Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m /
Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m /
edited and introduced by Richard Storey.
- xxix, 334 p. ; 25 cm + 1 DVD.
Published in association with the IPA.
Includes bibliographical references and index.
9781841162058 (hbk.) 1841162051 (hbk.)
GBA852954 bnb
014576449 Uk
Advertising campaigns--Awards--Great Britain--Case studies
659.111
Published in association with the IPA.
Includes bibliographical references and index.
9781841162058 (hbk.) 1841162051 (hbk.)
GBA852954 bnb
014576449 Uk
Advertising campaigns--Awards--Great Britain--Case studies
659.111