Buying in : the secret dialogue between what we buy and who we are / Rob Walker.
Material type:
TextPublisher: New York : Random House, [2008]Copyright date: ©2008Edition: First editionDescription: xxi, 291 pages ; 25 cmContent type: - text
- unmediated
- volume
- 1400063914
- 9781400063918
- 658.8270973 22
- HF5415.1255 .W35 2008
Contents:
The desire code -- The pretty good problem -- The straw man in the gray flannel suit -- Rationale thinking -- Ignoring the Joneses -- Murketing [sic] -- Chuck Taylor was a salesman -- Rebellion, unsold -- Click -- Very real -- The murkiest common denominator -- The commercialization of chitchat -- The brand underground -- invisible badges -- Murketing ethics -- What's the matter with Wal-Mart shoppers? -- Beyond the thing itself.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8270973 WAL (Browse shelf(Opens below)) | 1 | Available | A427474B |
Includes bibliographical references (pages 265-274) and index.
The desire code -- The pretty good problem -- The straw man in the gray flannel suit -- Rationale thinking -- Ignoring the Joneses -- Murketing [sic] -- Chuck Taylor was a salesman -- Rebellion, unsold -- Click -- Very real -- The murkiest common denominator -- The commercialization of chitchat -- The brand underground -- invisible badges -- Murketing ethics -- What's the matter with Wal-Mart shoppers? -- Beyond the thing itself.
Machine converted from AACR2 source record.
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