Buying in : the secret dialogue between what we buy and who we are /
Walker, Rob, 1968-
Buying in : the secret dialogue between what we buy and who we are / Rob Walker. - First edition. - xxi, 291 pages ; 25 cm
Includes bibliographical references (pages 265-274) and index.
The desire code -- The pretty good problem -- The straw man in the gray flannel suit -- Rationale thinking -- Ignoring the Joneses -- Murketing [sic] -- Chuck Taylor was a salesman -- Rebellion, unsold -- Click -- Very real -- The murkiest common denominator -- The commercialization of chitchat -- The brand underground -- invisible badges -- Murketing ethics -- What's the matter with Wal-Mart shoppers? -- Beyond the thing itself.
1400063914 9781400063918
2007039973
Branding (Marketing)--United States
Brand name products--United States
HF5415.1255 / .W35 2008
658.8270973
Buying in : the secret dialogue between what we buy and who we are / Rob Walker. - First edition. - xxi, 291 pages ; 25 cm
Includes bibliographical references (pages 265-274) and index.
The desire code -- The pretty good problem -- The straw man in the gray flannel suit -- Rationale thinking -- Ignoring the Joneses -- Murketing [sic] -- Chuck Taylor was a salesman -- Rebellion, unsold -- Click -- Very real -- The murkiest common denominator -- The commercialization of chitchat -- The brand underground -- invisible badges -- Murketing ethics -- What's the matter with Wal-Mart shoppers? -- Beyond the thing itself.
1400063914 9781400063918
2007039973
Branding (Marketing)--United States
Brand name products--United States
HF5415.1255 / .W35 2008
658.8270973