Powers of persuasion : the inside story of British advertising : 1951-2000 / Winston Fletcher.
Material type:
TextPublisher: Oxford ; New York : Oxford University Press, 2008Description: 288 pages, 16 unnumbered pages of plates : colour illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 0199228019
- 9780199228010
- 659.10941 22
- HF5813.G7 F64 2008
Contents:
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 659.10941 FLE (Browse shelf(Opens below)) | 1 | Available | A428701B |
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Includes bibliographical references (pages 256-265) and index.
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.
Machine converted from AACR2 source record.
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