MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03102pam a2200361 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211105121117.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070622s2007 ne a b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750680660 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750680660 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11255791 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)123113927 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UKM |
| Modifying agency |
BAKER |
| -- |
BTCTA |
| -- |
BWKUK |
| -- |
YDXCP |
| -- |
OCoLC |
| -- |
ATU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8001 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Saren, Michael, |
| Relator term |
author. |
| 9 (RLIN) |
249816 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Critical marketing : |
| Remainder of title |
defining the field / |
| Statement of responsibility, etc. |
Michael Saren [and others]. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Amsterdam ; |
| -- |
London : |
| Name of producer, publisher, distributor, manufacturer |
Butterworth-Heinemann, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2007] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 252 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction : defining the field of critical marketing / |
| Statement of responsibility |
Michael Saren, Pauline Maclaran, Christina Goulding, Richard Elliott, Avi Shankar and Miriam Catterall -- |
| Miscellaneous information |
Pt. I. |
| Title |
Being a critical marketer : reflections from the field -- |
| Miscellaneous information |
1. |
| Title |
Critical research in marketing : an armchair report / |
| Statement of responsibility |
Linda M. Scott -- |
| Miscellaneous information |
2. |
| Title |
Critical marketing : insights for informed research and teaching / |
| Statement of responsibility |
Jonathan E. Schroeder -- |
| Miscellaneous information |
3. |
| Title |
Rethinking critical marketing / |
| Statement of responsibility |
Alan Bradshaw and A. Fuat Firat -- |
| Miscellaneous information |
4. |
| Title |
Concerning marketing critterati : beyond nuance, estrangement and elitism / |
| Statement of responsibility |
Douglas Brownlie and Paul Hewer -- |
| Miscellaneous information |
5. |
| Title |
Local accounts : authoring the critical marketing thesis / |
| Statement of responsibility |
Shona Bettany -- |
| Miscellaneous information |
Pt. II. |
| Title |
Critical debates : questioning underlying assumptions -- |
| Miscellaneous information |
6. |
| Title |
Beyond marketing panaceas : in praise of societing / |
| Statement of responsibility |
Olivier Badot, Ampelio Bucci and Bernard Cova -- |
| Miscellaneous information |
7. |
| Title |
Customer-driven or driving the customer? : exploitation versus exploration / |
| Statement of responsibility |
Gilles Marion -- |
| Miscellaneous information |
8. |
| Title |
Advertising literacy revisited : fat children and other things / |
| Statement of responsibility |
Brian M. Young -- |
| Miscellaneous information |
9. |
| Title |
'Which half?' : accounting for ideology in advertising / |
| Statement of responsibility |
Liz McFall -- |
| Miscellaneous information |
10. |
| Title |
Can consumers escape the market? / |
| Statement of responsibility |
Eric J. Arnould -- |
| Miscellaneous information |
Pt. III. |
| Title |
Effecting change through critique : social and environmental issues -- |
| Miscellaneous information |
11. |
| Title |
The critical role of social marketing / |
| Statement of responsibility |
Ross Gordon, Gerard Hastings, Laura McDermott and Pierre Siquier -- |
| Miscellaneous information |
12. |
| Title |
Making sense of consumer disadvantage / |
| Statement of responsibility |
Kathy Hamilton -- |
| Miscellaneous information |
13. |
| Title |
Sustainable marketing : marketing re-thought, re-mixed and re-tooled / |
| Statement of responsibility |
Kean Peattie -- |
| Miscellaneous information |
14. |
| Title |
Journeying beyond marketing's collective consciousness / |
| Statement of responsibility |
Ingrid Kajzer Mitchell -- |
| Miscellaneous information |
15. |
| Title |
Relevance of critique : can and should critical marketing influence practice and policy? / |
| Statement of responsibility |
Robin Wensley. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Philosophy |
| 9 (RLIN) |
763238 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Moral and ethical aspects |
| 9 (RLIN) |
746411 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Study and teaching (Higher) |
| 9 (RLIN) |
661800 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11255791 |
| b |
04-11-20 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
ne |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8001 CRI |
| g |
1 |
| i |
A373899B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$57.67 |
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| s |
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0 |
| u |
7 |
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0 |
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1 |
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0 |
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.i12614580 |
| z |
29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
