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2011 : trendspotting for the next decade / Richard Laermer.

By: Material type: TextTextPublisher: New York : McGraw-Hill, [2008]Copyright date: ©2008Description: xiv, 304 pages : illustrations ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0071497277
  • 9780071497275
Other title:
  • Twenty eleven
Subject(s): DDC classification:
  • 303.49090512 22
LOC classification:
  • CB161 .L33 2008
Online resources: Review: "Richard Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 "short-short" chapters and dozens of outrageous sidebars, this book shows you the ways to: read the signs; influence the trends; embrace new and reject stodgy; anticipate change; ask experts the right questions; seek out visionaries and snub fakers; separate the trends from fads; use technology - for everything; and cash in on being ahead of the competition."--Jacket
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Includes bibliographical references and index.

"Richard Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 "short-short" chapters and dozens of outrageous sidebars, this book shows you the ways to: read the signs; influence the trends; embrace new and reject stodgy; anticipate change; ask experts the right questions; seek out visionaries and snub fakers; separate the trends from fads; use technology - for everything; and cash in on being ahead of the competition."--Jacket

Machine converted from AACR2 source record.

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