MARC details
000 -LEADER |
fixed length control field |
01715cam a22003974i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221101223301.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080328s2008 nyuaf b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2007045418 |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
BIB MATCHES WORLDCAT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0805864555 |
Qualifying information |
alk. paper |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780805864557 |
Qualifying information |
alk. paper |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0805864547 |
Qualifying information |
hbk. |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780805864540 |
Qualifying information |
hbk. |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(ATU)b11310923 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)181072576 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
BAKER |
-- |
YDXCP |
-- |
C#P |
-- |
BWX |
-- |
BTCTA |
-- |
ATU |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1255 |
Item number |
.B39 2008 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Batey, Mark, |
Relator term |
author. |
9 (RLIN) |
1066282 |
245 10 - TITLE STATEMENT |
Title |
Brand meaning / |
Statement of responsibility, etc. |
Mark Batey. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
New York : |
Name of producer, publisher, distributor, manufacturer |
Routledge, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2008] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2008 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 257 pages, 2 unnumbered pages of plates : |
Other physical details |
illustrations (some colour) ; |
Dimensions |
24 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (pages 225-232) and index. |
505 00 - FORMATTED CONTENTS NOTE |
Title |
Introduction -- |
Miscellaneous information |
1. |
Title |
About Brands -- |
Miscellaneous information |
2. |
Title |
Human Motivation: How and Why We Seek Meaning -- |
Miscellaneous information |
3. |
Title |
Perception -- |
Miscellaneous information |
4. |
Title |
The Meaning of Things -- |
Miscellaneous information |
5. |
Title |
Brand Meaning: Definition and Directions -- |
Miscellaneous information |
6. |
Title |
Brand Meaning and Brand Strategy -- |
Miscellaneous information |
7. |
Title |
The Evolution of Brand Meaning -- |
Miscellaneous information |
8. |
Title |
Brand Communication. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
9 (RLIN) |
332183 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Product management |
9 (RLIN) |
322791 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b11310923 |
b |
28-09-17 |
c |
27-10-15 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
658.827 BAT |
g |
1 |
i |
A426245B |
j |
0 |
l |
cmain |
o |
- |
p |
$67.26 |
q |
- |
r |
- |
s |
- |
t |
0 |
u |
29 |
v |
18 |
w |
1 |
x |
1 |
y |
.i12702055 |
z |
29-10-15 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
(2)b |
-- |
(2)c |
Operator's initials, OID (RLIN) |
06-04-16 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
nyu |
-- |
0 |