Image from Coce

Branded male : marketing to men / Mark Tungate.

By: Material type: TextTextPublisher: London ; Philadelphia : Kogan Page, 2008Description: ix, 228 pages, 16 unnumbered pages of plates : colour illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0749450118
  • 9780749450113
Subject(s): DDC classification:
  • 658.80081 22
LOC classification:
  • HF5415.1255 .T86 2008
Online resources:
Contents:
Introduction -- Skin -- The grooming conundrum -- The razor's edge -- Shop options -- National characteristics -- Tooled up -- Male beauty parlours -- Branding toolkit -- Cloth -- Fear and clothing -- The repression of menswear -- The importance of being suited -- Return to clubland -- Accessory after the fact -- Branding toolkit -- Diet -- Diet hard -- Homme fatale -- Branding toolkit -- Home -- Single life -- Habitat's dad -- Ikea boys -- Branding toolkit -- Wheels -- Upwardly automobile -- Branding the 'Bimmer' -- Web for hire -- Size isn't everything -- Routes to the consumer -- Branding toolkit -- Travel -- Moving target -- The seduction of sleep -- Attacking Mr JetSet -- Branding toolkit -- Words -- Glossies for guys -- From smooth operators to new lads -- Climbing back upmarket -- Men and newspapers -- Not taking it literally -- Branding toolkit -- Gadgets -- Technophilia -- Technology for all -- The games men play -- Branding toolkit -- Hotels -- Rooms with all the trimmings -- Bad behaviour is good for business -- Branding toolkit -- Pictures -- The power of TV sport -- How men watch sports -- Product placement - branding bond -- Branding toolkit -- Body -- The fitness imperative -- Making the cut -- Branding toolkit -- Alcohol -- The beer punters -- Marketing the hard stuff -- The health debate -- Branding toolkit -- Restaurants -- Restaurants as brands -- Generous tips -- Branding toolkit -- Sex -- Internet connections -- Performance blues -- Don't just do it -- Branding toolkit -- Conclusion.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.80081 TUN (Browse shelf(Opens below)) 1 Available A377045B

Includes bibliographical references (pages 222-223) and index.

Introduction -- Skin -- The grooming conundrum -- The razor's edge -- Shop options -- National characteristics -- Tooled up -- Male beauty parlours -- Branding toolkit -- Cloth -- Fear and clothing -- The repression of menswear -- The importance of being suited -- Return to clubland -- Accessory after the fact -- Branding toolkit -- Diet -- Diet hard -- Homme fatale -- Branding toolkit -- Home -- Single life -- Habitat's dad -- Ikea boys -- Branding toolkit -- Wheels -- Upwardly automobile -- Branding the 'Bimmer' -- Web for hire -- Size isn't everything -- Routes to the consumer -- Branding toolkit -- Travel -- Moving target -- The seduction of sleep -- Attacking Mr JetSet -- Branding toolkit -- Words -- Glossies for guys -- From smooth operators to new lads -- Climbing back upmarket -- Men and newspapers -- Not taking it literally -- Branding toolkit -- Gadgets -- Technophilia -- Technology for all -- The games men play -- Branding toolkit -- Hotels -- Rooms with all the trimmings -- Bad behaviour is good for business -- Branding toolkit -- Pictures -- The power of TV sport -- How men watch sports -- Product placement - branding bond -- Branding toolkit -- Body -- The fitness imperative -- Making the cut -- Branding toolkit -- Alcohol -- The beer punters -- Marketing the hard stuff -- The health debate -- Branding toolkit -- Restaurants -- Restaurants as brands -- Generous tips -- Branding toolkit -- Sex -- Internet connections -- Performance blues -- Don't just do it -- Branding toolkit -- Conclusion.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha