Full house : turning data into audiences : a manual for ticketing and marketing professionals /
Tomlinson, Roger
Full house : turning data into audiences : a manual for ticketing and marketing professionals / by Roger Tomlinson, Tim Roberts and Vicki Allpress. - xii, 210 pages : illustrations (some colour), colour maps ; 21 cm
"Developed with the assistance of Creative New Zealand, Arts Council of New Zealand Toi Aotearoa.". "A revised and updated edition of Boxing Clever written by Roger Tomlinson and originally published by Arts Council England in 1993.".
Includes bibliographical references.
0478185545 9780478185546
Consumers--Research--New Zealand
Arts audiences.
Relationship marketing
658.834
Full house : turning data into audiences : a manual for ticketing and marketing professionals / by Roger Tomlinson, Tim Roberts and Vicki Allpress. - xii, 210 pages : illustrations (some colour), colour maps ; 21 cm
"Developed with the assistance of Creative New Zealand, Arts Council of New Zealand Toi Aotearoa.". "A revised and updated edition of Boxing Clever written by Roger Tomlinson and originally published by Arts Council England in 1993.".
Includes bibliographical references.
0478185545 9780478185546
Consumers--Research--New Zealand
Arts audiences.
Relationship marketing
658.834