Branded male : marketing to men / Mark Tungate.
Material type: TextPublisher: London ; Philadelphia : Kogan Page, 2008Description: ix, 228 pages, 16 unnumbered pages of plates : colour illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0749450118
- 9780749450113
- 658.80081 22
- HF5415.1255 .T86 2008
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.80081 TUN (Browse shelf(Opens below)) | 1 | Available | A377045B |
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658.8003 DAC The advanced dictionary of marketing : putting theory to use / | 658.8003 SUT Key concepts in marketing / | 658.80072 MCD Marketing accountability : how to measure marketing effectiveness / | 658.80081 TUN Branded male : marketing to men / | 658.8008900973 THA Marketing and consumer identity in multicultural America / | 658.80091823 LOV Services marketing : an Asia-Pacific and Australian perspective / | 658.80091823 LOV Services marketing : an Asia-Pacific and Australian perspective / |
Includes bibliographical references (pages 222-223) and index.
Introduction -- Skin -- The grooming conundrum -- The razor's edge -- Shop options -- National characteristics -- Tooled up -- Male beauty parlours -- Branding toolkit -- Cloth -- Fear and clothing -- The repression of menswear -- The importance of being suited -- Return to clubland -- Accessory after the fact -- Branding toolkit -- Diet -- Diet hard -- Homme fatale -- Branding toolkit -- Home -- Single life -- Habitat's dad -- Ikea boys -- Branding toolkit -- Wheels -- Upwardly automobile -- Branding the 'Bimmer' -- Web for hire -- Size isn't everything -- Routes to the consumer -- Branding toolkit -- Travel -- Moving target -- The seduction of sleep -- Attacking Mr JetSet -- Branding toolkit -- Words -- Glossies for guys -- From smooth operators to new lads -- Climbing back upmarket -- Men and newspapers -- Not taking it literally -- Branding toolkit -- Gadgets -- Technophilia -- Technology for all -- The games men play -- Branding toolkit -- Hotels -- Rooms with all the trimmings -- Bad behaviour is good for business -- Branding toolkit -- Pictures -- The power of TV sport -- How men watch sports -- Product placement - branding bond -- Branding toolkit -- Body -- The fitness imperative -- Making the cut -- Branding toolkit -- Alcohol -- The beer punters -- Marketing the hard stuff -- The health debate -- Branding toolkit -- Restaurants -- Restaurants as brands -- Generous tips -- Branding toolkit -- Sex -- Internet connections -- Performance blues -- Don't just do it -- Branding toolkit -- Conclusion.
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