2011 : trendspotting for the next decade / Richard Laermer.
Material type: TextPublisher: New York : McGraw-Hill, [2008]Copyright date: ©2008Description: xiv, 304 pages : illustrations ; 22 cmContent type:- text
- unmediated
- volume
- 0071497277
- 9780071497275
- Twenty eleven
- 303.49090512 22
- CB161 .L33 2008
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 303.49090512 LAE (Browse shelf(Opens below)) | 1 | Available | A427886B |
Includes bibliographical references and index.
"Richard Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 "short-short" chapters and dozens of outrageous sidebars, this book shows you the ways to: read the signs; influence the trends; embrace new and reject stodgy; anticipate change; ask experts the right questions; seek out visionaries and snub fakers; separate the trends from fads; use technology - for everything; and cash in on being ahead of the competition."--Jacket
Machine converted from AACR2 source record.
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