Breakthrough business development : a 90-day plan to build your client base and take your business to the next level /
MacPherson, Duncan, 1965-
Breakthrough business development : a 90-day plan to build your client base and take your business to the next level / Duncan MacPherson and David Miller. - xvii, 220 pages : illustrations ; 24 cm
Includes index.
Introduction: Overview of Our STAR Business Planning Process -- Strategic Analysis (Weeks 1-4) -- Your Untapped Opportunities -- Marketing Pillars and the Loyalty Ladder -- Your Overlooked Vulnerabilities -- The Creation and Benefits of a Procedures Manual -- Client Classification and Triple-A - An Ideal Client Profile -- Build Client Chemistry with FORM -- Targets and Goals (Week 4) -- Success Is Achieved by Design, Not by Chance -- Activities: Your Business Development Actions (Weeks 5-12) -- Establish a Client-Centered Code of Conduct Using DART -- Deserve -- Ask -- Reciprocate -- Thank -- Prospect Target Marketing -- Reality Check (Week 12) -- Holding Yourself Accountable -- Actionable Templates Archived on www.paretoplatform.com -- About Pareto Systems Customized Coaching and Consulting Services -- Pareto Platform Spotlight -- A Call to Action for Coaches -- Looking for Help with Implementation? Pt. 1. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Pt. 2. Ch. 7. Pt. 3. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Ch. 12. Ch. 13. Pt. 4. Ch. 14.
047084096X 9780470840962
Marketing--Management.
Sales
Business planning.
Knowledge management.
Success in business.
658.8
Breakthrough business development : a 90-day plan to build your client base and take your business to the next level / Duncan MacPherson and David Miller. - xvii, 220 pages : illustrations ; 24 cm
Includes index.
Introduction: Overview of Our STAR Business Planning Process -- Strategic Analysis (Weeks 1-4) -- Your Untapped Opportunities -- Marketing Pillars and the Loyalty Ladder -- Your Overlooked Vulnerabilities -- The Creation and Benefits of a Procedures Manual -- Client Classification and Triple-A - An Ideal Client Profile -- Build Client Chemistry with FORM -- Targets and Goals (Week 4) -- Success Is Achieved by Design, Not by Chance -- Activities: Your Business Development Actions (Weeks 5-12) -- Establish a Client-Centered Code of Conduct Using DART -- Deserve -- Ask -- Reciprocate -- Thank -- Prospect Target Marketing -- Reality Check (Week 12) -- Holding Yourself Accountable -- Actionable Templates Archived on www.paretoplatform.com -- About Pareto Systems Customized Coaching and Consulting Services -- Pareto Platform Spotlight -- A Call to Action for Coaches -- Looking for Help with Implementation? Pt. 1. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Pt. 2. Ch. 7. Pt. 3. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Ch. 12. Ch. 13. Pt. 4. Ch. 14.
047084096X 9780470840962
Marketing--Management.
Sales
Business planning.
Knowledge management.
Success in business.
658.8