Marketing theory / edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski.
Material type: TextSeries: SAGE library of marketingPublisher: Thousand Oaks, CA : SAGE Publications, 2008Edition: First editionDescription: 3 volumes : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 1847870007
- 9781847870001
- 658.8001 22
- HF5415 .M32318 2008
Item type | Current library | Call number | Vol info | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8001 MAR (Browse shelf(Opens below)) | Vol. 1 | 1 | Available | A445923B | ||
Book | City Campus City Campus Main Collection | 658.8001 MAR (Browse shelf(Opens below)) | Vol. 2 | 1 | Available | A445924B | ||
Book | City Campus City Campus Main Collection | 658.8001 MAR (Browse shelf(Opens below)) | Vol. 3 | 1 | Available | A445925B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
658.8001 HUN Marketing theory : foundations, controversy, strategy, resource-advantage theory / | 658.8001 MAR Marketing theory / | 658.8001 MAR Marketing theory / | 658.8001 MAR Marketing theory / | 658.8001 MAR Marketing theory : a student text / | 658.8001 SAG The SAGE handbook of marketing theory / | 658.80014 KIT Integrated marketing communications : a primer / |
Includes bibliographical references.
v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.
"Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. ; ; Volume One: documents the historical roots of marketing theory and traces the influences on its development, including differing philosophical perspectives. ; Volume Two: looks at some of the major controversies that have permeated theoretical debates in marketing and considers the changing social and political contexts in which they developed. ; Volume Three: examines how different theoretical lens impact on conceptualisations of the consumer and the marketing organisation (the role and function of marketing). ; ; This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area."--Publisher description.
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