- 344. The Impact of Brand Relatedness on Negative Spillover Effects in Brand Portfolios / Jing Lei -- 345. Self and Social Signaling Explanations for Consumption of CSR-Associated Products / Aronte Bennett -- 346. Consumers' Elaboration of Really-New-Product Messages / David Alexander -- 347. The Cross-Cultural Effect of Trust on Subjective Well-Being / Dante Pirouz -- 348. The Subjective Well-Being of Buying: A Grounded Theory Analysis of Habitual Acts of Consumption / Dante Pirouz -- 349. Consumers' Reactions to Acquisitions of Socially Responsible Companies / Eleni Zoi Papavasileiou -- 350. MySimon Sez: Reducing Negative Consequences of Missed Sales via Online Shopping Agents / Demetra Andrews --

351. A Psychophysical Approach to Assessment of Relationship between Vehicle Color and Purchase Price / Keiko I Powers -- 352. Airing Dirty Laundry in the Public Square: An Examination of Public Complaining and the Mitigating Effects of Branding / Andrew Wilson -- 353. Two Designer Skill Sets: Perspective Taking and Creativity / Jaewoo Joo -- 354. The Robin Hoods of the Information Age: The Differential Effects of Financial and Time Expenditures on Sharing / Yuliya Komarova -- 355. A Three-Factor Model of Consumer Preference for Self-Designed Products / Xiaoyan Deng -- 356. When Social Influences Have Far Reaching Implications / Monica Popa -- 357. You and Us: Causal Effects of Language Use on Consumers' Perceptions of Brands / Aner Sela -- 358. Investigating the Motivational Processes Underlying Bicultural Consumer Response to Cultural Product Cues / Alexandra Aguirre-Rodriguez -- 359. Country-of-Origin Effects on Consumers' Attributions and Word-of-Mouth Communications about Services / Kachat Andrew Wong -- 360. Role of Incongruity and 'Aha' Effect in Positive Affect Experienced from Visual Metaphors / Praggyan Mohanty -- 361. The "Kick Him While He's Down" Effect: Consumers' Responses to Unfortunate Leaders when Judging Corporate Crime / Morgan K. Ward -- 362. Examining the Effects of Narrators' Accents When Informational Programming Has Verbal and Visual Cues / Juliana Renovato -- 363. The Lifestyle Consumer Confidence Index: Detecting the Undercurrents and Dynamics of Consumer Confidence / Michael Merz -- 364. Parenting, Peer Influence, and Role Model on Compulsive Buying Tendencies of Early Adolescent Consumers / Chuanlan Liu -- 365. The Good, the Bad, and the Red: Does "Giving" through Buying Replace Direct Giving? / Aner Tal -- 366. Consumer Inferences about Hybrid Goods and Services from Pricing and Innovation / Nita Umashankar -- 367. Think Fast, Feel Good? Thought Speed Enhances Mood and Product Trial / Brittany Duff -- 368. It Tastes Better Conscious: The Role of Attention in Hedonic Consumption Experience / Aner Tal -- 369. The Sins of the Father Shall Be Visited Upon the Sons: The Effect of Corporate Parent Affiliation on Consumers' Perceptions of Corporate Societal Marketing / Andrew E. Wilson -- 370. Experts, Novices, and Non-consumption among Appalachian Trail Thru-hikers / Jon Littlefield.

There are no comments on this title.

to post a comment.

Powered by Koha