The entrepreneur's guide to marketing /
Everett, Robert F.,
The entrepreneur's guide to marketing / Marketing Robert F. Everett. - xvi, 179 pages : illustrations ; 25 cm. - The entrepreneur's guide, 1939-2478 Entrepreneur's guide (Westport, Conn.) . - Entrepreneur's guide (Westport, Conn.). .
Includes bibliographical references and index.
Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
0313350485 9780313350481
2008032608
Marketing--Management
Marketing--Decision making
Small business marketing
Sales management
HF5415.13 / .E896 2009
658.8
The entrepreneur's guide to marketing / Marketing Robert F. Everett. - xvi, 179 pages : illustrations ; 25 cm. - The entrepreneur's guide, 1939-2478 Entrepreneur's guide (Westport, Conn.) . - Entrepreneur's guide (Westport, Conn.). .
Includes bibliographical references and index.
Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
0313350485 9780313350481
2008032608
Marketing--Management
Marketing--Decision making
Small business marketing
Sales management
HF5415.13 / .E896 2009
658.8