Arsenal : winning together : the story of the Arsenal brand / John Simmons and Matt Simmons.
Material type:
TextSeries: Great brand storiesPublisher: London : Cyan, 2006Description: 191 pages : illustrations, portraits ; 20 cmContent type: - text
- unmediated
- volume
- 1904879608
- 9781904879602
- 796.33463 23
Contents:
Summary: "Many people base their lives around their football team. It's a philosophy, a religion, a code. And a brand. Arsenal is one of football's leading brands in an increasingly international marketplace. This book explores the meaning and power of the Arsenal brand through the eyes of brand experts, key Arsenal figures and ordinary fans."--Publisher's website.
1. A game of two halves : introduction -- 2. Building a tradition: history -- 3. We are Arsenal: captains -- 4. Seeing and believing: identity -- 5. The business of branding: money -- 6. Competing for attention: rivals -- 7. The future's bright, is it red and white: challenges.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 796.33463 SIM (Browse shelf(Opens below)) | 1 | Available | A476261B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 796.333808999442 COF 100 years : Māori Rugby League, 1908-2008 / | 796.33380993 COF The Kiwis : 100 years of international rugby league / | 796.334 FOO Football, violence, and social identity / | 796.33463 SIM Arsenal : winning together : the story of the Arsenal brand / | 796.33466 JEN Foul! : the secret world of FIFA : bribes, vote rigging and ticket scandals / | 796.34208999442 HIS A history of Māori tennis = He hītori o te tēnehi Māori / | 796.342092 WIL Anthony Wilding : a sporting life / |
1. A game of two halves : introduction -- 2. Building a tradition: history -- 3. We are Arsenal: captains -- 4. Seeing and believing: identity -- 5. The business of branding: money -- 6. Competing for attention: rivals -- 7. The future's bright, is it red and white: challenges.
"Many people base their lives around their football team. It's a philosophy, a religion, a code. And a brand. Arsenal is one of football's leading brands in an increasingly international marketplace. This book explores the meaning and power of the Arsenal brand through the eyes of brand experts, key Arsenal figures and ordinary fans."--Publisher's website.
Machine converted from AACR2 source record.
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