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Designing effective Web surveys / Mick P. Couper.

By:

Couper, Mick [author.]

Material type: Text

TextPublisher: Cambridge ; New York : Cambridge University Press, 2008Description: xvii, 398 pages : colour illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0521889456
9780521889452
0521717949
9780521717946

Subject(s):

DDC classification:

300.723 22

LOC classification:

HM538 .C68 2008

Online resources:

Contributor biographical information

Contents:

The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design.

Summary: "Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a "cook book"; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys."--Publisher description.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	300.723 COU (Browse shelf(Opens below))	1	Available		A446305B

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Previous	300.723 COL Collecting and interpreting qualitative materials /	300.723 COL Collecting and interpreting qualitative materials /	300.723 COL Collecting and interpreting qualitative materials /	300.723 COU Designing effective Web surveys /	300.723 DE Surveys in social research /	300.723 DEV Developing focus group research : politics, theory and practice /	300.723 DEV Surveys in social research /	Next

Includes bibliographical references (pages 363-387) and index.

"Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a "cook book"; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys."--Publisher description.

Machine converted from AACR2 source record.

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