Image from Coce

Advances in consumer research. Volume XXXV /

Contributor(s): Material type: TextTextPublisher: Duluth, MN : Association for Consumer Research, c2008Description: lix, 1053 p. : ill. ; 29 cmISBN:
  • 9780915552610 (hbk.)
  • 0915552612 (hbk.)
Other title:
  • ACR07 Memphis
  • ACR07Memphis
Subject(s): DDC classification:
  • 658.834 22
LOC classification:
  • HF5415.3 .A84 2007
Contents:
1. Choices in Consumer Research: Unintended Consequences / Merrie Brucks -- 2. Acr Fellows Address / Donald R Lehmann -- 3. Acr Fellows Address Acr and Me / Kent B Monroe -- 4. Consumer Freedom from Consumer Culture Theory Perspectives / David Glen Mick -- 5. What Counts as Knowledge in Judgment and Decision Making? / Joel Huber -- 6. Rigor in Information Processing Research / Miguel Brendl -- 7. Consumers' Construal Levels: Organic Manipulations and Implications for Choice / Kelly Goldsmith -- 8. Bridging Cultures: Theorizing the Spaces between Disciplines, Peoples and Consumer Identities / Laurel Anderson -- 9. Money Makes the World Go 'Round- and Other Interesting Effects on Affect, Consumption, Goal Pursuit, and Generosity / Kathleen Vohs -- 10. Health Marketing: Understanding Consumer Response to Risk and Remedy Messages / Lisa E Bolton -- 11. Understanding the Role of Co-Creation in Fantasy and Fun / Andrew Baker -- 12. What Drives Word of Mouth: A Multi-Disciplinary Perspective / Peeter W. J. Verlegh -- 13. New Insights in Consumer Point-of-Purchase Decision Making / Ryan Hamilton -- 14. Temporal Consumption: How Time Influences our Memories of the Past, our Enjoyment of the Present, and our Preference for the Future / Lief Nelson -- 15. The Multiple Routes of Affective Influences on Consumer Behavior / Jiewen Hong -- 16. Understanding Collaboration and Collective Production: New Insights on Consumer Co-Production / Ashlee Humphreys -- 17. Commercial Mythology and the Global Organization of Consumption / Eric Arnould -- 18. Consumption, Health, and Consumer Wellbeing / Jason Riis -- 19. Consumption over Time: Predictions of Future Use and Value / Anastasiya Pocheptsova -- 20. Categories in Context / Kristin Diehl -- 21. Is Beauty Only Screen Deep? Perceptions of Avatars in Computer-Mediated Environments / Natalie T. Wood -- 22. Erroneous Lay Theories of Future Affect: Processes and Consequences / Cecile Cho -- 23. Consumer Motivation: Identifying Factors that Increase Goal Adherence / Minjung Koo -- 24. Sex and Consumption: Empirical and Theoretical Advances / Darren Dahl -- 25. Mindset-Dependent Consumer Decision Making / Michal Maimaran -- 26. Bridging the Gap between Behavioral and Humanistic Perspectives to Improve Consumer Welfare: A Focus on Communication of Prescription Drug Information / David Brinberg -- 27. Social Contagion Effects in Marketing / Suresh Ramanathan -- 28. Feeling Mixed? Emerging Perspectives on Mixed Emotions and Consumer Responses / A. Peter McGraw -- 29. Health Communication and Consumer Action: Promise and Pitfalls / Christine Moorman -- 30. Attraction and Compromise Effects Revisited: The Role of Attribute Characteristics and Representation in Context Effects / Selin A Malkoc -- 31. Breaking Behavior Repetition: New Insights on the Role of Habits and Intentions / Pierre Chandon -- 32. Deal or no Deal? The Neural Basis of Decision Utility and Loss Aversion During Consumer Decision-Making / Hilke Plassmann -- 33. On the Metacognition of Emotions: What I Think about How I Feel / Aparna A. Labroo -- 34. Indulgence and Guilt: Evaluating the Boundaries of Consumers' Guilt-Management Strategies / Patti Williams -- 35. Consumer Response to Aesthetic Aspects of Product Design: 1-, 2-, and 3-Dimensional Perspectives / Wes Hutchinson -- 36. Entertainment-Education: Dramatic Vehicles and Health Education / Barbara Stern -- 37. To Breakup or Make Up? The Psychology of Consumer Forgiveness / Cassie Mogilner -- 38. Ownership: How Thought, Effort, Emotion, and Memory Influence the Desirability of Possessions / Carey Morewedge -- 39. Subjective Time and Decisions: The Role of Perception and Experience of Time in Consumer Decision Making / Selin A Malkoc -- 40. Influences on Spending: Mental Accounts and Self-Control / Karen Stilley -- 41. The Ties That Bind: Transnational Families, Transnational Consumption / Mary C Gilly -- 42. Alternative Perspectives on Consumer Judgment and Choice / Itamar Simonson -- 43. What's Your Motivation? Affective and Cognitive Processes that Motivate Behavior and Choices / Kelly Goldsmith -- 44. There is a Time and Place and a Person to Vote for: Issues in Political Persuasion / Akshay Rao -- 45. From Tools to Theories: How Different Methodologies May Impact Theory Development in Brand Relationship Research / Christie Nordhielm -- 46. The Social Nature of Consumer Behavior / Debora Viana Thompson -- 47. Consuming Uncertainty: Feelings, Expectations, and Wishful Thinking in Consumer Choice and Experience / Eduardo B Andrade -- 48. Doing Family: The Temporal and Spatial Structuring of Family Consumption / Linda Price -- 49. The Role of Power In Consumer Behavior: New Perspectives and Insights / Derek D Rucker -- 50. How Stock Prices Influence Investment Behavior / Susan Jung Grant --
51. Considering the Alternatives: Cognitive Mechanisms Underlying Choice Processes / Karim Kassam -- 52. Real Consumers Have Curves: The Effects of Body Esteem and Weight on Consumer Responses to Marketing Stimuli / Elizabeth Gelfand Miller -- 53. Exploring The Evolving Terrain of Consumer-Generated Brand Content / Susan Fournier -- 54. Politics and Consumption / Yesim Ozalp -- 55. The Role of Cognitive Processes in Overcoming Self-Control Failures / Sabrina Bruyneel -- 56. What Do You Think: The Role of Others' Opinions in the Marketplace / Rohini Ahluwalia -- 57. Homo Consumicus: Emerging Research in Evolutionary Consumer Behavior / Nicole L. Mead -- 58. Advances in Regulatory Focus and Regulatory Fit Theory: Effects on Consumer Search, Consumer Satisfaction, and Self-Control / Michel Tuan Pham -- 59. Advances in Judgmental and Inferential Heuristics / Xianchi Dai -- 60. The Best Offense is a Good Defense: Consumers' Defense-Motivated Strategies and their Effects on Memory, Choice, Preferences and Tastes / Martin Zemborain -- 61. Truth or Consequences: The Ups and Downs of Perspective-Taking on the Accuracy of Predictions / Katherine Burson -- 62. Resolving Dilemmas Posed by Personal Sacrifices: Facilitators and Hindrances to Charitable Giving / Sergio Carvalho -- 63. Dazed and Confused by Choice: Antecedents and Consequences of Consumers' Desire for Choice Freedom / Simona Botti -- 64. "Do Unto Others.": The Influence of Others on Perceptions of Price (Un)Fairness / A. Peter McGraw -- 65. Having vs. Doing: Materialism, Experientialism, and the Experience of Materiality / Michelle F. Weinberger -- 66. Should Marketers Use Price Partitioning or Total Prices? / Silke Bambauer -- 67. The Influence of Culture on Responses to the Globe Dimension of Performance Orientation in Advertising Messages - Results from the U.S., Germany, France, Spain, and Thailand / Sandra Diehl -- 68. Unsuccessful Purchase Experiences and Future Consumer Decisions: Effects of Initial Goal Setting Processes and Counterfactual Thoughts / June-Hee Na -- 69. Effect of Goal Salience and Goal Conflict on Typicality: The Case of "Health Food" / Hiba El Dahr -- 70. Verticalization: The Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry / Hanna Schramm-Klein -- 71. The Influence of In-Store Experiential Events on Shopping Value Perceptions and Shopping Behavior / Sean Sands -- 72. Consuming $30-a-Pound Cheese: The Role of the Retail Cheesemonger as CICERONE / Scott D. Roberts -- 73. Drunk and (Dis) Orderly: The Role of Alcohol in Supporting Liminality / Emma N. Banister -- 74. A Qualitative Approach for Conceptualizing Consumer Decision-Making in Online Auctions / Mengkuan Lai -- 75. To Start Being.The Anticipation of a Social Role Through Consumption in Life Transition: The Case of the First-Time Pregnancy / Elodie Sevin -- 76. Exploring Consumer Fanaticism: Extraordinary Devotion in the Consumption Context / Emily Chung -- 77. Are McNoodles and McDonald's Kinship Connected? Effects of Linguistic Information on Consumers' Categorization of New Products / Dengfeng Yan -- 78. Time Pressure and the Compromise and Attraction Effects in Choice / Chien-Huang Lin -- 79. How Argument Structure Biases Acceptance of Advertising Claims: Explaining Deviations from Logical Reasoning in Terms of Subjective Probabilities / Charles S Areni -- 80. How Brands Enchant: Insights from Observing Community Driven Brand Creation / Johann Fuller -- 81. Relationship Glue: Customers and Marketers Co-Creating a Purchase Experience / Edwin Rajah -- 82. Cultural Syncretism and Ramadan Observance: Consumer Research Visits Islam / Mourad Touzani -- 83. Place Attachment: The Social Dimensions of the Retail Environment and the Need for Further Exploration / Micael-Lee Johnstone -- 84. The Mediating Role of Consumer Conformity in E-compulsive Buying / Yun Jung Lee -- 85. Fashion and the College Transition: Liminality, Play, and the Structuring Power of the Habitus / Mark A Rademacher -- 86. Heard but Not Seen: A Teenage Centric Approach to Music Consumption Research / Peter Nuttall -- 87. On the Role of Materialism in the Relationship Between Death Anxiety and Quality of Life / Bertrand Urien -- 88. Factors Influencing Consumers' Evaluation and Adoption Intention of Really-New Products or Services: Prior Knowledge, Innovativeness and Timing of Product Evaluation / Qing Wang -- 89. "Set the table": Women Communicating Status at Home / Katherine Sredl -- 90. Peeps, Beemers and Scooby-doos: Exploring Community Value amongst Scottish Car Cruisers / Paul Hewer -- 91. Driven by Devotion-How Consumers Interact with their Objects of Devotion / Elisabeth A. Pichler -- 92. Skin Lightening and Beauty in Four Asian Cultures / Eric P. H. Li -- 93. Keeping it in the Family: How Teenagers Use Music to Bond, Build Bridges and Seek Autonomy / Peter Nuttall -- 94. The Effects of Trust Dimensions on Relationship Commitment: The Relative Efficacy and Effect Symmetry / Dong-Jin Lee -- 95. Consumers Faced with Telephone Selling: Metacognition, Resistance and Strategies / Dominique Roux -- 96. The Relationships Between Dissatisfaction, Complaints and Subsequent Behavior in Electronic Marketplace / Anne-Francoise Audrain-Pontevia -- 97. The "Dark Side" of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions / David M. Woisetschlager -- 98. The Entropy of Symbolic Consumption: Demand Side Market Failure and the Counterproposals / Soonkwan Hong -- 99. Who Uses Stereotypes Against Saleswomen? Femininity as Self-Schema and Biases in Trust Judgment / Eun-Ju Lee -- 100. Satisfied Customers' Love toward Retailers: A Cross-Product Exploration / Hye-Young Kim --
101. Customer Emotion Management and Symmetrical Emotional Exchange in (Extended) Service Encounters / Gulnur Tumbat -- 102. The Effects of Service Quality Dimentsions on Customer Satisfaction Across Different Service Types: Alternative Differentiation As a Moderator / Nai-Hwa Lien -- 103. An Empirical Comparison of Ambushing and Sponsorship Effects: The Case of 2006 FIFA World Cup Germany / Manuel Michaelis -- 104. Profiling the Brand Personality of Specific Brands / Annie Peng Cui -- 105. Taking Control: An Integrated Model of Dispositional Self-Control and Measure / Danit Ein-Gar -- 106. "I Can Do It!" Consumer Coping and Poverty / Kathy Hamilton -- 107. Examining Non-Medical Service Needs of Women Living with HIV /AIDS / Yelena Tsarenko -- 108. A Comparison of Advertising, Social, and Cognitive Predictors of Overeating Behavior / Brian R. Kinard -- 109. Hard-Core Members' of Consumption-Oriented Subcultures Enactment of Identity: The Sacred Consumption of Two Subcultures / Tandy D. Chalmers -- 110. Musical Effects: Glocal Identities and Consumer Activism / E. Tacli Yazicioglu -- 111. The Antecedents of the Consumer Complaining Behavior (CCB) / Daniel von der Heyde Fernandes -- 112. Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates / Douglas R. Ewing -- 113. Visual Velocity: Content Font Effects and Incidental Online Ad Exposure / Francesca Baraggioli -- 114. Balance and Word-of-Mouth Communication: A Signed Digraph Analysis of Consumers' Cognitive Networks / Andrea Wojnicki -- 115. How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement As Signals of Quality? / Jie Feng -- 116. For Those about to Rock: A New Understanding of Adolescent Music Consumption / Peter Nuttall -- 117. Too Old to Choose? The Effects of Age and Age Related Constructs on Consumer Decision Making / Heiner Evanschitzky -- 118. Dynamic Pricing on the Internet: A Price Framing Approach / Fei Lee -- 119. The Effects of Contextual Prices on Consumers' Price Evaluation: A Test of Alternative Reference Price Models / Kwanho Suk -- 120. The Impact of Price Sequences on Preference and Choice / Eric Dolansky -- 121. Culture Matters: The Impract of Power-Distance Belief on Consumers' Impulsive Buying Tendency / Yinlong Zhang -- 122. The Effect of Self-Construal on Impulsive Consumption / Yinlong Zhang -- 123. Promotion Matching: The Role of Promotion Type and Self-Construal on Purchase Intentions / Karen Page Winterich -- 124. A Social Approach to Voter Vengeance / Nada Nasr Bechwati -- 125. Anti-Consumers in Action: Coping with the Challenges and Consequences of 'drinking Sensibly' / Maria G. Piacentini -- 126. All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing / Chun-Tuan Chang -- 127. Avoiding the Debt Trap: How Attributional Retraining Can Influence Consumers' Perceived Control Over and Behavioural Intentions Towards Debt / Kelley Main -- 128. NUKI Emotion Measurement Instrument: Development of a Non-Verbal Self-Report Emotion Measurement Instrument for Children / Joelle Vanhamme -- 129. The Short Term Stability of Response Styles / Bert Weijters -- 130. Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making / Blair Kidwell -- 131. Measurement Invariance Assessment in Cross-National Marketing Research: A Status Quo Analysis of its Application / Yi He -- 132. Background Goals in the Foreground: The Overriding Effect of Nonconscious Goals on Consumer Choice / Hae Joo Kim -- 133. Is Failure a Blessing or a Curse? Behavioral Goal Violation, Cognitive Dissonance and Consumer Welfare / Berna Devezer -- 134. Decomposition Model of the Total Store Purchase and Its Application / Songting Dong -- 135. Tracing Cognitive Processes at the Point of Sale: New Developments and a Comparison of Methods / Oliver B. Buttner -- 136. Evaluations of Bilingual Product Descriptions on Boxes / Mahesh Gopinath -- 137. Exploratory Behavior: A Portuguese and British Study / Ana Maria Soares -- 138. Cross-cultural Differences in Delight / Ana Valenzuela -- 139. Cultural Differences in Brand Extension Evaluations: The Moderating Role of Functional and Prestige Brand Concepts / Alokparna Basu Monga -- 140. Food Shopping in Urban China in 1996 and 2006: Homogenization and Stratification / Ann Veeck -- 141. Guiltless Gluttony: The Asymmetric Effect of Size Labels On Size Perceptions and Consumption / Aradhna Krishna -- 142. Conspicuous Consumption: A Preliminary Report of Scale Development and Validation / Etta Y. I. Chen -- 143. Assessing the Consumer Perceived Value Scale / Gianfranco Walsh -- 144. When Uncertainty Brings Pleasure: The Role of Outcome Imageability and Mental Imagery / Cheng Qiu -- 145. Situation-Based Shifts in Consumer Benefit Salience: The Joint Role of Affect and Cognition / Sonja Wendel -- 146. The Affective-Cognitive Model of Stimulus-Based Affect: Individual Differences in Response to the Vividness of Product Descriptions / David J. Moore -- 147. The Effect of Weather on Consumer Spending / Kyle B. Murray -- 148. Mood Influence on the Valuation of Multiple Gains and Losses / Dorothea Schaffner -- 149. The Effect of Primed Reference Points on the Shape of Attribute-Value Functions, Attribute Importance, and Choice / Koert van Ittersum -- 150. Driving the Extra Mile: The Interplay between Psychophysics and Loss Aversion in Determining Consumer Search Intensity / Ritesh Saini --
151. The Endowment Effect and Its Reversal: Examining Possession Loss Aversion and Focus of Attention / Mauricio Palmeira -- 152. Bipolar Scales Mask Loss Aversion / A. Peter McGraw -- 153. The Hungry Ghost Dinner and Auction: Real-World Auction, Other-World Meanings / Siok Kuan Tambyah -- 154. Triggers of Extraordinary Experiences Within A Sub-cultural Consumption Event / Jeffrey Allen -- 155. Procedural Priming and Consumer Judgments: Effects on the Impact of Positively and Negatively Valenced Information / Hao Shen -- 156. Left-Right, Left-Right: The Effects of Digit-Direction On Eye Movement Bias and Price Encoding Strategy / Keith S Coulter -- 157. The Effect of Communication Norms on Interpretations of Meaningless Information / Alison Jing Xu -- 158. Sunk Cost Effects in Consumer Decisions: Role of Anticipated Regret / Junsik Kwak -- 159. The Perceived Value of Time in a Transaction / Yu-Tse Lin -- 160. The Mental Accounting of Gift Card versus Cash Gift Funds / Rebecca White -- 161. The Tri-Mediation Model of Persuasion: Incorporating Negative Advertising Appeals / Keith S Coulter -- 162. Permission to be Prejudiced: Legitimacy Credits in the Evaluation of Advertisements with Black and White Models / Beomjoon Choi -- 163. The Role of Product Category Familiarity in Self-Referent Advertising / Claudiu Dimofte -- 164. The Impact of Narrative Immersion and Perceived Self-Character Similarity on Evaluations of Product Placements / Namita Bhatnagar -- 165. Anti-consumption: Now on Sale / Ahir Gopaldas -- 166. A Qualitative Study of Mother-Adolescent Daughter-Vicarious Role Model Consumption Interactions / Yossi Gavish -- 167. Intergenerational Influence in Consumer Deal Proneness / Robert M. Schindler -- 168. Not Me or Not Them?: The Role of Culture in Discrepant Effects of Health Communication on Self and Others / Sukki Yoon -- 169. When the Loss of Free Will Can Be Costly: A Novel Approach to an Anti-Smoking Campaign / Aditi Grover -- 170. Reward or Punish: Willingness to Pay for Ethically-Produced Goods / Remi Trudel -- 171. The Influence of the Online Decision Environment Characteristics on Consumer Selective Information Processing and Choice / Ying Jiang -- 172. The Impact of Online Information on the Purchase of Certified Used Cars / Vandana Ramachandran -- 173. The Multiple Source Effect of Online Consumer Reviews on Brand Evaluations: Test of the Risk Diversification Hypothesis / Do-Hyung Park -- 174. Time versus Money: Differential Use of Heuristics / Ashwani Monga -- 175. Achieving the Compromise Effect with Missing Attribute Information: Introducing Shadow Options / Kunter Gunasti -- 176. Would Perceived Unfairness Lead to Regret? / Felix Tang -- 177. Big Raccoons and Small Giraffes: Anchoring in Sequential Judgments / Daniel Mochon -- 178. If I Want You to Like Me, Should I Be Like You or Unlike You? The Effect of Prior Positive Interaction with a Group on Conformity and Distinctiveness in Consumer Decision-Making / Veronika Papyrina -- 179. A Psychophysiological Perspective of the Stress-buffering and Persuasive Impact of Positive Communication Style / Zhenfeng Ma -- 180. The Evolution of New Product Rumors in Online Consumer Communities: Social Identity or Social Impact? / Scott A. Thompson -- 181. A Life Course Perspective of Family Meals Via the Life Grid Method / Robert Harrison -- 182. Cognitive Load, Need for Closure, and Socially Desirable Responding: Cognitively Constrained versus Motivated Response Biases in Cross-Cultural Consumer Research / Ashok K. Lalwani -- 183. Construction of Country-Specific, Yet Internationally Comparable Short Form Marketing Scales / Martijn G. de Jong -- 184. A Test of the Validity of Hofstede's Cultural Framework / Jeffrey Blodgett -- 185. To Have and to Hold? Implications of Disposition Tendencies for Consumer Research / Rebecca W. Naylor -- 186. The Role of Uniqueness Motivations in Social Comparison Processes / Caglar Irmak -- 187. The Effects of Product Quality and the Perceived Structural Relation Between Functions on the Value Inference of Convergence Products / Sara Kim -- 188. Let it Rock: The Effects of Brand Name Placement in Songs on Attitudes toward the Artist and the Brand / Bruno Kocher -- 189. A Friend and /or A Foe?: Exploring Activeness of Objects in Consumption / Olga Kravets -- 190. Tinsel, Trimmings, and Tensions: Consumer Negotiations of a Focal Christmas Artifact / Cele C. Otnes -- 191. Protecting the Portals of Home / Karen V Fernandez -- 192. The "Shaken Self": Product Choice as a Means of Restoring Self-View Confidence / Leilei Gao -- 193. Flattery and Persuasion: A Dual Attitudes Perspective / Elaine Chan -- 194. The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing / Chun-Tuan Chang -- 195. The Role of Mortality Salience in Consumer Persuasion / Javier Horcajo -- 196. The Impact of Goal Framing on the Choose-Reject Discrepancy / Parthasarathy Krishnamurthy -- 197. When Regulatory Fit Does Not 'Feel Right': The Inhibiting Effect of Contextually Dominant Decision Strategies / Mehdi Mourali -- 198. When Do Consumers Prefer More Choice? Moderating Effects of Regulatory Focus / H. Onur Bodur -- 199. Bystanders Don't Just Stand By: The Influence of Social Presence on Service Experience / Yi He -- 200. Proximity to or Progress toward Receiving a Telephone Service? An Experimental Investigation of Customer Reactions to Features of Telephone Auditory Messages / Liad Weiss --
201. The Value of Human Warmth: Social Presence Cues and Computer-Mediated Communications / Ji Hee Song -- 202. The Influence of Art Infusion on the Perception and Evaluation of Consumer Products / Henrik Hagtvedt -- 203. Persuasion Pleasure and Selling Stress: The Role of Non-Verbal Communication in Consumer Influence Settings / Bob M Fennis -- 204. Effect of Delay on Perceptions of Bargaining Outcomes: Moderating Role of Persuasion Knowledge / Shweta Oza -- 205. Inferences of Interpersonal Preference Similarity Based on Unrelated Product Categories / Valeria Noguti -- 206. "Size Counts": The Effect of Queue Length on Choice between Similar Restaurants / Ornit Raz -- 207. The Impact of Size of Self-Generated Consideration Set on Post-Choice Regret / Song Su -- 208. When Starbucks Meets Turkish Coffee: Cultural Imperialism and Islamism as 'Other' Discourses of Consumer Resistance / Elif Izberk-Bilgin -- 209. Cries from the Goblin Market: Consumer Narratives in the Marketplace / Shakeel Siddiqui -- 210. Contested Consumption in Everyday Life / Marius K. Luedicke -- 211. Choice with Inference is Different From Choice without Inference / Kunter Gunasti -- 212. Effects of Two Dimensions of Psychological Distance on Consumer Judgments / Kyeongheui Kim -- 213. Feast or Famine: How Expectations Polarize Judgments of Ambiguous Alternative Set Sizes / S. Adam Brasel -- 214. The Learning (and not) of Effort and Accuracy Tradeoffs / Jeffrey S Larson -- 215. The Global Brand's Meaning Melange: Seeking Home Abroad through Global Brands / Anders Bengtsson -- 216. Do Sales Promotions Necessarily Erode Brand Equity? Maybe Not / Joshy Joseph -- 217. The Effects of Centrality and Distinctiveness on the Usage of Co-promotions / Hurrem Yilmaz -- 218. Brand Visualization: Effects of 'Product Shape-Typeface Design' Congruence on Brand Perceptions and Price Expectations / Thomas Van Rompay -- 219. Remembering Words and Brands after a Perception of Discrepancy / Antonia Mantonakis -- 220. Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference / Nancy M. Puccinelli -- 221. The Impact of Language Code-Switching on Ad Claim Recall / Melissa Maier Bishop -- 222. Pick me, Pick me! An Extension of Theory Regarding Human Branding through Investigation of Editorial Fashion Models / Marie-Agnes Parmentier -- 223. The Branding of Next-Generation Products / Marco Bertini -- 224. Effectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands / Kalpesh Kaushik Desai -- 225. Whatever People Say I Am That's What I Am: Social Labeling as a Social Marketing Tool / Gert Cornelissen -- 226. How Self-View and Type of Processing Affect Context Effects Produced by Viewing Products on Various Display Table Surfaces / Rui Zhu -- 227. Temporal Response to Opportunities: A Look at the Last Name Effect / Kurt A. Carlson -- 228. Self-Construal and Temporal Distance / Gerri Spassova -- 229. Sneaky Small Sins Flying Under the Radar: Package Sizes and Consumption Self-Regulation / Rita Coelho do Vale -- 230. Self-Medication versus Pure Pleasure Seeking Compulsive Consumption / Xiuping Li -- 231. Is High-Caloric Food Consumption an Addictive Behavior in Our Modern World of Plenty? A Test of the Relationship between Inhibitory Performance in a Neuropsychological Positive- Emotion Shifting Task and Everyday Snacking Behavior in Non-Obese Adult Women / Ji Lu -- 232. Exploring Needs, Desires, and Hopes: A Study of Impoverished Migrant Consumers / Berna Tari -- 233. We Happy Few: Redefining Community in Marketing / Aubrey Fowler III -- 234. The Relationship between Online Brand Community Participation and Consciousness of Kind, Moral Responsibility, and Shared Rituals and Traditions / Vivek Madupu -- 235. Responding to Ethical and Competence Failures / Sekar Raju -- 236. Making Probability Judgments of Future Product Failures: Packing versus Unpacking the Problem / Dipayan Biswas -- 237. Consumers' Evaluation After a Service Encounter: The Effects of the Actions of Company Unrelated Party / Jessica Y. Y. Kwong -- 238. It is not Whether You Win or Lose, But How You Play the Game: The Role of Memory in How Consumers Feel After Lying / Christina Anthony -- 239. The Role of Creative Cognitions on Consumer Feature Reliance / Huifang Mao -- 240. A ReExamination of Post-Experience Advertising Effects: The Moderating Role of Accuracy Motivation / Kunter Gunasti -- 241. Protection of Prior Learning in Complex Consumer Learning Environments / Juliano Laran -- 242. The Effects of Outcome versus Process-Oriented Thinking on Decision Difficulty / Debora Thompson -- 243. The Persistence of Fictional Character Images beyond the Program and their Use in Celebrity Endorsement: Experimental Results from a Media Context Perspective / Anja Spilski -- 244. Evaluation of Brand Alliances: Product Fit and the Moderating Role of Brand Concept Consistency / Even Johan Lanseng -- 245. Need for Closure and Media Use and Preference of Young Adults / Iris Vermeir -- 246. When I Grow Up: The Moderating Role of Aspiration in Intergenerational Code-switching / Sangwon Lee -- 247. "Cross Border Shopping: Family Narratives" / Raquel Castano -- 248. "Disney Dreams in China" / Eric Li -- 249. "Hoarding Behavior & Attachment to Material Possessions" / Tresa Ponner -- 250. "Stay-at-Home Dads Unite: Coping with Stigma and Isolation" / Gokcen Coskuner-Balli --
251. "Living a Theme" / A. Fuat Firat -- 252. "Consumer Innovation in Online Computer Tuning Communities" / Johannes Gebauer -- 253. "Luxury Value Pyramid: What are the Dimensions of Luxury" / Junko Kimura -- 254. "Body and Appearance Perceptions of Latino Youth" / Samuel Doss -- 255. "The Responsibility of Respect in the Marketplace: Opening Doors for Community" / Carolyn Costley -- 256. Introduction to Structural Equations Models and Lisrel.Full Text Available / 257. Defining and Exploring Exorbitant Buying Behavior.Full Text Available -- 258. Philosophy and Consumption: Discussions on Trust and Brands.Full Text Available / 259. Internet Tracking and Clickstream Data: Methodological Issues.Full Text Available -- 260. Conducting Consumer Research in India and China: Issues, Challenges and New Directions.Full Text Available / 261. Interrogating Fashion: Fashion Cultures and Fashion Discourses.Full Text Available -- 262. If Only I Switched Instead: Exploring the Consequence of Regret & Consumer Brand Switching Behaviors / My Bui -- 263. The Effect of Surplus Avoidance on Completing a Goal in Loyalty Program / Jessica Y. Y. Kwong -- 264. On the Compatibility of Orientation, Task and Preference: The Role of Brand Information / Jingjing Ma -- 265. The "Sticky Choice" Bias in Sequential Decision-Making / Aaron Brough -- 266. Fantasizing About Winning: Motivational and Cognitive Determinants of Narrative Transportation / Brent McFerran -- 267. Friend and Foe? The paradoxical Dynamics of Intergroup Conflict in a Cooperative / Katherine Loveland -- 268. The Role of Congruence Theory in Consumer Response to Business-to-Consumer Gift Giving / Atul Kulkarni -- 269. Luxury Versus Humor: Contrasting the Use of Art in Advertising / Henrik Hagtvedt -- 270. Social Identity Threat and Consumer Preferences: The Role of Self-Protection / Katherine White -- 271. I Know a "Guy": The Consequences of Using Social Capital to Facilitate Consumption Experiences / Bryan Johnson -- 272. Making Choices Depletes the Self's Resources and Impairs Subsequent Self-Regulation / Noelle M. Nelson -- 273. Developing a New Measure of Materialism / Eda Gurel Atay -- 274. End of Life Decision Making: Examining Factors that Lead to Planning / Elyria Kemp -- 275. The Moderate Effect of Customer's Brand Awareness on Attitude Change of a Well-Known Brand / Jinsong Huang -- 276. More Than Meets the Eye: The Influence of Implicit versus Explicit Self-Esteem on Materialism / Ji Kyung Park -- 277. The Effect of Regulatory Focus on the Anchoring Bias / Shenghui Zhao -- 278. Getting Begets Wanting: A New Theory about Long-term Changes in Strength of Motivation / Kathleen D. Vohs -- 279. Remembering What Was New: The Role of Stimlus Novelty in Retrospective Evaluation of Experiences / Rajesh Bhargave -- 280. Sources of Brand Personality: A Survey of Ten Brands / Natalia Maehle -- 281. Transferring Meaning from Cultural Entities to Brands / Margaret C. Campbell -- 282. The Everyday Practices Surrounding Young People's Food Consumption / Pepukayi David Chitakunye -- 283. Toward a Better Understanding of the Effects of Customer Education on Usage Behavior and Satisfaction / Benoit Aubert -- 284. Cause Related Marketing: Improving People Willingness to Donate by Selling Them a Product / Ilaria Baghi -- 285. Who Has Mixed Feelings About Consumption? Self-Monitoring and the Antecedents of Attitude Ambivalence / Sandor Czellar -- 286. The Dynamic Nature of Customers' Criteria for Assessing Customer Value: A Longitudinal Investigation / Jeroen Bleijerveld -- 287. The Incremental Utility of Adding New Functionalities to Products: The Role of Goal Congruence and Perceived Brand Quality / Tripat Gill -- 288. Developing a Better Understanding of Co-Creation: Consumers' Motivations to Create and the Underlying Processes / C. Page Moreau -- 289. Formation of Consideration Set and Consumer Decision-Making Process under Brand Extension Signal / Yi Zhang -- 290. Effects of Spatial Location of Price Information on Consumers' Perception of Prices and Products / Rajneesh Suri -- 291. Information Sort and Consumers' Evaluation of Prices / Rajneesh Suri -- 292. Discounting Pleasure? Lay Intuitions about the Value of Deferred Hedonic Experience / Elaine Chan -- 293. The Single Consumer: Avoiding Tradition and Extending the Self / Angeline G. Close -- 294. "Effort-as-Information": The Impact of Decision-Related Effort on Subsequent Evaluation and Price Judgment / Jungkeun Kim -- 295. Commodifying the Self: Online Social Networking Profiles as Brand Communities / Lucy Atkinson -- 296. Fairness in Consumer Markets: Price Expectation, Cost Saliency, and Competition / Mark Ratchford -- 297. The Antecedents of Image Transfer-An Empirical Study of Event Sponsorship / Lee Zhang -- 298. Avatar and Extended Self in Online Gaming / Jeff Wang -- 299. The Role of Commitment on the Customer Benefits-Loyalty Relationship in the Service Context / Won-Moo Hur -- 300. The Velocity of Time: Primacy and Recency Effects on Time Perception / Doreen Kum --
301. A Meta-Analysis of the Moderation Effect of Regulatory Focus / Ahmad Daryanto -- 302. Development of an Instrument for Measuring Consumers' Perception of Atmosphere / Morten Heide -- 303. The Impact of Regulatory Focus on the Effect of Two-sided Advertising / Arnd Florack -- 304. Negative Emotions as Motivators of Consumption / Harish Kapoor -- 305. Narrative Transportation in Concept Tests for Really New Products: Are All Protagonists Equally Convincing? / Ellis A. van den Hende -- 306. Transforming Self and by Extension Society. An Exploration of Activism Against Consumerism / Simona Romani -- 307. When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials / Joseph Lajos -- 308. Being Hedonic and Becoming Prudent / Camille S. Johnson -- 309. Nice Guys Finish First: An Examination Customer-First Strategies on Consumer Attitudes and Loyalty / Rishtee Kumar -- 310. Leapfrogging over the Joneses: Can Wealth Redistribution Reduce Conspicuous Consumption by Relatively Worse-Off Consumers? / Nailya Ordabayeva -- 311. 'When the Chips are Down': The Relation between Stress, Social Support, and Food Product Attitudes / Claartje L. ter Hoeven -- 312. Who's Got the Power? A Social Power Perspective on Teen Purchase Influences / Kendall Goodrich -- 313. Exploring the Role of Shopping Efficacy on Customer Satisfaction and Behavioral Intentions / Eda Gurel Atay -- 314. Nature and Function of Scripts in the Evaluation of Service Experiences / Mark P Healey -- 315. The Effect of Promotion Framing on the Evaluation of Price Bundling / Nai-Chi Yeh -- 316. Examining Advertising Practitioners' Ethical Considerations and its Implications for Consumer Welfare / Linda Tuncay -- 317. The Activation-Striving Model: When Will the Same Prime Lead to Goal Activation and When Will It Lead to Trait Activation? / Aner Sela -- 318. Is the Internet a New Eldorado for Counterfeits? / Bruno Kocher -- 319. International Festivals: Reverse Acculturation or the Peddling of Ethnicity / L. Wakiuru Wamwara-Mbugua -- 320. Language Domain Effects on Bilingual Advertising / Ryall Carroll -- 321. The Morphing Self: Changing Self-Concept as a Response to Threats / Christian Schmid -- 322. A Bibliographic Survey of Experiential Consumption Research / Johnny Chen -- 323. When Images and Words don't Agree, Images Win: the Shielding Effect of Imagination on Attitude Change / Massimiliano Ostinelli -- 324. Accessibility and Availability: The Role of Prior Preferences in Judgment Formation / Maria Kratcholova -- 325. Perhaps it Would be Better if Materialistic Birds of a Feather Did Not Shop Together: Materialism, Accountability, and Luxury Brand Consumption Experiences / Dan Freeman -- 326. Much Ado about Nothing: Avoiding Products Because of the Negative Impressions They Never Create / Laurence Ashworth -- 327. Assessing Consumer Reaction to New Product Ideas: Does it Matter Where You Live and How Old You Are? / Jing Wang -- 328. Power and Donation: Does Perceived Power Decrease or Increase Charitable Contribution? / Xianchi Dai -- 329. Do All-or-Nothing Reference Points Support Regular Savings? / Caezilia Loibl -- 330. Culture, Social Comparison and Responses to Advertising / Theresa A. Wajda -- 331. The Effect of Brand Personality on Evaluations of Utilitarian Product Benefits / Adrian Peretz -- 332. "Want to watch? You've got to pay": The Link between Intrusiveness and Outcomes Typifying the Customer-Firm Relationship / Marco Lalos -- 333. From Luxury to Populence: Inconspicuous Consumption as Described by Female Consumers / Elad Granot -- 334. The Surprising Influencers: How the Inferred Attributes of Observed Consumers Shape Observer Consumers' Buying Intentions / Edith Shalev -- 335. How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments / Sandor Czellar -- 336. Impact of Value Aspirations, Age, and Gender on Television Viewing Connectedness among Preteens and Teens / David S. Bickham -- 337. The Use of Humor in Promoting Healthy Eating and Better Communication in Parent-Child Dyads and the Moderating Role of Attachment: A Web-Related Intervention / Aida Faber -- 338. Effect of Country-of-Targeting on Product Evaluations / Mahesh Gopinath -- 339. Anticipating Consumption: The Impact of Expectations on Decision-Making for Healthy Products / Diane M. Phillips -- 340. Consider the Consequences: The Effect of Consequence Information on Consumer Choice of Snack Foods / Andrew Wilson -- 341. How Media and Advertising Jointly Affect Ad Effectiveness / Jing Wang -- 342. How Embarrassing: An Examination of the Sources of Consumer Embarrassment and the Role of Self-Awareness / Rishtee Kumar -- 343. Product Failure and Warranty Purchase: Their Effects on Target-Specific Emotions and Attitude toward the Brand / Kiran Karande -- 344. The Impact of Brand Relatedness on Negative Spillover Effects in Brand Portfolios / Jing Lei -- 345. Self and Social Signaling Explanations for Consumption of CSR-Associated Products / Aronte Bennett -- 346. Consumers' Elaboration of Really-New-Product Messages / David Alexander -- 347. The Cross-Cultural Effect of Trust on Subjective Well-Being / Dante Pirouz -- 348. The Subjective Well-Being of Buying: A Grounded Theory Analysis of Habitual Acts of Consumption / Dante Pirouz -- 349. Consumers' Reactions to Acquisitions of Socially Responsible Companies / Eleni Zoi Papavasileiou -- 350. MySimon Sez: Reducing Negative Consequences of Missed Sales via Online Shopping Agents / Demetra Andrews --
351. A Psychophysical Approach to Assessment of Relationship between Vehicle Color and Purchase Price / Keiko I Powers -- 352. Airing Dirty Laundry in the Public Square: An Examination of Public Complaining and the Mitigating Effects of Branding / Andrew Wilson -- 353. Two Designer Skill Sets: Perspective Taking and Creativity / Jaewoo Joo -- 354. The Robin Hoods of the Information Age: The Differential Effects of Financial and Time Expenditures on Sharing / Yuliya Komarova -- 355. A Three-Factor Model of Consumer Preference for Self-Designed Products / Xiaoyan Deng -- 356. When Social Influences Have Far Reaching Implications / Monica Popa -- 357. You and Us: Causal Effects of Language Use on Consumers' Perceptions of Brands / Aner Sela -- 358. Investigating the Motivational Processes Underlying Bicultural Consumer Response to Cultural Product Cues / Alexandra Aguirre-Rodriguez -- 359. Country-of-Origin Effects on Consumers' Attributions and Word-of-Mouth Communications about Services / Kachat Andrew Wong -- 360. Role of Incongruity and 'Aha' Effect in Positive Affect Experienced from Visual Metaphors / Praggyan Mohanty -- 361. The "Kick Him While He's Down" Effect: Consumers' Responses to Unfortunate Leaders when Judging Corporate Crime / Morgan K. Ward -- 362. Examining the Effects of Narrators' Accents When Informational Programming Has Verbal and Visual Cues / Juliana Renovato -- 363. The Lifestyle Consumer Confidence Index: Detecting the Undercurrents and Dynamics of Consumer Confidence / Michael Merz -- 364. Parenting, Peer Influence, and Role Model on Compulsive Buying Tendencies of Early Adolescent Consumers / Chuanlan Liu -- 365. The Good, the Bad, and the Red: Does "Giving" through Buying Replace Direct Giving? / Aner Tal -- 366. Consumer Inferences about Hybrid Goods and Services from Pricing and Innovation / Nita Umashankar -- 367. Think Fast, Feel Good? Thought Speed Enhances Mood and Product Trial / Brittany Duff -- 368. It Tastes Better Conscious: The Role of Attention in Hedonic Consumption Experience / Aner Tal -- 369. The Sins of the Father Shall Be Visited Upon the Sons: The Effect of Corporate Parent Affiliation on Consumers' Perceptions of Corporate Societal Marketing / Andrew E. Wilson -- 370. Experts, Novices, and Non-consumption among Appalachian Trail Thru-hikers / Jon Littlefield.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.834 ADV (Browse shelf(Opens below)) 1 Available A277074B

"0098-9258".

Includes bibliographical references and index.

1. Choices in Consumer Research: Unintended Consequences / Merrie Brucks -- 2. Acr Fellows Address / Donald R Lehmann -- 3. Acr Fellows Address Acr and Me / Kent B Monroe -- 4. Consumer Freedom from Consumer Culture Theory Perspectives / David Glen Mick -- 5. What Counts as Knowledge in Judgment and Decision Making? / Joel Huber -- 6. Rigor in Information Processing Research / Miguel Brendl -- 7. Consumers' Construal Levels: Organic Manipulations and Implications for Choice / Kelly Goldsmith -- 8. Bridging Cultures: Theorizing the Spaces between Disciplines, Peoples and Consumer Identities / Laurel Anderson -- 9. Money Makes the World Go 'Round- and Other Interesting Effects on Affect, Consumption, Goal Pursuit, and Generosity / Kathleen Vohs -- 10. Health Marketing: Understanding Consumer Response to Risk and Remedy Messages / Lisa E Bolton -- 11. Understanding the Role of Co-Creation in Fantasy and Fun / Andrew Baker -- 12. What Drives Word of Mouth: A Multi-Disciplinary Perspective / Peeter W. J. Verlegh -- 13. New Insights in Consumer Point-of-Purchase Decision Making / Ryan Hamilton -- 14. Temporal Consumption: How Time Influences our Memories of the Past, our Enjoyment of the Present, and our Preference for the Future / Lief Nelson -- 15. The Multiple Routes of Affective Influences on Consumer Behavior / Jiewen Hong -- 16. Understanding Collaboration and Collective Production: New Insights on Consumer Co-Production / Ashlee Humphreys -- 17. Commercial Mythology and the Global Organization of Consumption / Eric Arnould -- 18. Consumption, Health, and Consumer Wellbeing / Jason Riis -- 19. Consumption over Time: Predictions of Future Use and Value / Anastasiya Pocheptsova -- 20. Categories in Context / Kristin Diehl -- 21. Is Beauty Only Screen Deep? Perceptions of Avatars in Computer-Mediated Environments / Natalie T. Wood -- 22. Erroneous Lay Theories of Future Affect: Processes and Consequences / Cecile Cho -- 23. Consumer Motivation: Identifying Factors that Increase Goal Adherence / Minjung Koo -- 24. Sex and Consumption: Empirical and Theoretical Advances / Darren Dahl -- 25. Mindset-Dependent Consumer Decision Making / Michal Maimaran -- 26. Bridging the Gap between Behavioral and Humanistic Perspectives to Improve Consumer Welfare: A Focus on Communication of Prescription Drug Information / David Brinberg -- 27. Social Contagion Effects in Marketing / Suresh Ramanathan -- 28. Feeling Mixed? Emerging Perspectives on Mixed Emotions and Consumer Responses / A. Peter McGraw -- 29. Health Communication and Consumer Action: Promise and Pitfalls / Christine Moorman -- 30. Attraction and Compromise Effects Revisited: The Role of Attribute Characteristics and Representation in Context Effects / Selin A Malkoc -- 31. Breaking Behavior Repetition: New Insights on the Role of Habits and Intentions / Pierre Chandon -- 32. Deal or no Deal? The Neural Basis of Decision Utility and Loss Aversion During Consumer Decision-Making / Hilke Plassmann -- 33. On the Metacognition of Emotions: What I Think about How I Feel / Aparna A. Labroo -- 34. Indulgence and Guilt: Evaluating the Boundaries of Consumers' Guilt-Management Strategies / Patti Williams -- 35. Consumer Response to Aesthetic Aspects of Product Design: 1-, 2-, and 3-Dimensional Perspectives / Wes Hutchinson -- 36. Entertainment-Education: Dramatic Vehicles and Health Education / Barbara Stern -- 37. To Breakup or Make Up? The Psychology of Consumer Forgiveness / Cassie Mogilner -- 38. Ownership: How Thought, Effort, Emotion, and Memory Influence the Desirability of Possessions / Carey Morewedge -- 39. Subjective Time and Decisions: The Role of Perception and Experience of Time in Consumer Decision Making / Selin A Malkoc -- 40. Influences on Spending: Mental Accounts and Self-Control / Karen Stilley -- 41. The Ties That Bind: Transnational Families, Transnational Consumption / Mary C Gilly -- 42. Alternative Perspectives on Consumer Judgment and Choice / Itamar Simonson -- 43. What's Your Motivation? Affective and Cognitive Processes that Motivate Behavior and Choices / Kelly Goldsmith -- 44. There is a Time and Place and a Person to Vote for: Issues in Political Persuasion / Akshay Rao -- 45. From Tools to Theories: How Different Methodologies May Impact Theory Development in Brand Relationship Research / Christie Nordhielm -- 46. The Social Nature of Consumer Behavior / Debora Viana Thompson -- 47. Consuming Uncertainty: Feelings, Expectations, and Wishful Thinking in Consumer Choice and Experience / Eduardo B Andrade -- 48. Doing Family: The Temporal and Spatial Structuring of Family Consumption / Linda Price -- 49. The Role of Power In Consumer Behavior: New Perspectives and Insights / Derek D Rucker -- 50. How Stock Prices Influence Investment Behavior / Susan Jung Grant --

51. Considering the Alternatives: Cognitive Mechanisms Underlying Choice Processes / Karim Kassam -- 52. Real Consumers Have Curves: The Effects of Body Esteem and Weight on Consumer Responses to Marketing Stimuli / Elizabeth Gelfand Miller -- 53. Exploring The Evolving Terrain of Consumer-Generated Brand Content / Susan Fournier -- 54. Politics and Consumption / Yesim Ozalp -- 55. The Role of Cognitive Processes in Overcoming Self-Control Failures / Sabrina Bruyneel -- 56. What Do You Think: The Role of Others' Opinions in the Marketplace / Rohini Ahluwalia -- 57. Homo Consumicus: Emerging Research in Evolutionary Consumer Behavior / Nicole L. Mead -- 58. Advances in Regulatory Focus and Regulatory Fit Theory: Effects on Consumer Search, Consumer Satisfaction, and Self-Control / Michel Tuan Pham -- 59. Advances in Judgmental and Inferential Heuristics / Xianchi Dai -- 60. The Best Offense is a Good Defense: Consumers' Defense-Motivated Strategies and their Effects on Memory, Choice, Preferences and Tastes / Martin Zemborain -- 61. Truth or Consequences: The Ups and Downs of Perspective-Taking on the Accuracy of Predictions / Katherine Burson -- 62. Resolving Dilemmas Posed by Personal Sacrifices: Facilitators and Hindrances to Charitable Giving / Sergio Carvalho -- 63. Dazed and Confused by Choice: Antecedents and Consequences of Consumers' Desire for Choice Freedom / Simona Botti -- 64. "Do Unto Others.": The Influence of Others on Perceptions of Price (Un)Fairness / A. Peter McGraw -- 65. Having vs. Doing: Materialism, Experientialism, and the Experience of Materiality / Michelle F. Weinberger -- 66. Should Marketers Use Price Partitioning or Total Prices? / Silke Bambauer -- 67. The Influence of Culture on Responses to the Globe Dimension of Performance Orientation in Advertising Messages - Results from the U.S., Germany, France, Spain, and Thailand / Sandra Diehl -- 68. Unsuccessful Purchase Experiences and Future Consumer Decisions: Effects of Initial Goal Setting Processes and Counterfactual Thoughts / June-Hee Na -- 69. Effect of Goal Salience and Goal Conflict on Typicality: The Case of "Health Food" / Hiba El Dahr -- 70. Verticalization: The Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry / Hanna Schramm-Klein -- 71. The Influence of In-Store Experiential Events on Shopping Value Perceptions and Shopping Behavior / Sean Sands -- 72. Consuming $30-a-Pound Cheese: The Role of the Retail Cheesemonger as CICERONE / Scott D. Roberts -- 73. Drunk and (Dis) Orderly: The Role of Alcohol in Supporting Liminality / Emma N. Banister -- 74. A Qualitative Approach for Conceptualizing Consumer Decision-Making in Online Auctions / Mengkuan Lai -- 75. To Start Being.The Anticipation of a Social Role Through Consumption in Life Transition: The Case of the First-Time Pregnancy / Elodie Sevin -- 76. Exploring Consumer Fanaticism: Extraordinary Devotion in the Consumption Context / Emily Chung -- 77. Are McNoodles and McDonald's Kinship Connected? Effects of Linguistic Information on Consumers' Categorization of New Products / Dengfeng Yan -- 78. Time Pressure and the Compromise and Attraction Effects in Choice / Chien-Huang Lin -- 79. How Argument Structure Biases Acceptance of Advertising Claims: Explaining Deviations from Logical Reasoning in Terms of Subjective Probabilities / Charles S Areni -- 80. How Brands Enchant: Insights from Observing Community Driven Brand Creation / Johann Fuller -- 81. Relationship Glue: Customers and Marketers Co-Creating a Purchase Experience / Edwin Rajah -- 82. Cultural Syncretism and Ramadan Observance: Consumer Research Visits Islam / Mourad Touzani -- 83. Place Attachment: The Social Dimensions of the Retail Environment and the Need for Further Exploration / Micael-Lee Johnstone -- 84. The Mediating Role of Consumer Conformity in E-compulsive Buying / Yun Jung Lee -- 85. Fashion and the College Transition: Liminality, Play, and the Structuring Power of the Habitus / Mark A Rademacher -- 86. Heard but Not Seen: A Teenage Centric Approach to Music Consumption Research / Peter Nuttall -- 87. On the Role of Materialism in the Relationship Between Death Anxiety and Quality of Life / Bertrand Urien -- 88. Factors Influencing Consumers' Evaluation and Adoption Intention of Really-New Products or Services: Prior Knowledge, Innovativeness and Timing of Product Evaluation / Qing Wang -- 89. "Set the table": Women Communicating Status at Home / Katherine Sredl -- 90. Peeps, Beemers and Scooby-doos: Exploring Community Value amongst Scottish Car Cruisers / Paul Hewer -- 91. Driven by Devotion-How Consumers Interact with their Objects of Devotion / Elisabeth A. Pichler -- 92. Skin Lightening and Beauty in Four Asian Cultures / Eric P. H. Li -- 93. Keeping it in the Family: How Teenagers Use Music to Bond, Build Bridges and Seek Autonomy / Peter Nuttall -- 94. The Effects of Trust Dimensions on Relationship Commitment: The Relative Efficacy and Effect Symmetry / Dong-Jin Lee -- 95. Consumers Faced with Telephone Selling: Metacognition, Resistance and Strategies / Dominique Roux -- 96. The Relationships Between Dissatisfaction, Complaints and Subsequent Behavior in Electronic Marketplace / Anne-Francoise Audrain-Pontevia -- 97. The "Dark Side" of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions / David M. Woisetschlager -- 98. The Entropy of Symbolic Consumption: Demand Side Market Failure and the Counterproposals / Soonkwan Hong -- 99. Who Uses Stereotypes Against Saleswomen? Femininity as Self-Schema and Biases in Trust Judgment / Eun-Ju Lee -- 100. Satisfied Customers' Love toward Retailers: A Cross-Product Exploration / Hye-Young Kim --

101. Customer Emotion Management and Symmetrical Emotional Exchange in (Extended) Service Encounters / Gulnur Tumbat -- 102. The Effects of Service Quality Dimentsions on Customer Satisfaction Across Different Service Types: Alternative Differentiation As a Moderator / Nai-Hwa Lien -- 103. An Empirical Comparison of Ambushing and Sponsorship Effects: The Case of 2006 FIFA World Cup Germany / Manuel Michaelis -- 104. Profiling the Brand Personality of Specific Brands / Annie Peng Cui -- 105. Taking Control: An Integrated Model of Dispositional Self-Control and Measure / Danit Ein-Gar -- 106. "I Can Do It!" Consumer Coping and Poverty / Kathy Hamilton -- 107. Examining Non-Medical Service Needs of Women Living with HIV /AIDS / Yelena Tsarenko -- 108. A Comparison of Advertising, Social, and Cognitive Predictors of Overeating Behavior / Brian R. Kinard -- 109. Hard-Core Members' of Consumption-Oriented Subcultures Enactment of Identity: The Sacred Consumption of Two Subcultures / Tandy D. Chalmers -- 110. Musical Effects: Glocal Identities and Consumer Activism / E. Tacli Yazicioglu -- 111. The Antecedents of the Consumer Complaining Behavior (CCB) / Daniel von der Heyde Fernandes -- 112. Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates / Douglas R. Ewing -- 113. Visual Velocity: Content Font Effects and Incidental Online Ad Exposure / Francesca Baraggioli -- 114. Balance and Word-of-Mouth Communication: A Signed Digraph Analysis of Consumers' Cognitive Networks / Andrea Wojnicki -- 115. How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement As Signals of Quality? / Jie Feng -- 116. For Those about to Rock: A New Understanding of Adolescent Music Consumption / Peter Nuttall -- 117. Too Old to Choose? The Effects of Age and Age Related Constructs on Consumer Decision Making / Heiner Evanschitzky -- 118. Dynamic Pricing on the Internet: A Price Framing Approach / Fei Lee -- 119. The Effects of Contextual Prices on Consumers' Price Evaluation: A Test of Alternative Reference Price Models / Kwanho Suk -- 120. The Impact of Price Sequences on Preference and Choice / Eric Dolansky -- 121. Culture Matters: The Impract of Power-Distance Belief on Consumers' Impulsive Buying Tendency / Yinlong Zhang -- 122. The Effect of Self-Construal on Impulsive Consumption / Yinlong Zhang -- 123. Promotion Matching: The Role of Promotion Type and Self-Construal on Purchase Intentions / Karen Page Winterich -- 124. A Social Approach to Voter Vengeance / Nada Nasr Bechwati -- 125. Anti-Consumers in Action: Coping with the Challenges and Consequences of 'drinking Sensibly' / Maria G. Piacentini -- 126. All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing / Chun-Tuan Chang -- 127. Avoiding the Debt Trap: How Attributional Retraining Can Influence Consumers' Perceived Control Over and Behavioural Intentions Towards Debt / Kelley Main -- 128. NUKI Emotion Measurement Instrument: Development of a Non-Verbal Self-Report Emotion Measurement Instrument for Children / Joelle Vanhamme -- 129. The Short Term Stability of Response Styles / Bert Weijters -- 130. Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making / Blair Kidwell -- 131. Measurement Invariance Assessment in Cross-National Marketing Research: A Status Quo Analysis of its Application / Yi He -- 132. Background Goals in the Foreground: The Overriding Effect of Nonconscious Goals on Consumer Choice / Hae Joo Kim -- 133. Is Failure a Blessing or a Curse? Behavioral Goal Violation, Cognitive Dissonance and Consumer Welfare / Berna Devezer -- 134. Decomposition Model of the Total Store Purchase and Its Application / Songting Dong -- 135. Tracing Cognitive Processes at the Point of Sale: New Developments and a Comparison of Methods / Oliver B. Buttner -- 136. Evaluations of Bilingual Product Descriptions on Boxes / Mahesh Gopinath -- 137. Exploratory Behavior: A Portuguese and British Study / Ana Maria Soares -- 138. Cross-cultural Differences in Delight / Ana Valenzuela -- 139. Cultural Differences in Brand Extension Evaluations: The Moderating Role of Functional and Prestige Brand Concepts / Alokparna Basu Monga -- 140. Food Shopping in Urban China in 1996 and 2006: Homogenization and Stratification / Ann Veeck -- 141. Guiltless Gluttony: The Asymmetric Effect of Size Labels On Size Perceptions and Consumption / Aradhna Krishna -- 142. Conspicuous Consumption: A Preliminary Report of Scale Development and Validation / Etta Y. I. Chen -- 143. Assessing the Consumer Perceived Value Scale / Gianfranco Walsh -- 144. When Uncertainty Brings Pleasure: The Role of Outcome Imageability and Mental Imagery / Cheng Qiu -- 145. Situation-Based Shifts in Consumer Benefit Salience: The Joint Role of Affect and Cognition / Sonja Wendel -- 146. The Affective-Cognitive Model of Stimulus-Based Affect: Individual Differences in Response to the Vividness of Product Descriptions / David J. Moore -- 147. The Effect of Weather on Consumer Spending / Kyle B. Murray -- 148. Mood Influence on the Valuation of Multiple Gains and Losses / Dorothea Schaffner -- 149. The Effect of Primed Reference Points on the Shape of Attribute-Value Functions, Attribute Importance, and Choice / Koert van Ittersum -- 150. Driving the Extra Mile: The Interplay between Psychophysics and Loss Aversion in Determining Consumer Search Intensity / Ritesh Saini --

151. The Endowment Effect and Its Reversal: Examining Possession Loss Aversion and Focus of Attention / Mauricio Palmeira -- 152. Bipolar Scales Mask Loss Aversion / A. Peter McGraw -- 153. The Hungry Ghost Dinner and Auction: Real-World Auction, Other-World Meanings / Siok Kuan Tambyah -- 154. Triggers of Extraordinary Experiences Within A Sub-cultural Consumption Event / Jeffrey Allen -- 155. Procedural Priming and Consumer Judgments: Effects on the Impact of Positively and Negatively Valenced Information / Hao Shen -- 156. Left-Right, Left-Right: The Effects of Digit-Direction On Eye Movement Bias and Price Encoding Strategy / Keith S Coulter -- 157. The Effect of Communication Norms on Interpretations of Meaningless Information / Alison Jing Xu -- 158. Sunk Cost Effects in Consumer Decisions: Role of Anticipated Regret / Junsik Kwak -- 159. The Perceived Value of Time in a Transaction / Yu-Tse Lin -- 160. The Mental Accounting of Gift Card versus Cash Gift Funds / Rebecca White -- 161. The Tri-Mediation Model of Persuasion: Incorporating Negative Advertising Appeals / Keith S Coulter -- 162. Permission to be Prejudiced: Legitimacy Credits in the Evaluation of Advertisements with Black and White Models / Beomjoon Choi -- 163. The Role of Product Category Familiarity in Self-Referent Advertising / Claudiu Dimofte -- 164. The Impact of Narrative Immersion and Perceived Self-Character Similarity on Evaluations of Product Placements / Namita Bhatnagar -- 165. Anti-consumption: Now on Sale / Ahir Gopaldas -- 166. A Qualitative Study of Mother-Adolescent Daughter-Vicarious Role Model Consumption Interactions / Yossi Gavish -- 167. Intergenerational Influence in Consumer Deal Proneness / Robert M. Schindler -- 168. Not Me or Not Them?: The Role of Culture in Discrepant Effects of Health Communication on Self and Others / Sukki Yoon -- 169. When the Loss of Free Will Can Be Costly: A Novel Approach to an Anti-Smoking Campaign / Aditi Grover -- 170. Reward or Punish: Willingness to Pay for Ethically-Produced Goods / Remi Trudel -- 171. The Influence of the Online Decision Environment Characteristics on Consumer Selective Information Processing and Choice / Ying Jiang -- 172. The Impact of Online Information on the Purchase of Certified Used Cars / Vandana Ramachandran -- 173. The Multiple Source Effect of Online Consumer Reviews on Brand Evaluations: Test of the Risk Diversification Hypothesis / Do-Hyung Park -- 174. Time versus Money: Differential Use of Heuristics / Ashwani Monga -- 175. Achieving the Compromise Effect with Missing Attribute Information: Introducing Shadow Options / Kunter Gunasti -- 176. Would Perceived Unfairness Lead to Regret? / Felix Tang -- 177. Big Raccoons and Small Giraffes: Anchoring in Sequential Judgments / Daniel Mochon -- 178. If I Want You to Like Me, Should I Be Like You or Unlike You? The Effect of Prior Positive Interaction with a Group on Conformity and Distinctiveness in Consumer Decision-Making / Veronika Papyrina -- 179. A Psychophysiological Perspective of the Stress-buffering and Persuasive Impact of Positive Communication Style / Zhenfeng Ma -- 180. The Evolution of New Product Rumors in Online Consumer Communities: Social Identity or Social Impact? / Scott A. Thompson -- 181. A Life Course Perspective of Family Meals Via the Life Grid Method / Robert Harrison -- 182. Cognitive Load, Need for Closure, and Socially Desirable Responding: Cognitively Constrained versus Motivated Response Biases in Cross-Cultural Consumer Research / Ashok K. Lalwani -- 183. Construction of Country-Specific, Yet Internationally Comparable Short Form Marketing Scales / Martijn G. de Jong -- 184. A Test of the Validity of Hofstede's Cultural Framework / Jeffrey Blodgett -- 185. To Have and to Hold? Implications of Disposition Tendencies for Consumer Research / Rebecca W. Naylor -- 186. The Role of Uniqueness Motivations in Social Comparison Processes / Caglar Irmak -- 187. The Effects of Product Quality and the Perceived Structural Relation Between Functions on the Value Inference of Convergence Products / Sara Kim -- 188. Let it Rock: The Effects of Brand Name Placement in Songs on Attitudes toward the Artist and the Brand / Bruno Kocher -- 189. A Friend and /or A Foe?: Exploring Activeness of Objects in Consumption / Olga Kravets -- 190. Tinsel, Trimmings, and Tensions: Consumer Negotiations of a Focal Christmas Artifact / Cele C. Otnes -- 191. Protecting the Portals of Home / Karen V Fernandez -- 192. The "Shaken Self": Product Choice as a Means of Restoring Self-View Confidence / Leilei Gao -- 193. Flattery and Persuasion: A Dual Attitudes Perspective / Elaine Chan -- 194. The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing / Chun-Tuan Chang -- 195. The Role of Mortality Salience in Consumer Persuasion / Javier Horcajo -- 196. The Impact of Goal Framing on the Choose-Reject Discrepancy / Parthasarathy Krishnamurthy -- 197. When Regulatory Fit Does Not 'Feel Right': The Inhibiting Effect of Contextually Dominant Decision Strategies / Mehdi Mourali -- 198. When Do Consumers Prefer More Choice? Moderating Effects of Regulatory Focus / H. Onur Bodur -- 199. Bystanders Don't Just Stand By: The Influence of Social Presence on Service Experience / Yi He -- 200. Proximity to or Progress toward Receiving a Telephone Service? An Experimental Investigation of Customer Reactions to Features of Telephone Auditory Messages / Liad Weiss --

201. The Value of Human Warmth: Social Presence Cues and Computer-Mediated Communications / Ji Hee Song -- 202. The Influence of Art Infusion on the Perception and Evaluation of Consumer Products / Henrik Hagtvedt -- 203. Persuasion Pleasure and Selling Stress: The Role of Non-Verbal Communication in Consumer Influence Settings / Bob M Fennis -- 204. Effect of Delay on Perceptions of Bargaining Outcomes: Moderating Role of Persuasion Knowledge / Shweta Oza -- 205. Inferences of Interpersonal Preference Similarity Based on Unrelated Product Categories / Valeria Noguti -- 206. "Size Counts": The Effect of Queue Length on Choice between Similar Restaurants / Ornit Raz -- 207. The Impact of Size of Self-Generated Consideration Set on Post-Choice Regret / Song Su -- 208. When Starbucks Meets Turkish Coffee: Cultural Imperialism and Islamism as 'Other' Discourses of Consumer Resistance / Elif Izberk-Bilgin -- 209. Cries from the Goblin Market: Consumer Narratives in the Marketplace / Shakeel Siddiqui -- 210. Contested Consumption in Everyday Life / Marius K. Luedicke -- 211. Choice with Inference is Different From Choice without Inference / Kunter Gunasti -- 212. Effects of Two Dimensions of Psychological Distance on Consumer Judgments / Kyeongheui Kim -- 213. Feast or Famine: How Expectations Polarize Judgments of Ambiguous Alternative Set Sizes / S. Adam Brasel -- 214. The Learning (and not) of Effort and Accuracy Tradeoffs / Jeffrey S Larson -- 215. The Global Brand's Meaning Melange: Seeking Home Abroad through Global Brands / Anders Bengtsson -- 216. Do Sales Promotions Necessarily Erode Brand Equity? Maybe Not / Joshy Joseph -- 217. The Effects of Centrality and Distinctiveness on the Usage of Co-promotions / Hurrem Yilmaz -- 218. Brand Visualization: Effects of 'Product Shape-Typeface Design' Congruence on Brand Perceptions and Price Expectations / Thomas Van Rompay -- 219. Remembering Words and Brands after a Perception of Discrepancy / Antonia Mantonakis -- 220. Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference / Nancy M. Puccinelli -- 221. The Impact of Language Code-Switching on Ad Claim Recall / Melissa Maier Bishop -- 222. Pick me, Pick me! An Extension of Theory Regarding Human Branding through Investigation of Editorial Fashion Models / Marie-Agnes Parmentier -- 223. The Branding of Next-Generation Products / Marco Bertini -- 224. Effectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands / Kalpesh Kaushik Desai -- 225. Whatever People Say I Am That's What I Am: Social Labeling as a Social Marketing Tool / Gert Cornelissen -- 226. How Self-View and Type of Processing Affect Context Effects Produced by Viewing Products on Various Display Table Surfaces / Rui Zhu -- 227. Temporal Response to Opportunities: A Look at the Last Name Effect / Kurt A. Carlson -- 228. Self-Construal and Temporal Distance / Gerri Spassova -- 229. Sneaky Small Sins Flying Under the Radar: Package Sizes and Consumption Self-Regulation / Rita Coelho do Vale -- 230. Self-Medication versus Pure Pleasure Seeking Compulsive Consumption / Xiuping Li -- 231. Is High-Caloric Food Consumption an Addictive Behavior in Our Modern World of Plenty? A Test of the Relationship between Inhibitory Performance in a Neuropsychological Positive- Emotion Shifting Task and Everyday Snacking Behavior in Non-Obese Adult Women / Ji Lu -- 232. Exploring Needs, Desires, and Hopes: A Study of Impoverished Migrant Consumers / Berna Tari -- 233. We Happy Few: Redefining Community in Marketing / Aubrey Fowler III -- 234. The Relationship between Online Brand Community Participation and Consciousness of Kind, Moral Responsibility, and Shared Rituals and Traditions / Vivek Madupu -- 235. Responding to Ethical and Competence Failures / Sekar Raju -- 236. Making Probability Judgments of Future Product Failures: Packing versus Unpacking the Problem / Dipayan Biswas -- 237. Consumers' Evaluation After a Service Encounter: The Effects of the Actions of Company Unrelated Party / Jessica Y. Y. Kwong -- 238. It is not Whether You Win or Lose, But How You Play the Game: The Role of Memory in How Consumers Feel After Lying / Christina Anthony -- 239. The Role of Creative Cognitions on Consumer Feature Reliance / Huifang Mao -- 240. A ReExamination of Post-Experience Advertising Effects: The Moderating Role of Accuracy Motivation / Kunter Gunasti -- 241. Protection of Prior Learning in Complex Consumer Learning Environments / Juliano Laran -- 242. The Effects of Outcome versus Process-Oriented Thinking on Decision Difficulty / Debora Thompson -- 243. The Persistence of Fictional Character Images beyond the Program and their Use in Celebrity Endorsement: Experimental Results from a Media Context Perspective / Anja Spilski -- 244. Evaluation of Brand Alliances: Product Fit and the Moderating Role of Brand Concept Consistency / Even Johan Lanseng -- 245. Need for Closure and Media Use and Preference of Young Adults / Iris Vermeir -- 246. When I Grow Up: The Moderating Role of Aspiration in Intergenerational Code-switching / Sangwon Lee -- 247. "Cross Border Shopping: Family Narratives" / Raquel Castano -- 248. "Disney Dreams in China" / Eric Li -- 249. "Hoarding Behavior & Attachment to Material Possessions" / Tresa Ponner -- 250. "Stay-at-Home Dads Unite: Coping with Stigma and Isolation" / Gokcen Coskuner-Balli --

251. "Living a Theme" / A. Fuat Firat -- 252. "Consumer Innovation in Online Computer Tuning Communities" / Johannes Gebauer -- 253. "Luxury Value Pyramid: What are the Dimensions of Luxury" / Junko Kimura -- 254. "Body and Appearance Perceptions of Latino Youth" / Samuel Doss -- 255. "The Responsibility of Respect in the Marketplace: Opening Doors for Community" / Carolyn Costley -- 256. Introduction to Structural Equations Models and Lisrel.Full Text Available / 257. Defining and Exploring Exorbitant Buying Behavior.Full Text Available -- 258. Philosophy and Consumption: Discussions on Trust and Brands.Full Text Available / 259. Internet Tracking and Clickstream Data: Methodological Issues.Full Text Available -- 260. Conducting Consumer Research in India and China: Issues, Challenges and New Directions.Full Text Available / 261. Interrogating Fashion: Fashion Cultures and Fashion Discourses.Full Text Available -- 262. If Only I Switched Instead: Exploring the Consequence of Regret & Consumer Brand Switching Behaviors / My Bui -- 263. The Effect of Surplus Avoidance on Completing a Goal in Loyalty Program / Jessica Y. Y. Kwong -- 264. On the Compatibility of Orientation, Task and Preference: The Role of Brand Information / Jingjing Ma -- 265. The "Sticky Choice" Bias in Sequential Decision-Making / Aaron Brough -- 266. Fantasizing About Winning: Motivational and Cognitive Determinants of Narrative Transportation / Brent McFerran -- 267. Friend and Foe? The paradoxical Dynamics of Intergroup Conflict in a Cooperative / Katherine Loveland -- 268. The Role of Congruence Theory in Consumer Response to Business-to-Consumer Gift Giving / Atul Kulkarni -- 269. Luxury Versus Humor: Contrasting the Use of Art in Advertising / Henrik Hagtvedt -- 270. Social Identity Threat and Consumer Preferences: The Role of Self-Protection / Katherine White -- 271. I Know a "Guy": The Consequences of Using Social Capital to Facilitate Consumption Experiences / Bryan Johnson -- 272. Making Choices Depletes the Self's Resources and Impairs Subsequent Self-Regulation / Noelle M. Nelson -- 273. Developing a New Measure of Materialism / Eda Gurel Atay -- 274. End of Life Decision Making: Examining Factors that Lead to Planning / Elyria Kemp -- 275. The Moderate Effect of Customer's Brand Awareness on Attitude Change of a Well-Known Brand / Jinsong Huang -- 276. More Than Meets the Eye: The Influence of Implicit versus Explicit Self-Esteem on Materialism / Ji Kyung Park -- 277. The Effect of Regulatory Focus on the Anchoring Bias / Shenghui Zhao -- 278. Getting Begets Wanting: A New Theory about Long-term Changes in Strength of Motivation / Kathleen D. Vohs -- 279. Remembering What Was New: The Role of Stimlus Novelty in Retrospective Evaluation of Experiences / Rajesh Bhargave -- 280. Sources of Brand Personality: A Survey of Ten Brands / Natalia Maehle -- 281. Transferring Meaning from Cultural Entities to Brands / Margaret C. Campbell -- 282. The Everyday Practices Surrounding Young People's Food Consumption / Pepukayi David Chitakunye -- 283. Toward a Better Understanding of the Effects of Customer Education on Usage Behavior and Satisfaction / Benoit Aubert -- 284. Cause Related Marketing: Improving People Willingness to Donate by Selling Them a Product / Ilaria Baghi -- 285. Who Has Mixed Feelings About Consumption? Self-Monitoring and the Antecedents of Attitude Ambivalence / Sandor Czellar -- 286. The Dynamic Nature of Customers' Criteria for Assessing Customer Value: A Longitudinal Investigation / Jeroen Bleijerveld -- 287. The Incremental Utility of Adding New Functionalities to Products: The Role of Goal Congruence and Perceived Brand Quality / Tripat Gill -- 288. Developing a Better Understanding of Co-Creation: Consumers' Motivations to Create and the Underlying Processes / C. Page Moreau -- 289. Formation of Consideration Set and Consumer Decision-Making Process under Brand Extension Signal / Yi Zhang -- 290. Effects of Spatial Location of Price Information on Consumers' Perception of Prices and Products / Rajneesh Suri -- 291. Information Sort and Consumers' Evaluation of Prices / Rajneesh Suri -- 292. Discounting Pleasure? Lay Intuitions about the Value of Deferred Hedonic Experience / Elaine Chan -- 293. The Single Consumer: Avoiding Tradition and Extending the Self / Angeline G. Close -- 294. "Effort-as-Information": The Impact of Decision-Related Effort on Subsequent Evaluation and Price Judgment / Jungkeun Kim -- 295. Commodifying the Self: Online Social Networking Profiles as Brand Communities / Lucy Atkinson -- 296. Fairness in Consumer Markets: Price Expectation, Cost Saliency, and Competition / Mark Ratchford -- 297. The Antecedents of Image Transfer-An Empirical Study of Event Sponsorship / Lee Zhang -- 298. Avatar and Extended Self in Online Gaming / Jeff Wang -- 299. The Role of Commitment on the Customer Benefits-Loyalty Relationship in the Service Context / Won-Moo Hur -- 300. The Velocity of Time: Primacy and Recency Effects on Time Perception / Doreen Kum --

301. A Meta-Analysis of the Moderation Effect of Regulatory Focus / Ahmad Daryanto -- 302. Development of an Instrument for Measuring Consumers' Perception of Atmosphere / Morten Heide -- 303. The Impact of Regulatory Focus on the Effect of Two-sided Advertising / Arnd Florack -- 304. Negative Emotions as Motivators of Consumption / Harish Kapoor -- 305. Narrative Transportation in Concept Tests for Really New Products: Are All Protagonists Equally Convincing? / Ellis A. van den Hende -- 306. Transforming Self and by Extension Society. An Exploration of Activism Against Consumerism / Simona Romani -- 307. When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials / Joseph Lajos -- 308. Being Hedonic and Becoming Prudent / Camille S. Johnson -- 309. Nice Guys Finish First: An Examination Customer-First Strategies on Consumer Attitudes and Loyalty / Rishtee Kumar -- 310. Leapfrogging over the Joneses: Can Wealth Redistribution Reduce Conspicuous Consumption by Relatively Worse-Off Consumers? / Nailya Ordabayeva -- 311. 'When the Chips are Down': The Relation between Stress, Social Support, and Food Product Attitudes / Claartje L. ter Hoeven -- 312. Who's Got the Power? A Social Power Perspective on Teen Purchase Influences / Kendall Goodrich -- 313. Exploring the Role of Shopping Efficacy on Customer Satisfaction and Behavioral Intentions / Eda Gurel Atay -- 314. Nature and Function of Scripts in the Evaluation of Service Experiences / Mark P Healey -- 315. The Effect of Promotion Framing on the Evaluation of Price Bundling / Nai-Chi Yeh -- 316. Examining Advertising Practitioners' Ethical Considerations and its Implications for Consumer Welfare / Linda Tuncay -- 317. The Activation-Striving Model: When Will the Same Prime Lead to Goal Activation and When Will It Lead to Trait Activation? / Aner Sela -- 318. Is the Internet a New Eldorado for Counterfeits? / Bruno Kocher -- 319. International Festivals: Reverse Acculturation or the Peddling of Ethnicity / L. Wakiuru Wamwara-Mbugua -- 320. Language Domain Effects on Bilingual Advertising / Ryall Carroll -- 321. The Morphing Self: Changing Self-Concept as a Response to Threats / Christian Schmid -- 322. A Bibliographic Survey of Experiential Consumption Research / Johnny Chen -- 323. When Images and Words don't Agree, Images Win: the Shielding Effect of Imagination on Attitude Change / Massimiliano Ostinelli -- 324. Accessibility and Availability: The Role of Prior Preferences in Judgment Formation / Maria Kratcholova -- 325. Perhaps it Would be Better if Materialistic Birds of a Feather Did Not Shop Together: Materialism, Accountability, and Luxury Brand Consumption Experiences / Dan Freeman -- 326. Much Ado about Nothing: Avoiding Products Because of the Negative Impressions They Never Create / Laurence Ashworth -- 327. Assessing Consumer Reaction to New Product Ideas: Does it Matter Where You Live and How Old You Are? / Jing Wang -- 328. Power and Donation: Does Perceived Power Decrease or Increase Charitable Contribution? / Xianchi Dai -- 329. Do All-or-Nothing Reference Points Support Regular Savings? / Caezilia Loibl -- 330. Culture, Social Comparison and Responses to Advertising / Theresa A. Wajda -- 331. The Effect of Brand Personality on Evaluations of Utilitarian Product Benefits / Adrian Peretz -- 332. "Want to watch? You've got to pay": The Link between Intrusiveness and Outcomes Typifying the Customer-Firm Relationship / Marco Lalos -- 333. From Luxury to Populence: Inconspicuous Consumption as Described by Female Consumers / Elad Granot -- 334. The Surprising Influencers: How the Inferred Attributes of Observed Consumers Shape Observer Consumers' Buying Intentions / Edith Shalev -- 335. How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments / Sandor Czellar -- 336. Impact of Value Aspirations, Age, and Gender on Television Viewing Connectedness among Preteens and Teens / David S. Bickham -- 337. The Use of Humor in Promoting Healthy Eating and Better Communication in Parent-Child Dyads and the Moderating Role of Attachment: A Web-Related Intervention / Aida Faber -- 338. Effect of Country-of-Targeting on Product Evaluations / Mahesh Gopinath -- 339. Anticipating Consumption: The Impact of Expectations on Decision-Making for Healthy Products / Diane M. Phillips -- 340. Consider the Consequences: The Effect of Consequence Information on Consumer Choice of Snack Foods / Andrew Wilson -- 341. How Media and Advertising Jointly Affect Ad Effectiveness / Jing Wang -- 342. How Embarrassing: An Examination of the Sources of Consumer Embarrassment and the Role of Self-Awareness / Rishtee Kumar -- 343. Product Failure and Warranty Purchase: Their Effects on Target-Specific Emotions and Attitude toward the Brand / Kiran Karande -- 344. The Impact of Brand Relatedness on Negative Spillover Effects in Brand Portfolios / Jing Lei -- 345. Self and Social Signaling Explanations for Consumption of CSR-Associated Products / Aronte Bennett -- 346. Consumers' Elaboration of Really-New-Product Messages / David Alexander -- 347. The Cross-Cultural Effect of Trust on Subjective Well-Being / Dante Pirouz -- 348. The Subjective Well-Being of Buying: A Grounded Theory Analysis of Habitual Acts of Consumption / Dante Pirouz -- 349. Consumers' Reactions to Acquisitions of Socially Responsible Companies / Eleni Zoi Papavasileiou -- 350. MySimon Sez: Reducing Negative Consequences of Missed Sales via Online Shopping Agents / Demetra Andrews --

351. A Psychophysical Approach to Assessment of Relationship between Vehicle Color and Purchase Price / Keiko I Powers -- 352. Airing Dirty Laundry in the Public Square: An Examination of Public Complaining and the Mitigating Effects of Branding / Andrew Wilson -- 353. Two Designer Skill Sets: Perspective Taking and Creativity / Jaewoo Joo -- 354. The Robin Hoods of the Information Age: The Differential Effects of Financial and Time Expenditures on Sharing / Yuliya Komarova -- 355. A Three-Factor Model of Consumer Preference for Self-Designed Products / Xiaoyan Deng -- 356. When Social Influences Have Far Reaching Implications / Monica Popa -- 357. You and Us: Causal Effects of Language Use on Consumers' Perceptions of Brands / Aner Sela -- 358. Investigating the Motivational Processes Underlying Bicultural Consumer Response to Cultural Product Cues / Alexandra Aguirre-Rodriguez -- 359. Country-of-Origin Effects on Consumers' Attributions and Word-of-Mouth Communications about Services / Kachat Andrew Wong -- 360. Role of Incongruity and 'Aha' Effect in Positive Affect Experienced from Visual Metaphors / Praggyan Mohanty -- 361. The "Kick Him While He's Down" Effect: Consumers' Responses to Unfortunate Leaders when Judging Corporate Crime / Morgan K. Ward -- 362. Examining the Effects of Narrators' Accents When Informational Programming Has Verbal and Visual Cues / Juliana Renovato -- 363. The Lifestyle Consumer Confidence Index: Detecting the Undercurrents and Dynamics of Consumer Confidence / Michael Merz -- 364. Parenting, Peer Influence, and Role Model on Compulsive Buying Tendencies of Early Adolescent Consumers / Chuanlan Liu -- 365. The Good, the Bad, and the Red: Does "Giving" through Buying Replace Direct Giving? / Aner Tal -- 366. Consumer Inferences about Hybrid Goods and Services from Pricing and Innovation / Nita Umashankar -- 367. Think Fast, Feel Good? Thought Speed Enhances Mood and Product Trial / Brittany Duff -- 368. It Tastes Better Conscious: The Role of Attention in Hedonic Consumption Experience / Aner Tal -- 369. The Sins of the Father Shall Be Visited Upon the Sons: The Effect of Corporate Parent Affiliation on Consumers' Perceptions of Corporate Societal Marketing / Andrew E. Wilson -- 370. Experts, Novices, and Non-consumption among Appalachian Trail Thru-hikers / Jon Littlefield.

There are no comments on this title.

to post a comment.

Powered by Koha