Essentials of marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel.
Material type: TextPublisher: Mason, Ohio : London : South-Western ; Cengage Learning [distributor], 2009Edition: 6th edDescription: xxix, 546 p. : ill. 28 cmISBN:- 9780324656206 (pbk.)
- 0324656203 (pbk.)
- 0324584423 (pbk. : internat. student ed.)
- 9780324584424 (pbk. : internat. student ed.)
- 658.8 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8 LAM (Browse shelf(Opens below)) | 1 | Available | A427685B |
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658.8 KUR Contemporary marketing / | 658.8 KUR Contemporary marketing / | 658.8 KUR Contemporary Marketing / | 658.8 LAM Essentials of marketing / | 658.8 LAM MKTG3 : student edition / | 658.8 LAM Marketing / | 658.8 LEE Social marketing : influencing behaviors for good / |
Previous ed.: 2005.
Preface -- Part 1. The World of Marketing -- 1. An Overview of Marketing -- 2. Ethics, Social Responsibility, and the Marketing Environment -- 3. Developing a Global Vision -- Part 1 Closing -- Part 2. Analyzing Marketing Opportunities -- 4. Consumer Decision Making -- 5. Business Marketing -- 6. Segmenting and Targeting Markets -- 7. Decision Support Systems and Marketing Research -- Part 2 Closing -- Part 3. Product and Distribution Decisions -- 8. Product and Services Concepts -- 9. Developing and Managing Products -- 10. Marketing Channels and Supply Chain Management -- 11. Retailing -- Part 3 Closing -- Part 4. Promotion and Pricing Decisions -- 12. Marketing Communications and Personal Selling -- 13. Advertising and Public Relations -- 14. Internet Marketing -- 15. Pricing Concepts -- Part 4 Closing -- Careers Appendix -- Glossary -- Endnotes -- Bibliographies -- Subject/Company Index -- Internet Index.
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