MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03357cam a2200505 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211103065703.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m q u |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
co ug ---a|||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080422s2008 nju b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007041571 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470243368 |
| Qualifying information |
cloth/cd-rom |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470243367 |
| Qualifying information |
cloth/cd-rom |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11362868 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)173809120 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
BAKER |
| -- |
YDXCP |
| -- |
UKM |
| -- |
C#P |
| -- |
BWX |
| -- |
OCLCG |
| -- |
BUR |
| -- |
VP@ |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5827.9 |
| Item number |
.L35 2008 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.80019 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lakhani, Dave, |
| Dates associated with a name |
1965- |
| Relator term |
author. |
| 9 (RLIN) |
251560 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Subliminal persuasion : |
| Remainder of title |
influence & marketing secrets they don't want you to know / |
| Statement of responsibility, etc. |
Dave Lakhani. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, N.J. : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2008] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 202 pages ; |
| Dimensions |
23 cm + |
| Accompanying material |
1 computer disc (12 cm) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
computer dataset |
| Content type code |
cod |
| Source |
rdacontent |
| Materials specified |
Accompanying material |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| Materials specified |
Accompanying material |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
computer disc |
| Carrier type code |
cd |
| Source |
rdacarrier |
| Materials specified |
Accompanying material |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Accompanied by: 1 computer disc (CD-ROM) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 191-194) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you're an entrepreneur, salesperson, advertiser or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. Here, master marketer Lakhani reveals in detail the techniques people used to secretly persuade and influence you. He walks you through the Consumer Seduction Process and teaches you the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want--effectively, profitably, and even ethically.--From publisher description. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Subliminal advertising |
| 9 (RLIN) |
328428 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Subliminal projection |
| 9 (RLIN) |
333456 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Psychological aspects |
| 9 (RLIN) |
371903 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0814/2007041571-b.html">http://www.loc.gov/catdir/enhancements/fy0814/2007041571-b.html</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11362868 |
| b |
11-10-21 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
23-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nju |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.80019 LAK |
| g |
1 |
| i |
A428275B |
| j |
0 |
| l |
cmain |
| m |
Mon 11 Oct 2021 02:18PM: IN TRANSIT from libdesks to cmain. Tue 19 Oct 2021: IN TRANSIT TOO LONG |
| o |
- |
| p |
$29.78 |
| q |
- |
| r |
- |
| s |
x |
| t |
0 |
| u |
13 |
| v |
4 |
| w |
1 |
| x |
2 |
| y |
.i12760547 |
| z |
29-10-15 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.80019 LAK DISC |
| c |
Disc. |
| g |
1 |
| i |
A428274B |
| j |
0 |
| l |
cmain |
| o |
n |
| p |
$0.00 |
| q |
- |
| r |
- |
| s |
- |
| t |
9 |
| u |
6 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i12764814 |
| z |
29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
