Global strategic management /
Lasserre, Philippe,
Global strategic management / Philippe Lasserre. - Second edition. - xxiv, 483 pages : illustrations ; 25 cm
Includes bibliographical references and index.
List of figures -- List of tables -- List of mini-examples -- List of abbreviations -- Preface and acknowledgements -- Introduction -- The process of globalisation -- Globalisation of markets and competition -- Designing a global strategy -- Designing a global organisation -- Global strategic alliances -- Global mergers and acquisitions -- Assessing countries' attractiveness -- Entry strategies -- Managing globally -- Global marketing -- Global operations -- Global innovation -- Cross-cultural management -- Global human resource management -- Global financial management -- Broad issues in globalisation -- Globalisation and the Internet -- The social responsibility of the global firm -- Global trends -- Index of companies and organisations -- Index of names -- Index of subjects. Pt. I. 1. 2. 3. 4. 5. 6. 7. Pt. II. 8. 9. 10. 11. 12. 13. Pt. III. 14. 15. 16.
"Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalization on business organizations and into how managers could and should react. The text combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect."--Publisher description.
0230008364 9780230008366
2007052915
International business enterprises--Management.
Strategic planning.
Globalization--Economic aspects.
HD62.4 / .L37 2007
658.4012
Global strategic management / Philippe Lasserre. - Second edition. - xxiv, 483 pages : illustrations ; 25 cm
Includes bibliographical references and index.
List of figures -- List of tables -- List of mini-examples -- List of abbreviations -- Preface and acknowledgements -- Introduction -- The process of globalisation -- Globalisation of markets and competition -- Designing a global strategy -- Designing a global organisation -- Global strategic alliances -- Global mergers and acquisitions -- Assessing countries' attractiveness -- Entry strategies -- Managing globally -- Global marketing -- Global operations -- Global innovation -- Cross-cultural management -- Global human resource management -- Global financial management -- Broad issues in globalisation -- Globalisation and the Internet -- The social responsibility of the global firm -- Global trends -- Index of companies and organisations -- Index of names -- Index of subjects. Pt. I. 1. 2. 3. 4. 5. 6. 7. Pt. II. 8. 9. 10. 11. 12. 13. Pt. III. 14. 15. 16.
"Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalization on business organizations and into how managers could and should react. The text combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect."--Publisher description.
0230008364 9780230008366
2007052915
International business enterprises--Management.
Strategic planning.
Globalization--Economic aspects.
HD62.4 / .L37 2007
658.4012