Brand meaning / Mark Batey.
Material type:
TextPublisher: New York : Routledge, [2008]Copyright date: ©2008Description: xix, 257 pages, 2 unnumbered pages of plates : illustrations (some colour) ; 24 cmContent type: - text
- unmediated
- volume
- 0805864555
- 9780805864557
- 0805864547
- 9780805864540
- 658.827 22
- HF5415.1255 .B39 2008
Contents:
Introduction -- 1. About Brands -- 2. Human Motivation: How and Why We Seek Meaning -- 3. Perception -- 4. The Meaning of Things -- 5. Brand Meaning: Definition and Directions -- 6. Brand Meaning and Brand Strategy -- 7. The Evolution of Brand Meaning -- 8. Brand Communication.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.827 BAT (Browse shelf(Opens below)) | 1 | Available | A426245B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.827 ANH Brand new justice : the upside of global branding / | 658.827 ARN The handbook of brand management / | 658.827 ARV Brands : meaning and value in media culture / | 658.827 BAT Brand meaning / | 658.827 BHA Personality not included : why companies lose their authenticity--and how great brands get it back / | 658.827 BOE Waking the giant : revitalising mature brands / | 658.827 BOO The book of American trade marks / |
Includes bibliographical references (pages 225-232) and index.
Introduction -- 1. About Brands -- 2. Human Motivation: How and Why We Seek Meaning -- 3. Perception -- 4. The Meaning of Things -- 5. Brand Meaning: Definition and Directions -- 6. Brand Meaning and Brand Strategy -- 7. The Evolution of Brand Meaning -- 8. Brand Communication.
Machine converted from AACR2 source record.
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