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Breakthrough business development : a 90-day plan to build your client base and take your business to the next level / Duncan MacPherson and David Miller.

By: Material type: TextTextPublisher: Mississauga, Ont. : John Wiley & Sons Canada, [2007]Copyright date: ©2007Description: xvii, 220 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 047084096X
  • 9780470840962
Subject(s): DDC classification:
  • 658.8 22
Contents:
Introduction: Overview of Our STAR Business Planning Process -- Pt. 1. Strategic Analysis (Weeks 1-4) -- Ch. 1. Your Untapped Opportunities -- Ch. 2. Marketing Pillars and the Loyalty Ladder -- Ch. 3. Your Overlooked Vulnerabilities -- Ch. 4. The Creation and Benefits of a Procedures Manual -- Ch. 5. Client Classification and Triple-A - An Ideal Client Profile -- Ch. 6. Build Client Chemistry with FORM -- Pt. 2. Targets and Goals (Week 4) -- Ch. 7. Success Is Achieved by Design, Not by Chance -- Pt. 3. Activities: Your Business Development Actions (Weeks 5-12) -- Ch. 8. Establish a Client-Centered Code of Conduct Using DART -- Ch. 9. Deserve -- Ch. 10. Ask -- Ch. 11. Reciprocate -- Ch. 12. Thank -- Ch. 13. Prospect Target Marketing -- Pt. 4. Reality Check (Week 12) -- Ch. 14. Holding Yourself Accountable -- Actionable Templates Archived on www.paretoplatform.com -- About Pareto Systems Customized Coaching and Consulting Services -- Pareto Platform Spotlight -- A Call to Action for Coaches -- Looking for Help with Implementation?
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Includes index.

Introduction: Overview of Our STAR Business Planning Process -- Pt. 1. Strategic Analysis (Weeks 1-4) -- Ch. 1. Your Untapped Opportunities -- Ch. 2. Marketing Pillars and the Loyalty Ladder -- Ch. 3. Your Overlooked Vulnerabilities -- Ch. 4. The Creation and Benefits of a Procedures Manual -- Ch. 5. Client Classification and Triple-A - An Ideal Client Profile -- Ch. 6. Build Client Chemistry with FORM -- Pt. 2. Targets and Goals (Week 4) -- Ch. 7. Success Is Achieved by Design, Not by Chance -- Pt. 3. Activities: Your Business Development Actions (Weeks 5-12) -- Ch. 8. Establish a Client-Centered Code of Conduct Using DART -- Ch. 9. Deserve -- Ch. 10. Ask -- Ch. 11. Reciprocate -- Ch. 12. Thank -- Ch. 13. Prospect Target Marketing -- Pt. 4. Reality Check (Week 12) -- Ch. 14. Holding Yourself Accountable -- Actionable Templates Archived on www.paretoplatform.com -- About Pareto Systems Customized Coaching and Consulting Services -- Pareto Platform Spotlight -- A Call to Action for Coaches -- Looking for Help with Implementation?

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