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Marketing theory / edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski.

Contributor(s): Material type: TextTextSeries: SAGE library of marketingPublisher: Thousand Oaks, CA : SAGE Publications, 2008Edition: First editionDescription: 3 volumes : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1847870007
  • 9781847870001
Subject(s): DDC classification:
  • 658.8001 22
LOC classification:
  • HF5415 .M32318 2008
Contents:
v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.
Summary: "Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. ; ; Volume One: documents the historical roots of marketing theory and traces the influences on its development, including differing philosophical perspectives. ; Volume Two: looks at some of the major controversies that have permeated theoretical debates in marketing and considers the changing social and political contexts in which they developed. ; Volume Three: examines how different theoretical lens impact on conceptualisations of the consumer and the marketing organisation (the role and function of marketing). ; ; This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area."--Publisher description.
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Holdings
Item type Current library Call number Vol info Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8001 MAR (Browse shelf(Opens below)) Vol. 1 1 Available A445923B
Book City Campus City Campus Main Collection 658.8001 MAR (Browse shelf(Opens below)) Vol. 2 1 Available A445924B
Book City Campus City Campus Main Collection 658.8001 MAR (Browse shelf(Opens below)) Vol. 3 1 Available A445925B

Includes bibliographical references.

v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.

"Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. ; ; Volume One: documents the historical roots of marketing theory and traces the influences on its development, including differing philosophical perspectives. ; Volume Two: looks at some of the major controversies that have permeated theoretical debates in marketing and considers the changing social and political contexts in which they developed. ; Volume Three: examines how different theoretical lens impact on conceptualisations of the consumer and the marketing organisation (the role and function of marketing). ; ; This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area."--Publisher description.

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