Political campaign communication : principles and practices /
Trent, Judith S.,
Political campaign communication : principles and practices / Judith S. Trent and Robert V. Friedenberg. - Sixth edition. - xii, 436 pages ; 23 cm. - Communication, media, and politics . - Communication, media, and politics. .
Includes bibliographical references (pages 423-425) and index.
Communication and political campaigns : a prologue -- Communicative functions of political campaigns -- Communicative styles and strategies of political campaigns -- Communicative mass channels of political campaigning -- Communicative types and functions of televised political advertising -- Public speaking in political campaigns -- Recurring forms of political campaign communication -- Debates in political campaigns -- Interpersonal communication in political campaigns -- Advertising in political campaigns -- The Internet and political campaigns.
0742553027 9780742553026 0742553035 9780742553033
2007001032
Political campaigns
Communication in politics
JF1001 / .T73 2008
324.73
Political campaign communication : principles and practices / Judith S. Trent and Robert V. Friedenberg. - Sixth edition. - xii, 436 pages ; 23 cm. - Communication, media, and politics . - Communication, media, and politics. .
Includes bibliographical references (pages 423-425) and index.
Communication and political campaigns : a prologue -- Communicative functions of political campaigns -- Communicative styles and strategies of political campaigns -- Communicative mass channels of political campaigning -- Communicative types and functions of televised political advertising -- Public speaking in political campaigns -- Recurring forms of political campaign communication -- Debates in political campaigns -- Interpersonal communication in political campaigns -- Advertising in political campaigns -- The Internet and political campaigns.
0742553027 9780742553026 0742553035 9780742553033
2007001032
Political campaigns
Communication in politics
JF1001 / .T73 2008
324.73