MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03869cam a2200433 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221109233806.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080821s2007 ne a b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007300183 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750680652 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750680653 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11378293 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)123113926 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UKM |
| Modifying agency |
DLC |
| -- |
BAKER |
| -- |
BTCTA |
| -- |
BWKUK |
| -- |
YDXCP |
| -- |
IXA |
| -- |
VRC |
| -- |
PMC |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
AM121 |
| Item number |
.M878 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
069.0688 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Museum marketing : |
| Remainder of title |
competing in the global marketplace / |
| Statement of responsibility, etc. |
edited by Ruth Rentschler and Anne-Marie Hede. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Competing in the global marketplace |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Amsterdam ; |
| -- |
Boston : |
| Name of producer, publisher, distributor, manufacturer |
Butterworth-Heinemann, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2007] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 270 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Major case study : Cultural memory re-presented at the Quai Branly Museum / Annette Van den Bosch ; Museum marketing : no longer a dirty word / Ruth Rentschler ; The departing train : on-line museum marketing in the age of engagement / Amelia Bartak ; E-marketing, communications and the international tourist / Wee Wen Liew -- Major case study : Vietnam Museum of ethnology / Huong Le -- Major case study : Shape shifters : the role and function of modern museums / Leonie Lockstone ; The Boag's Centre for Beer Lovers : building brand with a corporate museum / Kim Lehman and John Byrom ; Knowing how to look at art / Dirk Vom Lehn ; 'Constructive chillers' : a new market for museums / Alix Slater ; Sport museums : marketing to engage consumers in sport heritage / Pamm Kellett ; By the community, for the community : exhibiting New Model Army's 25 years of rock visual heritage / Daragh O'Reilly -- Major case study : Tennis Australia : what to do with a heritage collection of great significance / Pamm Kellett -- Major case study : Welcome to our house : satisfying visitors to the historic house museum / Linda Young ; Retailing and the museum : applying the seven 'P's of services marketing to museum stores / Sandra Mottner ; Branding museums in the global market place / Anne-Marie Hede ; Museums and merchandising / Stefan Toepler and Volker Kirchberg ; Branding museums / Carol Scott -- Major case study : Rethinking Tate Modern as an art museum 'brand' / Martha Phillips and Daragh O'Reilly -- Major case study : Museum of contemporary art markets itself / Ruth Rentschler ; The rise and rise of art museum marketing discourse / Derrick Chong ; 'The social museum' and its implications for marketing / Fiona McLean and Mark O'Neill ; Museum architecture and visitor experience / Jonathan Sweet -- Major case study : Internet marketing at Maningrida Arts and Culture, 1995-2006 / Megan Cardamone -- Major case study : Historic Museum 'co-opetition' : the case of the James River Plantations / Sandra Mottner -- Major case study : Strategic partnerships between museums and corporate organizations : the marriage of the Museum of New Zealand Te Papa Tongarewa and TOWER / Suzette Major and Tamarisk Sutherland. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Museums |
| General subdivision |
Marketing |
| 9 (RLIN) |
713139 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Museums |
| General subdivision |
Marketing |
| Form subdivision |
Case studies |
| 9 (RLIN) |
713350 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Globalization. |
| 9 (RLIN) |
337927 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Museums |
| General subdivision |
Public relations |
| 9 (RLIN) |
322994 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Museums |
| General subdivision |
Management |
| 9 (RLIN) |
705767 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rentschler, Ruth, |
| Dates associated with a name |
1953- |
| Relator term |
editor. |
| 9 (RLIN) |
400621 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hede, Anne-Marie, |
| Relator term |
editor. |
| 9 (RLIN) |
1069905 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11378293 |
| b |
11-07-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
069.0688 MUS |
| g |
1 |
| i |
A456187B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$41.76 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
9 |
| v |
0 |
| w |
0 |
| x |
1 |
| y |
.i12789252 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
ne |
| -- |
0 |
