Critical marketing : defining the field / Michael Saren [and others].
Material type:
TextPublisher: Amsterdam ; London : Butterworth-Heinemann, [2007]Copyright date: ©2007Description: xxiii, 252 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0750680660
- 9780750680660
- 658.8001 22
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8001 CRI (Browse shelf(Opens below)) | 1 | Available | A373899B |
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| 658.8 ZEI Services marketing : integrating customer focus across the firm / | 658.8 ZEI Services marketing : integrating customer focus across the firm / | 658.8 ZEI Services marketing : integrating customer focus across the firm / | 658.8001 CRI Critical marketing : defining the field / | 658.8001 HIS The history of marketing thought / | 658.8001 HIS The history of marketing thought / | 658.8001 HIS The history of marketing thought / |
Includes bibliographical references and index.
Introduction : defining the field of critical marketing / Michael Saren, Pauline Maclaran, Christina Goulding, Richard Elliott, Avi Shankar and Miriam Catterall -- Pt. I. Being a critical marketer : reflections from the field -- 1. Critical research in marketing : an armchair report / Linda M. Scott -- 2. Critical marketing : insights for informed research and teaching / Jonathan E. Schroeder -- 3. Rethinking critical marketing / Alan Bradshaw and A. Fuat Firat -- 4. Concerning marketing critterati : beyond nuance, estrangement and elitism / Douglas Brownlie and Paul Hewer -- 5. Local accounts : authoring the critical marketing thesis / Shona Bettany -- Pt. II. Critical debates : questioning underlying assumptions -- 6. Beyond marketing panaceas : in praise of societing / Olivier Badot, Ampelio Bucci and Bernard Cova -- 7. Customer-driven or driving the customer? : exploitation versus exploration / Gilles Marion -- 8. Advertising literacy revisited : fat children and other things / Brian M. Young -- 9. 'Which half?' : accounting for ideology in advertising / Liz McFall -- 10. Can consumers escape the market? / Eric J. Arnould -- Pt. III. Effecting change through critique : social and environmental issues -- 11. The critical role of social marketing / Ross Gordon, Gerard Hastings, Laura McDermott and Pierre Siquier -- 12. Making sense of consumer disadvantage / Kathy Hamilton -- 13. Sustainable marketing : marketing re-thought, re-mixed and re-tooled / Kean Peattie -- 14. Journeying beyond marketing's collective consciousness / Ingrid Kajzer Mitchell -- 15. Relevance of critique : can and should critical marketing influence practice and policy? / Robin Wensley.
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