Strategic management : text and cases /
Dess, Gregory G.
Strategic management : text and cases / Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner. - Fifth edition. - xxxii, 501. 377 variously numbered pages : illustrations (chiefly colour), colour maps ; 27 cm
Includes bibliographical references and index.
Text: -- Strategic Analysis -- Strategic Management: Creating Competitive Advantages -- Analyzing the External Environment of the Firm -- Assessing the Internal Environment of the Firm -- Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources -- Strategic Formulation -- Business-Level Strategy: Creating and Sustaining Competitive Advantages -- Corporate-Level Strategy: Creating Value through Diversification -- International Strategy: Creating Value in Global Markets -- Entrepreneurial Strategy and Competitive Dynamics -- Strategic Implementation -- Strategic Control and Corporate Governance -- Creating Effective Organizational Designs -- Strategic Leadership: Creating a Learning Organization and an Ethical Organization -- Managing Innovation and Fostering Corporate Entrepreneurship -- Case Analysis -- Analyzing Strategic Management Cases -- Cases: -- Robin Hood -- Edward Marshall Boehm, Inc -- The Skeleton in the Corporate Closet -- The Best-Laid Incentive Plans -- Growing for Broke -- Crown Cork and Seal in 1989 -- Automation Consulting Services -- Enron: On the -- Side of the Angels -- American Red Cross -- Way of America -- World Wrestling Entertainment -- Schoolhouse Lane Estates -- Qvc -- McDonald's -- Procter & Gamble -- Heineken -- Pixar -- Johnson & Johnson -- Samsung Electronics -- Lenovo's Purchase of IBM's PC Division -- The Casino Industry -- Mattel's Misfit Toys -- Apple Inc.: Taking a Bite Out of the Competition -- Jamba Juice -- China's Geely Automotive Holdings, Ltd.: Targeting the U.S. Market -- JetBlue Airlines: Will It Remain 'Blue'? -- Southwest Airlines: Does 'LUV' Last? -- Dippin' Dots Ice Cream -- Keurig Coffee -- Weight Watchers International Inc -- A Horror Show at the Cinemaplex? -- Build-A-Bear Workshop -- Reader's Digest: For Whom and for How MuchLonger? -- General Motors -- Nintendo's Wii -- One Ford: The Shape of Ford Motor Company to Come? -- American International Group and the Bonus Fiasco -- EBay: Expanding into Asia -- Ann Taylor: Survival in Specialty Retail -- Fresh -- Direct: Delivering the Goods?. Part One. 1. 2. 3. 4. Part Two. 5. 6. 7. 8. Part Three. 9. 10. 11. 12. Part Four. 13. Unit ed.
0073530417 9780073530413
2009028827
Strategic planning.
HD30.28 / .D4743 2010
658.4012
Strategic management : text and cases / Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner. - Fifth edition. - xxxii, 501. 377 variously numbered pages : illustrations (chiefly colour), colour maps ; 27 cm
Includes bibliographical references and index.
Text: -- Strategic Analysis -- Strategic Management: Creating Competitive Advantages -- Analyzing the External Environment of the Firm -- Assessing the Internal Environment of the Firm -- Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources -- Strategic Formulation -- Business-Level Strategy: Creating and Sustaining Competitive Advantages -- Corporate-Level Strategy: Creating Value through Diversification -- International Strategy: Creating Value in Global Markets -- Entrepreneurial Strategy and Competitive Dynamics -- Strategic Implementation -- Strategic Control and Corporate Governance -- Creating Effective Organizational Designs -- Strategic Leadership: Creating a Learning Organization and an Ethical Organization -- Managing Innovation and Fostering Corporate Entrepreneurship -- Case Analysis -- Analyzing Strategic Management Cases -- Cases: -- Robin Hood -- Edward Marshall Boehm, Inc -- The Skeleton in the Corporate Closet -- The Best-Laid Incentive Plans -- Growing for Broke -- Crown Cork and Seal in 1989 -- Automation Consulting Services -- Enron: On the -- Side of the Angels -- American Red Cross -- Way of America -- World Wrestling Entertainment -- Schoolhouse Lane Estates -- Qvc -- McDonald's -- Procter & Gamble -- Heineken -- Pixar -- Johnson & Johnson -- Samsung Electronics -- Lenovo's Purchase of IBM's PC Division -- The Casino Industry -- Mattel's Misfit Toys -- Apple Inc.: Taking a Bite Out of the Competition -- Jamba Juice -- China's Geely Automotive Holdings, Ltd.: Targeting the U.S. Market -- JetBlue Airlines: Will It Remain 'Blue'? -- Southwest Airlines: Does 'LUV' Last? -- Dippin' Dots Ice Cream -- Keurig Coffee -- Weight Watchers International Inc -- A Horror Show at the Cinemaplex? -- Build-A-Bear Workshop -- Reader's Digest: For Whom and for How MuchLonger? -- General Motors -- Nintendo's Wii -- One Ford: The Shape of Ford Motor Company to Come? -- American International Group and the Bonus Fiasco -- EBay: Expanding into Asia -- Ann Taylor: Survival in Specialty Retail -- Fresh -- Direct: Delivering the Goods?. Part One. 1. 2. 3. 4. Part Two. 5. 6. 7. 8. Part Three. 9. 10. 11. 12. Part Four. 13. Unit ed.
0073530417 9780073530413
2009028827
Strategic planning.
HD30.28 / .D4743 2010
658.4012