Image from Coce

Global strategic management / Philippe Lasserre.

By: Material type: TextTextPublisher: Basingstoke [England] ; New York : Palgrave Macmillan, 2007Edition: Second editionDescription: xxiv, 483 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0230008364
  • 9780230008366
Subject(s): DDC classification:
  • 658.4012 22
LOC classification:
  • HD62.4 .L37 2007
Online resources:
Contents:
List of figures -- List of tables -- List of mini-examples -- List of abbreviations -- Preface and acknowledgements -- Introduction -- Pt. I. The process of globalisation -- 1. Globalisation of markets and competition -- 2. Designing a global strategy -- 3. Designing a global organisation -- 4. Global strategic alliances -- 5. Global mergers and acquisitions -- 6. Assessing countries' attractiveness -- 7. Entry strategies -- Pt. II. Managing globally -- 8. Global marketing -- 9. Global operations -- 10. Global innovation -- 11. Cross-cultural management -- 12. Global human resource management -- 13. Global financial management -- Pt. III. Broad issues in globalisation -- 14. Globalisation and the Internet -- 15. The social responsibility of the global firm -- 16. Global trends -- Index of companies and organisations -- Index of names -- Index of subjects.
Summary: "Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalization on business organizations and into how managers could and should react. The text combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect."--Publisher description.
Tags from this library: No tags from this library for this title. Log in to add tags.

Includes bibliographical references and index.

List of figures -- List of tables -- List of mini-examples -- List of abbreviations -- Preface and acknowledgements -- Introduction -- Pt. I. The process of globalisation -- 1. Globalisation of markets and competition -- 2. Designing a global strategy -- 3. Designing a global organisation -- 4. Global strategic alliances -- 5. Global mergers and acquisitions -- 6. Assessing countries' attractiveness -- 7. Entry strategies -- Pt. II. Managing globally -- 8. Global marketing -- 9. Global operations -- 10. Global innovation -- 11. Cross-cultural management -- 12. Global human resource management -- 13. Global financial management -- Pt. III. Broad issues in globalisation -- 14. Globalisation and the Internet -- 15. The social responsibility of the global firm -- 16. Global trends -- Index of companies and organisations -- Index of names -- Index of subjects.

"Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalization on business organizations and into how managers could and should react. The text combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect."--Publisher description.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha