Subliminal persuasion : influence & marketing secrets they don't want you to know / Dave Lakhani.

By:

Lakhani, Dave, 1965- [author.]

Material type: Text

text
computer dataset

Media type:

unmediated
computer

Carrier type:

volume
computer disc

ISBN:

0470243368
9780470243367

Subject(s):

DDC classification:

658.80019 22

LOC classification:

HF5827.9 .L35 2008

Online resources:

Contributor biographical information

Contents:

Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.

Summary: Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you're an entrepreneur, salesperson, advertiser or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. Here, master marketer Lakhani reveals in detail the techniques people used to secretly persuade and influence you. He walks you through the Consumer Seduction Process and teaches you the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want--effectively, profitably, and even ethically.--From publisher description.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.80019 LAK (Browse shelf(Opens below))	1	Available		A428275B

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Previous								Next
Previous	658.80014 MAR Marketing communications for local nonprofit organizations : targets and tools /	658.80019 BRO Influencer marketing : who really influences your customers /	658.80019 DAN Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /	658.80019 LAK Subliminal persuasion : influence & marketing secrets they don't want you to know /	658.80019 SEN Sensory marketing : research on the sensuality of products /	658.80019 SIN Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game /	658.80019 WER Building brands & believers : how to connect with consumers using archetypes /	Next

Accompanied by: 1 computer disc (CD-ROM)

Includes bibliographical references (pages 191-194) and index.

Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you're an entrepreneur, salesperson, advertiser or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. Here, master marketer Lakhani reveals in detail the techniques people used to secretly persuade and influence you. He walks you through the Consumer Seduction Process and teaches you the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want--effectively, profitably, and even ethically.--From publisher description.

Machine converted from AACR2 source record.

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