Influencer marketing : who really influences your customers / Duncan Brown and Nick Hayes.
Material type: TextPublisher: Oxford : Butterworth-Heinemann, 2007Description: xiv, 235 p. : ill. ; 24 cmISBN:- 9780750686006 (pbk.)
- 0750686006 (pbk.)
- 658.80019 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.80019 BRO (Browse shelf(Opens below)) | 1 | Available | A374584B |
Includes index.
Introduction / Duncan Brown, Nick Hayes -- Marketing is broken -- What's wrong with traditional marketing today? -- How buyers buy -- Decision-maker ecosystems -- How influence works -- Who are your influencers? -- Identifying and ranking influencers -- Who should evaluate the influencers in your market? -- Marketing to influencers -- Good, bad and ugly influencers -- Marketing through influencers -- Marketing with influencers -- Evaluating influencer marketing -- Influencer marketing and word of mouth -- Social media - the new influence enablers -- Influencing through social media -- Influencing consumers -- Influencers in consumer markets -- How to structure influencer marketing in your organisation -- Making influencer marketing work for your company -- The future of influencer marketing.
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