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The entrepreneur's guide to marketing / Robert F. Everett.

By: Material type: TextTextSeries: Entrepreneur's guide (Westport, Conn.)Publisher: Westport, Conn. : Praeger, 2009Description: xvi, 179 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0313350485
  • 9780313350481
Other title:
  • Marketing [Parallel title]
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .E896 2009
Contents:
Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8 EVE (Browse shelf(Opens below)) 1 Available A432070B

Includes bibliographical references and index.

Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.

Machine converted from AACR2 source record.

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