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Museum marketing : competing in the global marketplace / edited by Ruth Rentschler and Anne-Marie Hede.

Contributor(s): Material type: TextTextPublisher: Amsterdam ; Boston : Butterworth-Heinemann, [2007]Copyright date: ©2007Description: xxvi, 270 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0750680652
  • 9780750680653
Other title:
  • Competing in the global marketplace
Subject(s): DDC classification:
  • 069.0688 22
LOC classification:
  • AM121 .M878 2007
Contents:
Major case study : Cultural memory re-presented at the Quai Branly Museum / Annette Van den Bosch ; Museum marketing : no longer a dirty word / Ruth Rentschler ; The departing train : on-line museum marketing in the age of engagement / Amelia Bartak ; E-marketing, communications and the international tourist / Wee Wen Liew -- Major case study : Vietnam Museum of ethnology / Huong Le -- Major case study : Shape shifters : the role and function of modern museums / Leonie Lockstone ; The Boag's Centre for Beer Lovers : building brand with a corporate museum / Kim Lehman and John Byrom ; Knowing how to look at art / Dirk Vom Lehn ; 'Constructive chillers' : a new market for museums / Alix Slater ; Sport museums : marketing to engage consumers in sport heritage / Pamm Kellett ; By the community, for the community : exhibiting New Model Army's 25 years of rock visual heritage / Daragh O'Reilly -- Major case study : Tennis Australia : what to do with a heritage collection of great significance / Pamm Kellett -- Major case study : Welcome to our house : satisfying visitors to the historic house museum / Linda Young ; Retailing and the museum : applying the seven 'P's of services marketing to museum stores / Sandra Mottner ; Branding museums in the global market place / Anne-Marie Hede ; Museums and merchandising / Stefan Toepler and Volker Kirchberg ; Branding museums / Carol Scott -- Major case study : Rethinking Tate Modern as an art museum 'brand' / Martha Phillips and Daragh O'Reilly -- Major case study : Museum of contemporary art markets itself / Ruth Rentschler ; The rise and rise of art museum marketing discourse / Derrick Chong ; 'The social museum' and its implications for marketing / Fiona McLean and Mark O'Neill ; Museum architecture and visitor experience / Jonathan Sweet -- Major case study : Internet marketing at Maningrida Arts and Culture, 1995-2006 / Megan Cardamone -- Major case study : Historic Museum 'co-opetition' : the case of the James River Plantations / Sandra Mottner -- Major case study : Strategic partnerships between museums and corporate organizations : the marriage of the Museum of New Zealand Te Papa Tongarewa and TOWER / Suzette Major and Tamarisk Sutherland.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 069.0688 MUS (Browse shelf(Opens below)) 1 Available A456187B

Includes bibliographical references and index.

Major case study : Cultural memory re-presented at the Quai Branly Museum / Annette Van den Bosch ; Museum marketing : no longer a dirty word / Ruth Rentschler ; The departing train : on-line museum marketing in the age of engagement / Amelia Bartak ; E-marketing, communications and the international tourist / Wee Wen Liew -- Major case study : Vietnam Museum of ethnology / Huong Le -- Major case study : Shape shifters : the role and function of modern museums / Leonie Lockstone ; The Boag's Centre for Beer Lovers : building brand with a corporate museum / Kim Lehman and John Byrom ; Knowing how to look at art / Dirk Vom Lehn ; 'Constructive chillers' : a new market for museums / Alix Slater ; Sport museums : marketing to engage consumers in sport heritage / Pamm Kellett ; By the community, for the community : exhibiting New Model Army's 25 years of rock visual heritage / Daragh O'Reilly -- Major case study : Tennis Australia : what to do with a heritage collection of great significance / Pamm Kellett -- Major case study : Welcome to our house : satisfying visitors to the historic house museum / Linda Young ; Retailing and the museum : applying the seven 'P's of services marketing to museum stores / Sandra Mottner ; Branding museums in the global market place / Anne-Marie Hede ; Museums and merchandising / Stefan Toepler and Volker Kirchberg ; Branding museums / Carol Scott -- Major case study : Rethinking Tate Modern as an art museum 'brand' / Martha Phillips and Daragh O'Reilly -- Major case study : Museum of contemporary art markets itself / Ruth Rentschler ; The rise and rise of art museum marketing discourse / Derrick Chong ; 'The social museum' and its implications for marketing / Fiona McLean and Mark O'Neill ; Museum architecture and visitor experience / Jonathan Sweet -- Major case study : Internet marketing at Maningrida Arts and Culture, 1995-2006 / Megan Cardamone -- Major case study : Historic Museum 'co-opetition' : the case of the James River Plantations / Sandra Mottner -- Major case study : Strategic partnerships between museums and corporate organizations : the marriage of the Museum of New Zealand Te Papa Tongarewa and TOWER / Suzette Major and Tamarisk Sutherland.

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