MARC details
000 -LEADER |
fixed length control field |
02487cam a2200457 i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221109171948.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080331s2008 njua b 000 u eng d |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
BIB MATCHES WORLDCAT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
013188865X |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780131888654 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(ATU)b11339226 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)155694450 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
ERL |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
ERL |
Modifying agency |
BAKER |
-- |
BTCTA |
-- |
YDXCP |
-- |
CUI |
-- |
DAY |
-- |
ATU |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD69.B7 |
Item number |
K452 2008 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Keller, Kevin Lane, |
Dates associated with a name |
1956- |
Relator term |
author. |
9 (RLIN) |
417016 |
245 10 - TITLE STATEMENT |
Title |
Best practice cases in branding : |
Remainder of title |
lessons from the world's strongest brands / |
Statement of responsibility, etc. |
Kevin Lane Keller. |
246 34 - VARYING FORM OF TITLE |
Title proper/short title |
Lessons from the world's strongest brands |
250 ## - EDITION STATEMENT |
Edition statement |
Third edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Upper Saddle River, N.J. : |
Name of producer, publisher, distributor, manufacturer |
Pearson/Prentice-Hall, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2008] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2008 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
382 pages : |
Other physical details |
illustrations ; |
Dimensions |
23 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (page 382). |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Intel: building a technology brand -- got milk? branding a commodity -- General Electric: branding in business-to-business -- Red Bull: building brand equity in non-traditional ways -- MTV: Building brand resonance -- Nike: building a global brand -- iPod: creating an iconic brand -- DuPont: managing a corporate brand -- Dockers: creating a sub-brand -- Nivea: Managing a multi-category brand -- Yahoo!: managing an online brand -- American Express: managing a financial services brand -- Starbucks: managing a high growth brand -- Snapple: revitalizing a brand -- Accenture: rebranding a global brand. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
General subdivision |
Management |
Form subdivision |
Case studies |
9 (RLIN) |
705801 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand name products |
General subdivision |
Management |
Form subdivision |
Case studies |
9 (RLIN) |
628122 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business names |
General subdivision |
Management |
Form subdivision |
Case studies |
9 (RLIN) |
707153 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
Form subdivision |
Case studies |
9 (RLIN) |
600606 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
Form subdivision |
Case studies |
9 (RLIN) |
589588 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
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b |
15-01-18 |
c |
27-10-15 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
b |
-- |
c |
-- |
s |
Operator's initials, OID (RLIN) |
06-04-16 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
nju |
-- |
0 |
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942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |