The entrepreneur's guide to marketing / Robert F. Everett.
Material type: TextSeries: Entrepreneur's guide (Westport, Conn.)Publisher: Westport, Conn. : Praeger, 2009Description: xvi, 179 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 0313350485
- 9780313350481
- Marketing [Parallel title]
- 658.8 22
- HF5415.13 .E896 2009
Contents:
Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8 EVE (Browse shelf(Opens below)) | 1 | Available | A432070B |
Includes bibliographical references and index.
Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
Machine converted from AACR2 source record.
There are no comments on this title.
Log in to your account to post a comment.