Marketing theory / (Record no. 1189214)

MARC details
000 -LEADER
fixed length control field 03012cam a22004334i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221101230952.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071101s2008 caua b 000 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007927665
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1847870007
Qualifying information cased
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781847870001
Qualifying information cased
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)191889965
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency UKM
-- BAKER
-- BTCTA
-- TSU
-- ATU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .M32318 2008
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8001
Edition number 22
245 00 - TITLE STATEMENT
Title Marketing theory /
Statement of responsibility, etc. edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski.
250 ## - EDITION STATEMENT
Edition statement First edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Thousand Oaks, CA :
Name of producer, publisher, distributor, manufacturer SAGE Publications,
Date of production, publication, distribution, manufacture, or copyright notice 2008.
300 ## - PHYSICAL DESCRIPTION
Extent 3 volumes :
Other physical details illustrations ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement SAGE library of marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.
520 ## - SUMMARY, ETC.
Summary, etc. "Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. ; ; Volume One: documents the historical roots of marketing theory and traces the influences on its development, including differing philosophical perspectives. ; Volume Two: looks at some of the major controversies that have permeated theoretical debates in marketing and considers the changing social and political contexts in which they developed. ; Volume Three: examines how different theoretical lens impact on conceptualisations of the consumer and the marketing organisation (the role and function of marketing). ; ; This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area."--Publisher description.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Machine converted from AACR2 source record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 320436
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Maclaran, Pauline,
Relator term editor.
9 (RLIN) 1037749
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Saren, Michael,
Relator term editor.
9 (RLIN) 249816
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tadajewski, Mark,
Relator term editor.
9 (RLIN) 1068891
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title SAGE library of marketing.
9 (RLIN) 254257
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11391753
b 26-03-18
c 27-10-15
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.8001 MAR
c Vol. 1
g 1
i A445923B
j 0
l cmain
o -
p $0.00
q -
r -
s -
t 0
u 4
v 0
w 0
x 1
y .i12798198
z 29-10-15
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.8001 MAR
c Vol. 2
g 1
i A445924B
j 0
l cmain
o -
p $0.00
q -
r -
s -
t 0
u 1
v 0
w 0
x 0
y .i12798204
z 29-10-15
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.8001 MAR
c Vol. 3
g 1
i A445925B
j 0
l cmain
o -
p $1,077.10
q -
r -
s -
t 0
u 3
v 0
w 0
x 0
y .i12798216
z 29-10-15
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- b
-- c
Operator's initials, OID (RLIN) 20-03-18
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- cau
-- 0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
        City Campus City Campus City Campus Main Collection 29/10/2015 0.00 Vol. 1 i12798198 4   658.8001 MAR A445923B 06/04/2016 30/03/2016 1 0.00 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 0.00 Vol. 2 i12798204 1   658.8001 MAR A445924B 29/10/2015   1 0.00 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 1077.10 Vol. 3 i12798216 3   658.8001 MAR A445925B 29/10/2015   1 1077.10 31/10/2021 Book

Powered by Koha