Political campaign communication : principles and practices / Judith S. Trent and Robert V. Friedenberg.
Material type:
TextSeries: Communication, media, and politicsPublisher: Lanham : Rowman & Littlefield Publishers, [2008]Copyright date: ©2008Edition: Sixth editionDescription: xii, 436 pages ; 23 cmContent type: - text
- unmediated
- volume
- 0742553027
- 9780742553026
- 0742553035
- 9780742553033
- 324.73 22
- JF1001 .T73 2008
Contents:
Communication and political campaigns : a prologue -- Communicative functions of political campaigns -- Communicative styles and strategies of political campaigns -- Communicative mass channels of political campaigning -- Communicative types and functions of televised political advertising -- Public speaking in political campaigns -- Recurring forms of political campaign communication -- Debates in political campaigns -- Interpersonal communication in political campaigns -- Advertising in political campaigns -- The Internet and political campaigns.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 324.73 TRE (Browse shelf(Opens below)) | 1 | Available | A428361B |
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Includes bibliographical references (pages 423-425) and index.
Communication and political campaigns : a prologue -- Communicative functions of political campaigns -- Communicative styles and strategies of political campaigns -- Communicative mass channels of political campaigning -- Communicative types and functions of televised political advertising -- Public speaking in political campaigns -- Recurring forms of political campaign communication -- Debates in political campaigns -- Interpersonal communication in political campaigns -- Advertising in political campaigns -- The Internet and political campaigns.
Machine converted from AACR2 source record.
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