MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02294cam a22003618a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101224558.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080227s2009 nyu 000 0 eng |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
Changed OCLC from 190777808 to 228779052 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780324656206 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324656203 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324584423 (pbk. : internat. student ed.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780324584424 (pbk. : internat. student ed.) |
| 024 8# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
XD01863X |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)228779052 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Transcribing agency |
UKM |
| Modifying agency |
BAKER |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
Y@Y |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lamb, Charles W. |
| 9 (RLIN) |
1053277 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing / |
| Statement of responsibility, etc. |
Charles W. Lamb, Joseph F. Hair and Carl McDaniel. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
200801 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Mason, Ohio : |
| Name of producer, publisher, distributor, manufacturer |
South-Western ; |
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Cengage Learning [distributor], |
| Date of production, publication, distribution, manufacture, or copyright notice |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 546 p. : |
| Other physical details |
ill. |
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 2005. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Preface -- |
| Miscellaneous information |
Part 1. |
| Title |
The World of Marketing -- |
| Miscellaneous information |
1. |
| Title |
An Overview of Marketing -- |
| Miscellaneous information |
2. |
| Title |
Ethics, Social Responsibility, and the Marketing Environment -- |
| Miscellaneous information |
3. |
| Title |
Developing a Global Vision -- |
| -- |
Part 1 Closing -- |
| Miscellaneous information |
Part 2. |
| Title |
Analyzing Marketing Opportunities -- |
| Miscellaneous information |
4. |
| Title |
Consumer Decision Making -- |
| Miscellaneous information |
5. |
| Title |
Business Marketing -- |
| Miscellaneous information |
6. |
| Title |
Segmenting and Targeting Markets -- |
| Miscellaneous information |
7. |
| Title |
Decision Support Systems and Marketing Research -- |
| -- |
Part 2 Closing -- |
| Miscellaneous information |
Part 3. |
| Title |
Product and Distribution Decisions -- |
| Miscellaneous information |
8. |
| Title |
Product and Services Concepts -- |
| Miscellaneous information |
9. |
| Title |
Developing and Managing Products -- |
| Miscellaneous information |
10. |
| Title |
Marketing Channels and Supply Chain Management -- |
| Miscellaneous information |
11. |
| Title |
Retailing -- |
| -- |
Part 3 Closing -- |
| Miscellaneous information |
Part 4. |
| Title |
Promotion and Pricing Decisions -- |
| Miscellaneous information |
12. |
| Title |
Marketing Communications and Personal Selling -- |
| Miscellaneous information |
13. |
| Title |
Advertising and Public Relations -- |
| Miscellaneous information |
14. |
| Title |
Internet Marketing -- |
| Miscellaneous information |
15. |
| Title |
Pricing Concepts -- |
| -- |
Part 4 Closing -- |
| -- |
Careers Appendix -- |
| -- |
Glossary -- |
| -- |
Endnotes -- |
| -- |
Bibliographies -- |
| -- |
Subject/Company Index -- |
| -- |
Internet Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
320436 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 9 (RLIN) |
320442 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hair, Joseph F., |
| Titles and other words associated with a name |
Jr., |
| Dates associated with a name |
1944- |
| 9 (RLIN) |
414775 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDaniel, Carl, |
| Titles and other words associated with a name |
Jr., |
| Dates associated with a name |
1941- |
| 9 (RLIN) |
231690 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11339937 |
| b |
13-08-21 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8 LAM |
| g |
1 |
| i |
A427685B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$166.95 |
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- |
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| t |
0 |
| u |
8 |
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0 |
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0 |
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0 |
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.i12734871 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
