Global strategic management / Philippe Lasserre.
Material type: TextPublisher: Basingstoke [England] ; New York : Palgrave Macmillan, 2007Edition: Second editionDescription: xxiv, 483 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 0230008364
- 9780230008366
- 658.4012 22
- HD62.4 .L37 2007
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.4012 LAS (Browse shelf(Opens below)) | 1 | Available | A374815B |
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Includes bibliographical references and index.
List of figures -- List of tables -- List of mini-examples -- List of abbreviations -- Preface and acknowledgements -- Introduction -- Pt. I. The process of globalisation -- 1. Globalisation of markets and competition -- 2. Designing a global strategy -- 3. Designing a global organisation -- 4. Global strategic alliances -- 5. Global mergers and acquisitions -- 6. Assessing countries' attractiveness -- 7. Entry strategies -- Pt. II. Managing globally -- 8. Global marketing -- 9. Global operations -- 10. Global innovation -- 11. Cross-cultural management -- 12. Global human resource management -- 13. Global financial management -- Pt. III. Broad issues in globalisation -- 14. Globalisation and the Internet -- 15. The social responsibility of the global firm -- 16. Global trends -- Index of companies and organisations -- Index of names -- Index of subjects.
"Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalization on business organizations and into how managers could and should react. The text combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect."--Publisher description.
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