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Consumer tribes / edited by Bernard Cova, Robert V. Kozinets, Avi Shankar.

Contributor(s): Material type: TextTextPublisher: Amsterdam ; London : Butterworth-Heinemann, 2007Edition: First editionDescription: xvii, 339 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0750680245
  • 9780750680240
Subject(s): DDC classification:
  • 658.8342 22
LOC classification:
  • HF5415.32 .C65926 2007
Contents:
Pt. I. Conceptual foundations -- 1. Tribes, Inc. : the new world of tribalism / Bernard Cova, Robert V. Kozinets and Avi Shankar -- 2. Tribal aesthetic / Michel Maffesoli -- 3. Marketing the savage : appropriating tribal tropes / Robin Canniford and Avi Shankar -- Pt. II. Tribes as activators -- 4. The consumption of cultural heritage among a British Royal Family brand tribe / Cele C. Otnes and Pauline Maclaran -- 5. The evolution of a subculture of consumption / John W. Schouten, Diane M. Martin and James H. McAlexander -- 6. Metro/fashion/tribes of men : negotiating the boundaries of men's legitimate consumption / Diego Rinallo -- 7. The linking value of subcultural capital : constructing the Stockholm Brat enclave / Jacob Ostberg -- Pt. III. Tribes as double agents -- 8. Sociality in motion : exploring logics of tribal consumption among cruisers / Douglas Brownlie, Paul Hewer and Steven Treanor -- 9. Hunting for cool tribes / Clive Nancarrow and Pamela Nancarrow -- 10. Temperance and religiosity in a non-marginal, non-stigmatized brand community / Hope Jensen Schau and Albert M. Muniz, Jr. -- 11. Imprinting, incubation and intensification : factors contributing to fan club formation and continuance / Paid Henry and Marylouise Caldwell -- Pt. IV. Tribes as plunderers -- 12. Harry Potter and the fandom menace / Stephen Brown -- 13. Inno-tribes : Star Trek as wikimedia / Robert V. Kozinets -- 14. Seeking community through battle : understanding the meaning of consumption processes for warhammer gamers' communities across borders / David J. Park, Sameer Deshpande, Bernard Cova and Stefano Pace -- Pt. V. Tribes as entrepreneurs -- 15. 'Gothic' entrepreneurs : a study of the subcultural commodification process / Christina Goulding and Michael Saren -- 16. Marketing, prosumption and innovation in the fetish community / Roy Langer -- 17. The war of the eTribes : online conflicts and communal consumption / Kristine de Valck -- 18. Brand communities and their social antagonists : insights from the Hummer case / Marius K. Luedicke and Markus Giesler -- 19. New consumption communities and the re-enabling of 21st century consumers / Isabelle Szmigin, Marylyn Carrigan and Caroline Bekin -- 20. Internationalization of a craft enterprise through a virtual tribe : 'Le Nuvole' and the pipe-smoker tribe / Stefano Pace, Luciano Fratocchi and Fabrizio Cocciola.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8342 CON (Browse shelf(Opens below)) 1 Available A374532B

Includes bibliographical references and index.

Pt. I. Conceptual foundations -- 1. Tribes, Inc. : the new world of tribalism / Bernard Cova, Robert V. Kozinets and Avi Shankar -- 2. Tribal aesthetic / Michel Maffesoli -- 3. Marketing the savage : appropriating tribal tropes / Robin Canniford and Avi Shankar -- Pt. II. Tribes as activators -- 4. The consumption of cultural heritage among a British Royal Family brand tribe / Cele C. Otnes and Pauline Maclaran -- 5. The evolution of a subculture of consumption / John W. Schouten, Diane M. Martin and James H. McAlexander -- 6. Metro/fashion/tribes of men : negotiating the boundaries of men's legitimate consumption / Diego Rinallo -- 7. The linking value of subcultural capital : constructing the Stockholm Brat enclave / Jacob Ostberg -- Pt. III. Tribes as double agents -- 8. Sociality in motion : exploring logics of tribal consumption among cruisers / Douglas Brownlie, Paul Hewer and Steven Treanor -- 9. Hunting for cool tribes / Clive Nancarrow and Pamela Nancarrow -- 10. Temperance and religiosity in a non-marginal, non-stigmatized brand community / Hope Jensen Schau and Albert M. Muniz, Jr. -- 11. Imprinting, incubation and intensification : factors contributing to fan club formation and continuance / Paid Henry and Marylouise Caldwell -- Pt. IV. Tribes as plunderers -- 12. Harry Potter and the fandom menace / Stephen Brown -- 13. Inno-tribes : Star Trek as wikimedia / Robert V. Kozinets -- 14. Seeking community through battle : understanding the meaning of consumption processes for warhammer gamers' communities across borders / David J. Park, Sameer Deshpande, Bernard Cova and Stefano Pace -- Pt. V. Tribes as entrepreneurs -- 15. 'Gothic' entrepreneurs : a study of the subcultural commodification process / Christina Goulding and Michael Saren -- 16. Marketing, prosumption and innovation in the fetish community / Roy Langer -- 17. The war of the eTribes : online conflicts and communal consumption / Kristine de Valck -- 18. Brand communities and their social antagonists : insights from the Hummer case / Marius K. Luedicke and Markus Giesler -- 19. New consumption communities and the re-enabling of 21st century consumers / Isabelle Szmigin, Marylyn Carrigan and Caroline Bekin -- 20. Internationalization of a craft enterprise through a virtual tribe : 'Le Nuvole' and the pipe-smoker tribe / Stefano Pace, Luciano Fratocchi and Fabrizio Cocciola.

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