Branded male : marketing to men /
Tungate, Mark, 1967-
Branded male : marketing to men / Mark Tungate. - ix, 228 pages, 16 unnumbered pages of plates : colour illustrations ; 24 cm
Includes bibliographical references (pages 222-223) and index.
Introduction -- Skin -- The grooming conundrum -- The razor's edge -- Shop options -- National characteristics -- Tooled up -- Male beauty parlours -- Branding toolkit -- Cloth -- Fear and clothing -- The repression of menswear -- The importance of being suited -- Return to clubland -- Accessory after the fact -- Branding toolkit -- Diet -- Diet hard -- Homme fatale -- Branding toolkit -- Home -- Single life -- Habitat's dad -- Ikea boys -- Branding toolkit -- Wheels -- Upwardly automobile -- Branding the 'Bimmer' -- Web for hire -- Size isn't everything -- Routes to the consumer -- Branding toolkit -- Travel -- Moving target -- The seduction of sleep -- Attacking Mr JetSet -- Branding toolkit -- Words -- Glossies for guys -- From smooth operators to new lads -- Climbing back upmarket -- Men and newspapers -- Not taking it literally -- Branding toolkit -- Gadgets -- Technophilia -- Technology for all -- The games men play -- Branding toolkit -- Hotels -- Rooms with all the trimmings -- Bad behaviour is good for business -- Branding toolkit -- Pictures -- The power of TV sport -- How men watch sports -- Product placement - branding bond -- Branding toolkit -- Body -- The fitness imperative -- Making the cut -- Branding toolkit -- Alcohol -- The beer punters -- Marketing the hard stuff -- The health debate -- Branding toolkit -- Restaurants -- Restaurants as brands -- Generous tips -- Branding toolkit -- Sex -- Internet connections -- Performance blues -- Don't just do it -- Branding toolkit -- Conclusion.
0749450118 9780749450113
2007047299
Branding (Marketing)
Male consumers
Target marketing
HF5415.1255 / .T86 2008
658.80081
Branded male : marketing to men / Mark Tungate. - ix, 228 pages, 16 unnumbered pages of plates : colour illustrations ; 24 cm
Includes bibliographical references (pages 222-223) and index.
Introduction -- Skin -- The grooming conundrum -- The razor's edge -- Shop options -- National characteristics -- Tooled up -- Male beauty parlours -- Branding toolkit -- Cloth -- Fear and clothing -- The repression of menswear -- The importance of being suited -- Return to clubland -- Accessory after the fact -- Branding toolkit -- Diet -- Diet hard -- Homme fatale -- Branding toolkit -- Home -- Single life -- Habitat's dad -- Ikea boys -- Branding toolkit -- Wheels -- Upwardly automobile -- Branding the 'Bimmer' -- Web for hire -- Size isn't everything -- Routes to the consumer -- Branding toolkit -- Travel -- Moving target -- The seduction of sleep -- Attacking Mr JetSet -- Branding toolkit -- Words -- Glossies for guys -- From smooth operators to new lads -- Climbing back upmarket -- Men and newspapers -- Not taking it literally -- Branding toolkit -- Gadgets -- Technophilia -- Technology for all -- The games men play -- Branding toolkit -- Hotels -- Rooms with all the trimmings -- Bad behaviour is good for business -- Branding toolkit -- Pictures -- The power of TV sport -- How men watch sports -- Product placement - branding bond -- Branding toolkit -- Body -- The fitness imperative -- Making the cut -- Branding toolkit -- Alcohol -- The beer punters -- Marketing the hard stuff -- The health debate -- Branding toolkit -- Restaurants -- Restaurants as brands -- Generous tips -- Branding toolkit -- Sex -- Internet connections -- Performance blues -- Don't just do it -- Branding toolkit -- Conclusion.
0749450118 9780749450113
2007047299
Branding (Marketing)
Male consumers
Target marketing
HF5415.1255 / .T86 2008
658.80081