The international hotel industry : sustainable management / Timothy L.G. Lockyer.

Includes bibliographical references and index.

Foreword / Asad Mohsin -- Introduction: Characteristics of the Hotel Industry -- Intangibility -- Inseparability -- Variability -- Perishability -- Ch. 1. Location -- Introduction to Theory: Location -- Location and Room Rate -- The Changing Hotel Location -- Location and New Property Development -- Location and Social Impact -- Location and Employment Opportunities -- Case Studies -- Ch. 2. Marketing -- Introduction to Theory: Marketing -- The Ps of Marketing -- Needs, Wants, and Demands -- Market Segmentation -- Product Differentiation -- Understanding the Factors Guests Are Looking For -- Emotion and the Purchase Decision -- Internal Marketing -- Marketing Research and Intelligence -- Hotels.com -- Case Studies -- Ch. 3. Human Resources -- Introduction to Theory: Human Resources -- Part-Time Employees -- Education and Employees -- Human Resources and Occupancy -- Staff Recruitment and Turnover -- Employee Training -- Employer Expectations -- The Work Week -- Job Rotation -- Case Studies -- Ch. 4. Empowerment -- Introduction to Theory: Empowerment -- Group Empowerment -- Moment of Truth -- Level of Empowerment -- Rewards and Culture -- Leading an Empowered Organization -- Case Studies -- Ch. 5. Resource Management -- Introduction to Theory: Resource Management -- Standards -- Variance Analysis -- Purchasing -- Health and Safety Issues -- Hotel Ownership -- Hotel Life Cycle -- Hotel Refurbishment -- Maintenance Planning -- Housekeeping -- Outsourcing -- Case Studies -- Ch. 6. Yield Management -- Introduction to Theory: Yield Management -- Room Rate and Occupancy -- Pricing Strategies -- Market Segmentation -- External Influences -- Other Hotel Operations -- Impact on Guest Satisfaction -- The Internet -- Case Studies -- Ch. 7. Sustainability -- Introduction to Theory: Sustainability -- External Influences on a Hotel and Sustainability -- Management Decisions and Impact on Sustainability -- Hotels and Social Sustainability.

"The Intemational Hotel Industry: Sustainable Management examines key theoretical issues and real challenges facing current hotel managers around the world. Each chapter includes case studies of management issues, insights from senior international hotel managers, and stimulating discussion topics. This book explores the entire industry from an international perspective to provide a better understanding of the effective decision-making process commonly used by managers regardless of location. Issues such as employee management, placement of hotel location, marketing decisions, yield management, and others are discussed in detail." "Textbooks on the hotel industry are often limited in scope to only one discipline, perspective, or geographic area. The International Hotel Industry: Sustainable Management is international, interdisciplinary, and thought-provoking, allowing readers to understand management issues better by broadening the scope of their knowledge. Current and real examples of problems and issues are posed by the book through case studies and interviews with hotel managers around the world. Invaluable for use as a textbook in graduate and undergraduate courses in hospitality and hotel management, the book covers crucial areas of the industry such as effective marketing, human resource management, location, resource management, and sustainability."--BOOK JACKET.

Machine converted from AACR2 source record.