Arsenal : winning together : the story of the Arsenal brand /
Simmons, John, 1948-
Arsenal : winning together : the story of the Arsenal brand / John Simmons and Matt Simmons. - 191 pages : illustrations, portraits ; 20 cm. - Great brand stories . - Great brand stories. .
A game of two halves : introduction -- Building a tradition: history -- We are Arsenal: captains -- Seeing and believing: identity -- The business of branding: money -- Competing for attention: rivals -- The future's bright, is it red and white: challenges. 1. 2. 3. 4. 5. 6. 7.
"Many people base their lives around their football team. It's a philosophy, a religion, a code. And a brand. Arsenal is one of football's leading brands in an increasingly international marketplace. This book explores the meaning and power of the Arsenal brand through the eyes of brand experts, key Arsenal figures and ordinary fans."--Publisher's website.
1904879608 9781904879602
Arsenal Football Club--Public relations.
Soccer teams--Marketing.--England--London
Brand loyalty
796.33463
Arsenal : winning together : the story of the Arsenal brand / John Simmons and Matt Simmons. - 191 pages : illustrations, portraits ; 20 cm. - Great brand stories . - Great brand stories. .
A game of two halves : introduction -- Building a tradition: history -- We are Arsenal: captains -- Seeing and believing: identity -- The business of branding: money -- Competing for attention: rivals -- The future's bright, is it red and white: challenges. 1. 2. 3. 4. 5. 6. 7.
"Many people base their lives around their football team. It's a philosophy, a religion, a code. And a brand. Arsenal is one of football's leading brands in an increasingly international marketplace. This book explores the meaning and power of the Arsenal brand through the eyes of brand experts, key Arsenal figures and ordinary fans."--Publisher's website.
1904879608 9781904879602
Arsenal Football Club--Public relations.
Soccer teams--Marketing.--England--London
Brand loyalty
796.33463