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The quest for meaning : a guide to semiotic theory and practice / Marcel Danesi.

By: Material type: TextTextSeries: Toronto studies in semiotics and communicationPublisher: Toronto : University of Toronto Press, [2007]Copyright date: ©2007Description: viii, 193 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 080209368X
  • 9780802093684
  • 0802095143
  • 9780802095145
Subject(s): DDC classification:
  • 302.2 22
LOC classification:
  • P99 .D362 2007
Contents:
1. What Is Semiotics? -- Introduction -- A historical sketch -- The science of meaning -- Two fundamental models of the sign -- The current practice of semiotics -- Further reading and online resources -- 2. Signs -- Introduction -- Defining the sign -- Symptoms and signals -- Icons -- Indexes -- Symbols -- Names -- Further reading and online resources -- 3. Structure -- Introduction -- Paradigmatic and syntagmatic structure -- Associative structure -- Structural economy -- Post-structuralism -- Further reading and online resources -- 4. Codes -- Introduction -- What is a code? -- Opposition and markedness -- Types of codes -- Codes and perception -- Further reading and online resources -- 5. Texts -- Introduction -- What is a text? -- Narrative texts -- Visual texts -- Texts and culture -- 6. Representation -- What is representation? --Representation and myth -- Representation and reality -- Further reading and online resources -- 7. Application -- Introduction -- Clothing -- Food -- The quest for meaning -- Further reading and online resources.
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Includes bibliographical references and index.

1. What Is Semiotics? -- Introduction -- A historical sketch -- The science of meaning -- Two fundamental models of the sign -- The current practice of semiotics -- Further reading and online resources -- 2. Signs -- Introduction -- Defining the sign -- Symptoms and signals -- Icons -- Indexes -- Symbols -- Names -- Further reading and online resources -- 3. Structure -- Introduction -- Paradigmatic and syntagmatic structure -- Associative structure -- Structural economy -- Post-structuralism -- Further reading and online resources -- 4. Codes -- Introduction -- What is a code? -- Opposition and markedness -- Types of codes -- Codes and perception -- Further reading and online resources -- 5. Texts -- Introduction -- What is a text? -- Narrative texts -- Visual texts -- Texts and culture -- 6. Representation -- What is representation? --Representation and myth -- Representation and reality -- Further reading and online resources -- 7. Application -- Introduction -- Clothing -- Food -- The quest for meaning -- Further reading and online resources.

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