Consumer tribes /
Consumer tribes /
edited by Bernard Cova, Robert V. Kozinets, Avi Shankar.
- First edition.
- xvii, 339 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Conceptual foundations -- Tribes, Inc. : the new world of tribalism / Tribal aesthetic / Marketing the savage : appropriating tribal tropes / Tribes as activators -- The consumption of cultural heritage among a British Royal Family brand tribe / The evolution of a subculture of consumption / Metro/fashion/tribes of men : negotiating the boundaries of men's legitimate consumption / The linking value of subcultural capital : constructing the Stockholm Brat enclave / Tribes as double agents -- Sociality in motion : exploring logics of tribal consumption among cruisers / Hunting for cool tribes / Temperance and religiosity in a non-marginal, non-stigmatized brand community / Imprinting, incubation and intensification : factors contributing to fan club formation and continuance / Tribes as plunderers -- Harry Potter and the fandom menace / Inno-tribes : Star Trek as wikimedia / Seeking community through battle : understanding the meaning of consumption processes for warhammer gamers' communities across borders / Tribes as entrepreneurs -- 'Gothic' entrepreneurs : a study of the subcultural commodification process / Marketing, prosumption and innovation in the fetish community / The war of the eTribes : online conflicts and communal consumption / Brand communities and their social antagonists : insights from the Hummer case / New consumption communities and the re-enabling of 21st century consumers / Internationalization of a craft enterprise through a virtual tribe : 'Le Nuvole' and the pipe-smoker tribe / Bernard Cova, Robert V. Kozinets and Avi Shankar -- Michel Maffesoli -- Robin Canniford and Avi Shankar -- Cele C. Otnes and Pauline Maclaran -- John W. Schouten, Diane M. Martin and James H. McAlexander -- Diego Rinallo -- Jacob Ostberg -- Douglas Brownlie, Paul Hewer and Steven Treanor -- Clive Nancarrow and Pamela Nancarrow -- Hope Jensen Schau and Albert M. Muniz, Jr. -- Paid Henry and Marylouise Caldwell -- Stephen Brown -- Robert V. Kozinets -- David J. Park, Sameer Deshpande, Bernard Cova and Stefano Pace -- Christina Goulding and Michael Saren -- Roy Langer -- Kristine de Valck -- Marius K. Luedicke and Markus Giesler -- Isabelle Szmigin, Marylyn Carrigan and Caroline Bekin -- Stefano Pace, Luciano Fratocchi and Fabrizio Cocciola. Pt. I. 1. 2. 3. Pt. II. 4. 5. 6. 7. Pt. III. 8. 9. 10. 11. Pt. IV. 12. 13. 14. Pt. V. 15. 16. 17. 18. 19. 20.
0750680245 9780750680240
Market segmentation
Consumer behavior.
HF5415.32 / .C65926 2007
658.8342
Includes bibliographical references and index.
Conceptual foundations -- Tribes, Inc. : the new world of tribalism / Tribal aesthetic / Marketing the savage : appropriating tribal tropes / Tribes as activators -- The consumption of cultural heritage among a British Royal Family brand tribe / The evolution of a subculture of consumption / Metro/fashion/tribes of men : negotiating the boundaries of men's legitimate consumption / The linking value of subcultural capital : constructing the Stockholm Brat enclave / Tribes as double agents -- Sociality in motion : exploring logics of tribal consumption among cruisers / Hunting for cool tribes / Temperance and religiosity in a non-marginal, non-stigmatized brand community / Imprinting, incubation and intensification : factors contributing to fan club formation and continuance / Tribes as plunderers -- Harry Potter and the fandom menace / Inno-tribes : Star Trek as wikimedia / Seeking community through battle : understanding the meaning of consumption processes for warhammer gamers' communities across borders / Tribes as entrepreneurs -- 'Gothic' entrepreneurs : a study of the subcultural commodification process / Marketing, prosumption and innovation in the fetish community / The war of the eTribes : online conflicts and communal consumption / Brand communities and their social antagonists : insights from the Hummer case / New consumption communities and the re-enabling of 21st century consumers / Internationalization of a craft enterprise through a virtual tribe : 'Le Nuvole' and the pipe-smoker tribe / Bernard Cova, Robert V. Kozinets and Avi Shankar -- Michel Maffesoli -- Robin Canniford and Avi Shankar -- Cele C. Otnes and Pauline Maclaran -- John W. Schouten, Diane M. Martin and James H. McAlexander -- Diego Rinallo -- Jacob Ostberg -- Douglas Brownlie, Paul Hewer and Steven Treanor -- Clive Nancarrow and Pamela Nancarrow -- Hope Jensen Schau and Albert M. Muniz, Jr. -- Paid Henry and Marylouise Caldwell -- Stephen Brown -- Robert V. Kozinets -- David J. Park, Sameer Deshpande, Bernard Cova and Stefano Pace -- Christina Goulding and Michael Saren -- Roy Langer -- Kristine de Valck -- Marius K. Luedicke and Markus Giesler -- Isabelle Szmigin, Marylyn Carrigan and Caroline Bekin -- Stefano Pace, Luciano Fratocchi and Fabrizio Cocciola. Pt. I. 1. 2. 3. Pt. II. 4. 5. 6. 7. Pt. III. 8. 9. 10. 11. Pt. IV. 12. 13. 14. Pt. V. 15. 16. 17. 18. 19. 20.
0750680245 9780750680240
Market segmentation
Consumer behavior.
HF5415.32 / .C65926 2007
658.8342