Designing effective Web surveys /
Couper, Mick,
Designing effective Web surveys / Mick P. Couper. - xvii, 398 pages : colour illustrations ; 24 cm
Includes bibliographical references (pages 363-387) and index.
The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design.
"Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a "cook book"; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys."--Publisher description.
0521889456 9780521889452 0521717949 9780521717946
2008021409
Social surveys--Methodology
Internet surveys
Surveys--Methodology--Technological innovations.
HM538 / .C68 2008
300.723
Designing effective Web surveys / Mick P. Couper. - xvii, 398 pages : colour illustrations ; 24 cm
Includes bibliographical references (pages 363-387) and index.
The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design.
"Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a "cook book"; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys."--Publisher description.
0521889456 9780521889452 0521717949 9780521717946
2008021409
Social surveys--Methodology
Internet surveys
Surveys--Methodology--Technological innovations.
HM538 / .C68 2008
300.723