MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01934cam a22003138a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211129145151.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
071001s2007 enka 001 0 eng |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750686006 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750686006 (pbk.) |
| 024 ## - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
B8222169 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)171553369 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Transcribing agency |
UKM |
| Modifying agency |
YDXCP |
| -- |
BAKER |
| -- |
BTCTA |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.80019 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brown, Duncan, |
| Dates associated with a name |
1966- |
| 9 (RLIN) |
435886 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Influencer marketing : |
| Remainder of title |
who really influences your customers / |
| Statement of responsibility, etc. |
Duncan Brown and Nick Hayes. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Oxford : |
| Name of producer, publisher, distributor, manufacturer |
Butterworth-Heinemann, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 235 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction / |
| Statement of responsibility |
Duncan Brown, Nick Hayes -- |
| Title |
Marketing is broken -- |
| -- |
What's wrong with traditional marketing today? -- |
| -- |
How buyers buy -- |
| -- |
Decision-maker ecosystems -- |
| -- |
How influence works -- |
| -- |
Who are your influencers? -- |
| -- |
Identifying and ranking influencers -- |
| -- |
Who should evaluate the influencers in your market? -- |
| -- |
Marketing to influencers -- |
| -- |
Good, bad and ugly influencers -- |
| -- |
Marketing through influencers -- |
| -- |
Marketing with influencers -- |
| -- |
Evaluating influencer marketing -- |
| -- |
Influencer marketing and word of mouth -- |
| -- |
Social media - the new influence enablers -- |
| -- |
Influencing through social media -- |
| -- |
Influencing consumers -- |
| -- |
Influencers in consumer markets -- |
| -- |
How to structure influencer marketing in your organisation -- |
| -- |
Making influencer marketing work for your company -- |
| -- |
The future of influencer marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
320436 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Psychological aspects |
| 9 (RLIN) |
371903 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Influence (Psychology) |
| 9 (RLIN) |
319319 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hayes, Nick, |
| Dates associated with a name |
1962- |
| 9 (RLIN) |
435887 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11269686 |
| b |
28-09-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.80019 BRO |
| g |
1 |
| i |
A374584B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$50.17 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
8 |
| v |
6 |
| w |
0 |
| x |
1 |
| y |
.i1265534x |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(3)b |
| -- |
(3)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
0 |
