Best practice cases in branding : (Record no. 1184755)

MARC details
000 -LEADER
fixed length control field 02487cam a2200457 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221109171948.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080331s2008 njua b 000 u eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 013188865X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131888654
035 ## - SYSTEM CONTROL NUMBER
System control number (ATU)b11339226
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)155694450
040 ## - CATALOGING SOURCE
Original cataloging agency ERL
Language of cataloging eng
Description conventions rda
Transcribing agency ERL
Modifying agency BAKER
-- BTCTA
-- YDXCP
-- CUI
-- DAY
-- ATU
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number K452 2008
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
Relator term author.
9 (RLIN) 417016
245 10 - TITLE STATEMENT
Title Best practice cases in branding :
Remainder of title lessons from the world's strongest brands /
Statement of responsibility, etc. Kevin Lane Keller.
246 34 - VARYING FORM OF TITLE
Title proper/short title Lessons from the world's strongest brands
250 ## - EDITION STATEMENT
Edition statement Third edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Upper Saddle River, N.J. :
Name of producer, publisher, distributor, manufacturer Pearson/Prentice-Hall,
Date of production, publication, distribution, manufacture, or copyright notice [2008]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2008
300 ## - PHYSICAL DESCRIPTION
Extent 382 pages :
Other physical details illustrations ;
Dimensions 23 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (page 382).
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Intel: building a technology brand -- got milk? branding a commodity -- General Electric: branding in business-to-business -- Red Bull: building brand equity in non-traditional ways -- MTV: Building brand resonance -- Nike: building a global brand -- iPod: creating an iconic brand -- DuPont: managing a corporate brand -- Dockers: creating a sub-brand -- Nivea: Managing a multi-category brand -- Yahoo!: managing an online brand -- American Express: managing a financial services brand -- Starbucks: managing a high growth brand -- Snapple: revitalizing a brand -- Accenture: rebranding a global brand.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Machine converted from AACR2 source record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
General subdivision Management
Form subdivision Case studies
9 (RLIN) 705801
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management
Form subdivision Case studies
9 (RLIN) 628122
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business names
General subdivision Management
Form subdivision Case studies
9 (RLIN) 707153
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Form subdivision Case studies
9 (RLIN) 600606
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Case studies
9 (RLIN) 589588
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11339226
b 15-01-18
c 27-10-15
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- b
-- c
-- s
Operator's initials, OID (RLIN) 06-04-16
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- nju
-- 0
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
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945 ## - LOCAL PROCESSING INFORMATION (OCLC)
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945 ## - LOCAL PROCESSING INFORMATION (OCLC)
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
        City Campus City Campus City Campus Main Collection 29/10/2015 60.83 i12732746 28   658.827 KEL A427363B 15/02/2016 13/02/2016 1 60.83 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 52.17 i1320712x 6   658.827 KEL A498727B 29/10/2015   1 52.17 31/10/2021 Book
        South Campus South Campus South Campus Main Collection 29/10/2015 63.67 i1320208x 6   658.827 KEL A493119B 16/01/2024 12/11/2018 1 63.67 31/10/2021 Book

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