Image from Coce

Strategic management : text and cases / Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner.

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill Irwin, [2010]Copyright date: ©2010Edition: Fifth editionDescription: xxxii, 501. 377 variously numbered pages : illustrations (chiefly colour), colour maps ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0073530417
  • 9780073530413
Subject(s): DDC classification:
  • 658.4012 22
LOC classification:
  • HD30.28 .D4743 2010
Contents:
Text: -- Part One. Strategic Analysis -- 1. Strategic Management: Creating Competitive Advantages -- 2. Analyzing the External Environment of the Firm -- 3. Assessing the Internal Environment of the Firm -- 4. Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources -- Part Two. Strategic Formulation -- 5. Business-Level Strategy: Creating and Sustaining Competitive Advantages -- 6. Corporate-Level Strategy: Creating Value through Diversification -- 7. International Strategy: Creating Value in Global Markets -- 8. Entrepreneurial Strategy and Competitive Dynamics -- Part Three. Strategic Implementation -- 9. Strategic Control and Corporate Governance -- 10. Creating Effective Organizational Designs -- 11. Strategic Leadership: Creating a Learning Organization and an Ethical Organization -- 12. Managing Innovation and Fostering Corporate Entrepreneurship -- Part Four. Case Analysis -- 13. Analyzing Strategic Management Cases -- Cases: -- Robin Hood -- Edward Marshall Boehm, Inc -- The Skeleton in the Corporate Closet -- The Best-Laid Incentive Plans -- Growing for Broke -- Crown Cork and Seal in 1989 -- Automation Consulting Services -- Enron: On the -- Side of the Angels -- American Red Cross -- Unit ed. Way of America -- World Wrestling Entertainment -- Schoolhouse Lane Estates -- Qvc -- McDonald's -- Procter & Gamble -- Heineken -- Pixar -- Johnson & Johnson -- Samsung Electronics -- Lenovo's Purchase of IBM's PC Division -- The Casino Industry -- Mattel's Misfit Toys -- Apple Inc.: Taking a Bite Out of the Competition -- Jamba Juice -- China's Geely Automotive Holdings, Ltd.: Targeting the U.S. Market -- JetBlue Airlines: Will It Remain 'Blue'? -- Southwest Airlines: Does 'LUV' Last? -- Dippin' Dots Ice Cream -- Keurig Coffee -- Weight Watchers International Inc -- A Horror Show at the Cinemaplex? -- Build-A-Bear Workshop -- Reader's Digest: For Whom and for How MuchLonger? -- General Motors -- Nintendo's Wii -- One Ford: The Shape of Ford Motor Company to Come? -- American International Group and the Bonus Fiasco -- EBay: Expanding into Asia -- Ann Taylor: Survival in Specialty Retail -- Fresh -- Direct: Delivering the Goods?.
Tags from this library: No tags from this library for this title. Log in to add tags.

Includes bibliographical references and index.

Text: -- Part One. Strategic Analysis -- 1. Strategic Management: Creating Competitive Advantages -- 2. Analyzing the External Environment of the Firm -- 3. Assessing the Internal Environment of the Firm -- 4. Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources -- Part Two. Strategic Formulation -- 5. Business-Level Strategy: Creating and Sustaining Competitive Advantages -- 6. Corporate-Level Strategy: Creating Value through Diversification -- 7. International Strategy: Creating Value in Global Markets -- 8. Entrepreneurial Strategy and Competitive Dynamics -- Part Three. Strategic Implementation -- 9. Strategic Control and Corporate Governance -- 10. Creating Effective Organizational Designs -- 11. Strategic Leadership: Creating a Learning Organization and an Ethical Organization -- 12. Managing Innovation and Fostering Corporate Entrepreneurship -- Part Four. Case Analysis -- 13. Analyzing Strategic Management Cases -- Cases: -- Robin Hood -- Edward Marshall Boehm, Inc -- The Skeleton in the Corporate Closet -- The Best-Laid Incentive Plans -- Growing for Broke -- Crown Cork and Seal in 1989 -- Automation Consulting Services -- Enron: On the -- Side of the Angels -- American Red Cross -- Unit ed. Way of America -- World Wrestling Entertainment -- Schoolhouse Lane Estates -- Qvc -- McDonald's -- Procter & Gamble -- Heineken -- Pixar -- Johnson & Johnson -- Samsung Electronics -- Lenovo's Purchase of IBM's PC Division -- The Casino Industry -- Mattel's Misfit Toys -- Apple Inc.: Taking a Bite Out of the Competition -- Jamba Juice -- China's Geely Automotive Holdings, Ltd.: Targeting the U.S. Market -- JetBlue Airlines: Will It Remain 'Blue'? -- Southwest Airlines: Does 'LUV' Last? -- Dippin' Dots Ice Cream -- Keurig Coffee -- Weight Watchers International Inc -- A Horror Show at the Cinemaplex? -- Build-A-Bear Workshop -- Reader's Digest: For Whom and for How MuchLonger? -- General Motors -- Nintendo's Wii -- One Ford: The Shape of Ford Motor Company to Come? -- American International Group and the Bonus Fiasco -- EBay: Expanding into Asia -- Ann Taylor: Survival in Specialty Retail -- Fresh -- Direct: Delivering the Goods?.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha