Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m / edited and introduced by Richard Storey.

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Material type: Text

TextPublisher: Henley-on-Thames : World Advertising Research Center, 2008Description: xxix, 334 p. ; 25 cm + 1 DVDISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.111 ADV (Browse shelf(Opens below))	1	Available		A320768B

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Previous	659.111 ADV Advertising works : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1980 /	659.111 ADV Advertising works 3 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1984 /	659.111 ADV Advertising works 8 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1994 /	659.111 ADV Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m /	659.111 ADV Advertising works 17 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2008, open to all agencies, media owners and clients worldwide /	659.111 ADV Accompanying part (Disc) Advertising works 11 : cases from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 2000 /	659.111 ADV Accompanying part (Disc) Advertising works 13 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2004 /	Next

Published in association with the IPA.

Includes bibliographical references and index.

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