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Full house : turning data into audiences : a manual for ticketing and marketing professionals / by Roger Tomlinson, Tim Roberts and Vicki Allpress.

By:

Tomlinson, Roger [author.]

Contributor(s):

Material type: Text

TextPublisher: Wellington, N.Z. : Creative New Zealand, 2006Description: xii, 210 pages : illustrations (some colour), colour maps ; 21 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0478185545
9780478185546

Related works:

Revision of: Tomlinson, Roger. Boxing Clever

Subject(s):

DDC classification:

658.834 22

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.834 TOM (Browse shelf(Opens below))	1	Available		A439902B

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Previous	658.834 ELM Profiling machines : mapping the personal information economy /	658.834 LYT What do your customers really want? : here's a sure-fire way to find out /	658.834 MER Defining markets, defining moments : America's 7 generational cohorts, their shared experiences, and why businesses should care /	658.834 TOM Full house : turning data into audiences : a manual for ticketing and marketing professionals /	658.834 UND Why we buy : the science of shopping /	658.834081 SEX The sex of things : gender and consumption in historical perspective /	658.834082 ALL All the world and her husband : women in twentieth-century consumer culture /	Next

"Developed with the assistance of Creative New Zealand, Arts Council of New Zealand Toi Aotearoa.".

"A revised and updated edition of Boxing Clever written by Roger Tomlinson and originally published by Arts Council England in 1993.".

Includes bibliographical references.

Machine converted from AACR2 source record.

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