Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.
Material type: TextPublisher: Upper Saddle River, N.J. : Pearson/Prentice-Hall, [2008]Copyright date: ©2008Edition: Third editionDescription: 382 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 013188865X
- 9780131888654
- Lessons from the world's strongest brands
- 658.827 22
- HD69.B7 K452 2008
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.827 KEL (Browse shelf(Opens below)) | 1 | Available | A427363B | ||
Book | City Campus City Campus Main Collection | 658.827 KEL (Browse shelf(Opens below)) | 1 | Available | A498727B | ||
Book | South Campus South Campus Main Collection | 658.827 KEL (Browse shelf(Opens below)) | 1 | Available | A493119B |
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Includes bibliographical references (page 382).
Intel: building a technology brand -- got milk? branding a commodity -- General Electric: branding in business-to-business -- Red Bull: building brand equity in non-traditional ways -- MTV: Building brand resonance -- Nike: building a global brand -- iPod: creating an iconic brand -- DuPont: managing a corporate brand -- Dockers: creating a sub-brand -- Nivea: Managing a multi-category brand -- Yahoo!: managing an online brand -- American Express: managing a financial services brand -- Starbucks: managing a high growth brand -- Snapple: revitalizing a brand -- Accenture: rebranding a global brand.
Machine converted from AACR2 source record.
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