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Powers of persuasion : the inside story of British advertising : 1951-2000 / Winston Fletcher.

By: Material type: TextTextPublisher: Oxford ; New York : Oxford University Press, 2008Description: 288 pages, 16 unnumbered pages of plates : colour illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0199228019
  • 9780199228010
Subject(s): DDC classification:
  • 659.10941 22
LOC classification:
  • HF5813.G7 F64 2008
Contents:
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.10941 FLE (Browse shelf(Opens below)) 1 Available A428701B

Includes bibliographical references (pages 256-265) and index.

1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.

Machine converted from AACR2 source record.

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